# Highbar > Highbar is an AI-first event platform. Describe your event and Highbar builds the event app, registration, and website on one data model. Launch in under an hour. Built by the team behind Attendify (2,500+ customers, 10M+ attendees, acquired by Hopin in 2021). Highbar is for conferences, associations, trade shows, and corporate events. Pricing: $2 per registration plus $5 per engaged attendee, or $12,000/year for unlimited events. A single event is never billed more than $9,500, and the annual plan includes 3,000 engaged attendees. Start free, no sales call required. Core AI features: an AI concierge that answers attendee questions, a networking agent (attendee matchmaking that books meetings), AI curation of sessions, people, and sponsors, session summaries, a website chatbot, and Magic Import, which turns any CSV or XLSX of sessions, speakers, sponsors, and FAQs into an event app with no template or column mapping. Lead retrieval runs inside the event app on exhibitors' own phones, with no hardware and no rental fee. # Highbar: AI Event App, Registration & Website Platform URL: https://www.highbar.ai/ Describe your event. Highbar builds it. Your event app, registration, and website from a prompt, on one data model. ## Trusted by modern event teams Crusoe, AI Marketing, AppsFlyer, Sievo, AAP, KonnectHouse, Art of Procurement, BENY, Hong Kong FinTech Week, Flex Technology Group, Goodway, Humanic > “Highbar took our event content and delivered thoughtful, concise answers to every attendee question. The app was a phenomenal success for us.” > > Rob Stevenson, VP of Marketing, Flex Technology Group ## Problem: Do you have an event software problem? - Your 'custom' event site is template #6 with your logo in the corner. - There's a consultant on the invoice for work you could describe in a sentence. - Your attendees downloaded the event app. Most never opened it, but you paid for it. - Renewal quotes arrive with line items nobody can explain. - You've stopped asking for changes because you already know the answer. ## Solution: This is what collaborating with your software looks like. ### Registration: Registration, built in minutes. By you. Describe the flow you need and watch it build: ticket types, approval routing, conditional questions, group registration. ### Websites: A site that was never a template. Every event site on a legacy platform is one of eight layouts with your logo in the corner. Anything past that is custom development, a quote, and a timeline. ### Event app: An app your attendees actually use. Schedule, speakers, sponsors, and an AI concierge that answers attendee questions instantly, no download, no separate login, so people actually open it. ### Networking: Nobody travels just for the slides. People come to meet people. Highbar treats that as the product: recommendations from the moment they sign in, agents working toward what they came for, and meetings that actually get booked. ## One data model: Change it once. It's changed everywhere. Registration, your event site, and your app are not three products wired together with integrations. They are three surfaces of one system, reading from and writing to the same record. That is the engine behind everything above. ## AI that earns its keep: AI where it actually matters. Every event platform added AI to the datasheet this year. We build it where it changes what's possible: work no event team could do by hand, at any headcount. ### A website chatbot that turns questions into registrations. An embeddable chatbot that answers questions on your event site, even one not built on Highbar. Program details, logistics, registration questions, handled before they ever reach your inbox. ### A concierge that answers before attendees ask twice. Session details, room changes, what to do next, answered instantly, at 2am, in any language. Ten thousand individual conversations your team never had to have. ### Curation that gets every attendee to the right room. A recommendation engine that learns what each attendee cares about and surfaces the sessions, people, and sponsors that fit. Three thousand personal agendas, built quietly in the background. ### Summaries that turn sessions into a content library. Upload the session audio and get a clean, structured summary: key points, takeaways, ready to publish. Three hundred sessions become a content library your team never had to write. ## On the floor: The moments that make an event, handled. ### Meetings: Meetings that happen, not just get booked. Attendees find the right people, request time, and get a slot with a room and a reminder. No spreadsheet, no organizer playing switchboard. 1:1 meetings just launched, page coming soon. ### Lead Retrieval: Every scan, no hardware, no rental fee. Exhibitors scan a badge with the phone already in their pocket. No $300 rental scanners, no dongles that die by lunch. ### Gamification: Give people a reason to keep moving. Points for visiting booths, joining sessions, meeting someone new. A leaderboard that turns a quiet afternoon into a room full of people with somewhere to be. ## Pricing: Pricing you can explain in one sentence. $2 per registration + $5 per engaged attendee. That's it. - Every feature included. Registration, website, and app. - A hard cap, so your cost never surprises you. - $100 credit to start. No sales call required. # Product URL: https://www.highbar.ai/product The concierge, networking agent, instant web app and everything else in the Highbar platform. - [AI Concierge](https://www.highbar.ai/products/ai-concierge): Highbar's AI Chatbot lives inside your event app. It answers logistics questions instantly (WiFi passwords, locations, speaker bios) so your team can focus on VIPs, not repetitive questions. - [Websites](https://www.highbar.ai/products/instant-web-app): Describe the site you want and watch it come to life. Then change anything, because there is no theme underneath to fight with. Your speakers, schedule and sponsors are already in Highbar, so the content fills itself in. - [AI Networking Agent](https://www.highbar.ai/products/networking-agent): People come to meet people. Highbar treats that as the product: recommendations from the moment they sign in, agents working toward what they came for, and meetings that actually get booked. - [Self-Serve Event App Builder](https://www.highbar.ai/products/self-serve-builder): Highbar's step-by-step builder takes you from zero to a published app. Add your logo, upload your content, preview it live, and launch. - [Event App Features](https://www.highbar.ai/products/event-app-core-features): Highbar gives you a complete event app with modern features, fast performance, and beautiful design. Attendees can browse schedules, discover sessions, connect with people, and stay informed with zero friction. - [Event Lead Retrieval](https://www.highbar.ai/products/lead-retrieval): No hardware. No separate app. No per-scanner fees for scanners that never scanned. Exhibitors tap scan inside the event app they already use, and you only pay when it works. - [Registration](https://www.highbar.ai/products/registration): Ticket types, approval routing, conditional questions, group registration. Describe the flow you need and Highbar builds it, then refine any step by hand. No scoping call, no services engagement, no waiting on a release. # AI Concierge URL: https://www.highbar.ai/products/ai-concierge Your attendees get answers in 3 secs Highbar's AI Chatbot lives inside your event app. It answers logistics questions instantly (WiFi passwords, locations, speaker bios) so your team can focus on VIPs, not repetitive questions. ## Problem: Your event app makes attendees work hard. Attendees tap through menus hunting for information like room locations or session details. When they can't find answers, they interrupt your team, again-and-again. ### Static Event Apps - Search doesn't understand questions: Type "keynote location" and get zero results - Info buried in nested menus: WiFi password hidden 4 taps deep in "Venue Info" - No context for recommendations: 50 sessions listed, no guidance on what to attend - Staff becomes help desk: Organizers answer "Where is Room B?" 200+ times ### AI Native Apps - Answers natural language questions: Ask "Where's the keynote?" and get instant directions - Surfaces info proactively: Chatbot greets attendees with WiFi, schedule, key sessions - Recommends sessions by role: "3 sessions for product managers starting in 10 minutes" - Handles 93%+ of support questions: Staff focuses on experience, not logistics ## Solution: Trained on your event content. Answers in seconds. AI Co-Pilot understands natural language questions, interprets intent, and replies with accurate, contextual answers, right inside your event app. ### Handles natural language questions Attendees don't need to search menus or know exact keywords. They ask "Where's the keynote?" or "What sessions cover AI?" and the chatbot understands conversational questions, not just keyword matches. ### Recommends sessions based on attendee profile The chatbot knows each attendee's role, interests, and saved sessions. When asked "What should I attend next?" it suggests relevant sessions starting soon, not a generic list of everything. ### Pulls answers from your event content automatically Upload speakers, sessions, sponsors, and venue details once. The chatbot surfaces this content when attendees ask questions. No need to write separate FAQ articles or train a knowledge base. ### Chatbot and event content, unified. Highbar is deeply grounded in your event content, and doesn’t just answer questions but surfaces speaker, sponsor, and session profiles, making it easy to tap through and taking action. ### Import schedule/content Highbar instantly answers the questions that would normally flood your inbox, so you can focus on running a great event. # Websites URL: https://www.highbar.ai/products/instant-web-app An event website that was never a template. Describe the site you want and watch it come to life. Then change anything, because there is no theme underneath to fight with. Your speakers, schedule and sponsors are already in Highbar, so the content fills itself in. ## Problem: Every event site on a legacy platform is one of eight layouts. You get a theme picker, a colour field and a logo slot. Anything past that is a custom development quote, an agency, and a timeline that does not fit your event. ### Eight layouts and a logo slot. - Pick a theme, change the colours, stop. - Anything custom is a quote and a timeline. - Agenda and speakers re-entered by hand. - A site that looks like every other event on the platform. ### Describe it. Change anything. - Prompt the layout you actually wanted. - Edit any element, with no theme in the way. - Content pulled from the event you already built. - A site nobody would guess came from a platform. ## The solution: Your creativity, without the build. The constraint was never your imagination. It was the six weeks and the quote standing between you and the site you pictured. ### Prompt to site: Describe it. Watch it come to life. Say what you want the page to do and it appears. A hero that leads with your keynote, an agenda filtered by track, a sponsor wall that ranks by tier. Change your mind and say the next thing. Iterating takes seconds, not a round trip with an agency. ### Total control: Change anything. There is no template to fight. Every section, every style, every breakpoint is yours to move. Prompt the change or edit it directly, whichever is faster. Nothing is locked because a theme said so, and nothing needs a developer to unlock it. ### A real site underneath: Fast, findable, and actually yours. An AI-built site that loads slowly and never ranks is worthless. Yours ships on your own domain with SSL, clean semantic markup, real SEO controls, and page speeds that hold up when a thousand people arrive at once. ## One data model: Update your speaker list once. The whole event knows. This is why a content-rich site takes seconds instead of weeks. We are already sitting on your event data, so the site does not need to be filled in. It needs to be arranged. ## Attribution: From first click to conversion, and past it. Your site is not a brochure that hands off to a form. It is the front of one record, so you can see where people came from and what they came to do. ### Where they came from Every visit carries its source, campaign and landing page all the way through to the registration it produced. You can finally answer which channel actually filled the room. ### What they came for The sessions they browsed, the tracks they filtered, the speakers they clicked. Intent shows up before they ever fill in a form. ### What it turned into A visit becomes a registration becomes an attendee who showed up and did things. One record, so attribution is a report you open, not a spreadsheet you rebuild. ### Included in every event website. - Your own domain and SSL. - Agenda and session pages. - Password-protected pages. - Mobile-first layouts. - SEO controls and metadata. - Speaker and sponsor pages. - Multi-language. - Multi-event and annual editions. - Social and OG images. - Embedded registration. - Analytics and UTM capture. - Clone last year's site. - Sitemaps and redirects. - Embedded AI chatbot. - Accessible markup. - Content blocks and forms. No site fee, no template licence, no per-page charge. If it is on this list, it is in your plan. ## Pricing: Your event website is included. No separate site fee. It comes with the platform. - Most platforms charge for the website, then charge again the moment you want it to look like yours. - Build as many as you need. Microsites, landing pages, and a fresh edition every year. - Single event runs $2 per registration plus $5 per engaged attendee. Platform covers unlimited sites from $12,000. > “The AI co-pilot made it easy for attendees to get where they needed to go. It saved our team time and gave the event a modern, polished feel. The Highbar team were a big part of the success of our event.” > > Philip Ideson, Founder, Art of Procurement # AI Networking Agent URL: https://www.highbar.ai/products/networking-agent Nobody travels just for the slides. People come to meet people. Highbar treats that as the product: recommendations from the moment they sign in, agents working toward what they came for, and meetings that actually get booked. ## Problem: Networking is the one thing every event promises and then leaves to chance. It goes on the agenda as a coffee break and into the app as a searchable list of names. The confident people find each other, the way they always would have. Everyone else goes home with a tote bag. ### A directory and a coffee break. - A list of names, sorted alphabetically. - Matchmaking sold as a premium add-on. - Meetings arranged over email and a spreadsheet. - No idea afterwards who actually met whom. ### Introductions that actually happen. - Recommendations from the first screen. - An agent working toward what they came for. - Meetings with a time, a table and a reminder. - A record of every connection your event created. ## The solution: Connection, engineered rather than hoped for. Three thousand people in a building do not become a network on their own. This is the part that makes it happen, and the part you get to direct. ### Automatic recommendations: Useful before they have done anything. The moment an attendee opens the app they already have people worth meeting, based on who they are and what they registered for. No profile to fill in, no interests to tag, no homework standing between them and the point of coming. ### Networking agents: An agent that knows what they came for. Set up agents for the goals your attendees actually have. A buyer looking for a solution, a founder looking for capital, a member looking for their chapter. Each attendee gets an agent working their side of the room, and it gets sharper as the event runs. ### 1:1 meetings: Meetings you can actually shape. Define the slots, set the rules for who can request whom, reserve tables, and make introductions yourself when you know two people should meet. Attendees get a time, a place and a reminder. You keep control of the narrative instead of hoping it happens. ## Exchanging details: Two ways people walk away with each other. One for attendees, one for the people paying to be there. Neither needs hardware, and only one of them costs anything. ### Contact exchange, free for everyone. Two attendees meet, tap once, and both walk away with the contact. No scanner, no fee, no exhibitor-only gate. Connection between attendees is the whole point of the event, so we do not charge anyone for it. ### Lead retrieval for sponsors, and anyone who needs it. Exhibitors scan with the phone already in their pocket, qualify the lead on the spot, and push it to HubSpot or Salesforce before they leave the hall. No rental scanners, no per-device fee, no queue at the AV desk on day one. ## Why it matters: Connection is your retention strategy. Nobody renews because the wifi worked. They renew because of who they met, and that is the one thing most event software leaves entirely to luck. ### For attendees: People who met someone useful come back. An attendee who left with three conversations worth having does not need to be convinced to register next year. One who wandered a hall and spoke to nobody is a churn risk you never see coming, because they will not tell you why. ### For sponsors: Sponsors who met buyers renew. Booth traffic is a number nobody believes. Meetings with named people who wanted to be there is a renewal conversation that takes five minutes. Every scan and every meeting lands on the same record, so you can show it rather than describe it. ## Pricing: Networking is not an add-on here. All of it is included. No matchmaking tier, no second vendor. - Most platforms sell matchmaking as a premium upgrade, or you buy a separate networking vendor and bolt it on. - Attendee to attendee contact exchange is free, always. We do not charge people for meeting each other. - Single event runs $2 per registration plus $5 per engaged attendee. Platform covers unlimited events from $12,000. # Self-Serve Event App Builder URL: https://www.highbar.ai/products/self-serve-builder Build your event app in under an hour. Highbar's step-by-step builder takes you from zero to a published app. Add your logo, upload your content, preview it live, and launch. ## Problem: Building an event app should not require training. Traditional platforms feel like control panels. You are dropped into a maze of settings, hidden menus, and confusing options. Getting to a usable app takes weeks, a help center, and help from IT. ### Legacy apps slow you down - Complex dashboards, too many settings. - Onboarding and expensive services. - Hard to see how changes affect the app. - Every update feels risky and time consuming. ### Simple, efficient, transparent - Self-guided, step-by-step setup - Clear language, no dense configuration screens - Instant preview for every change - Confident publishing with no back and forth ## Solution: 6 steps from blank canvas to published app. Highbar's builder is a linear flow. Complete one step, unlock the next. No guessing what to configure first or which settings matter most. ### Step-by-step workflow The builder shows 5 steps: event info, AI settings, content, experience, and access management. Complete each step to unlock the next. A progress bar shows you exactly how close you are to publishing. ### Instant preview Change your event name, logo, or colors and watch the app update in real time. No "Save Draft" button. No waiting to see what attendees will see. What you see is what you get. ### Rich content, simple management. Add and organize sessions, speakers, sponsors, and pages from one clean dashboard. Bulk import when you need speed, or tune details one by one. Updates are simple and instantly reflected in the app. ### Intuitive AI customization Turn on the AI Chatbot or Networking Agent with a single toggle. No complex configuration. Just flip the switch and set guardrails. ### Publish in 30 seconds Hit "Publish" and your app goes live at your custom URL. Share the link or QR code immediately. No App Store submission, no IT approval, no deploy queue. # Event App Features URL: https://www.highbar.ai/products/event-app-core-features It’s an event app, just smarter. Highbar gives you a complete event app with modern features, fast performance, and beautiful design. Attendees can browse schedules, discover sessions, connect with people, and stay informed with zero friction. ## Problem: Event apps look and work like they were built in 2014. Traditional event apps feel clunky and slow. Highbar keeps the essentials you expect, but offers a modern experience your attendees will immediately notice. ### Complex, clunky, old-school. - Too many menus. - Slow page loads. - Hard to customize. - Outdated UI that frustrates attendees. ### Complete, modern, smart. - Fast, mobile first design. - Easy to customize from the dashboard. - Clean navigation that reduces friction. - Smart AI-first features throughout. ## The solution: Personalized for every attendee. Directed by you. Every event platform added AI to the datasheet this year. We build it where it changes what’s possible: work no event team could do by hand, at any headcount. ### AI concierge: Ask anything, at any hour. Attendees do not read the agenda. They ask. The concierge answers from your real event content: where a session moved, which room, whether lunch is included, what is on next. Instantly, in any language, at 2am. ### Networking recommendations: The right people, and the reason why. Not a searchable list of names. Highbar reads what each attendee came to solve and suggests who is worth their time, with the reason shown, then helps get the meeting booked. ### Summaries and MCP access: Your event content, put to work. Every session becomes a clean, structured summary. Attendees can connect the event to their own AI tools through MCP, so what happened in the room is still working for them a month later. ## The essentials: And the basics, done the way they should have been. The rest is what attendees already expect from an app. Fast, clear, on your brand, and nothing anyone should have to pay extra for. ### A start page you can shape. The first screen attendees see, built around what matters at your event. Feature a keynote, surface a sponsor, push a room change to the top. Arrange it once and change it whenever the day does. ### Gorgeous agenda with smart AI features. Your event schedule is clear, responsive, and easy to browse. Highbar adds helpful recommendations, reminders, and filters that help guide attendees. ### Rich speaker, sponsor, and exhibitor profiles Showcase your partners and talent with beautiful profiles that include bios, sessions, logos, and media. Attendees can explore quickly and follow what interests them. ### A vibrant community Attendees can see who is at the event, discover people with shared interests, and connect with confidence. Highbar makes your event feel alive from the moment attendees join. ### A social activity stream. One live feed where attendees post, react, and follow what is happening across the event. Sessions, sponsors and announcements land in the same place, so people keep checking back instead of checking out. ### Fast, dynamic indoor maps Attendees can find rooms, stages, and exhibitors without confusion. Highbar’s maps are clear, responsive, and easy to read, giving everyone confidence. ## On the floor: The moments that make an event, handled. ### Lead Retrieval: Every scan, no hardware, no rental fee. Exhibitors scan a badge with the phone already in their pocket. No $300 rental scanners, no dongles that die by lunch. ### Meetings: Meetings that happen, not just get booked. Attendees find the right people, request time, and get a slot with a room and a reminder. No spreadsheet, no organizer playing switchboard. ### Gamification: Give people a reason to keep moving. Points for visiting booths, joining sessions, meeting someone new. A leaderboard that turns a quiet afternoon into a room full of people with somewhere to be. # Event Lead Retrieval URL: https://www.highbar.ai/products/lead-retrieval Badge scanning without the badge scanner. No hardware. No separate app. No per-scanner fees for scanners that never scanned. Exhibitors tap scan inside the event app they already use, and you only pay when it works. ## Problem: Lead retrieval is a headache nobody wants to own. Exhibitors can't figure out the scanners. Hardware ships late. Sponsors ask you for data you don't have. You paid for scanners that never scanned. Every conference organizer knows this script. It's time for a different one. ### Traditional lead retrieval - Separate hardware or app exhibitors have to learn (and call you about) - Flat per-scanner fees whether exhibitors used them or not - Basic contact data with no context on what the lead actually did at your event - You're the middleman for every support ticket and data request ### Highbar lead retrieval - Built into the event app exhibitors are already using - $20 per scanner, only after the 3rd successful scan. Inactive scanners are free. - Every scan comes with the lead's full event activity - Exhibitors get what they need in the app. You get your time back. ## Solution: It's in the app. That changes everything. No separate tool to deploy, learn, or support. And because lead retrieval lives where the event lives, every scan comes with context. ### Open the app. Tap scan. Done. No hardware rentals, no device pickups, no "where do I log in" Slack messages to you. Exhibitors use the same event app attendees use. The one they're already signed into. If they can scan a QR code at lunch, they can scan a lead. ### Onboard an exhibitor as a scanner in seconds. Adding a scanner is as simple as adding a tag to an exhibitor's profile. They instantly become a scanner, no separate account setup or invites to chase. No scanner ever shows up on your invoice unless they actually scanned. ### See the floor in real time. Your dashboard shows every scan across every exhibitor as it happens. Spot the booths winning the event. Spot the ones struggling early enough to actually help. Export everything for post-event sponsor reports, without the week of manual work. # Registration URL: https://www.highbar.ai/products/registration Complex registration, built from one prompt. Ticket types, approval routing, conditional questions, group registration. Describe the flow you need and Highbar builds it, then refine any step by hand. No scoping call, no services engagement, no waiting on a release. ## Problem: Registration is where event timelines go to die. Every platform has the features. Getting them configured for your event is the part that takes a quarter, and every change after launch goes back in the same queue. ### A ticket, a queue, a quarter. - A scoping call before anything gets built. - A services engagement to configure the logic. - Every change after launch back in the queue. - A checkout you are not allowed to touch. ### A prompt, an editor, an afternoon. - Describe the flow and it is built. - Edit any step yourself, visually. - Change it mid-campaign, in minutes. - Style it so it looks like you, not your vendor. ## The solution: The flow you were quoted for. Built this afternoon. The features are not the hard part. Getting them arranged the way your event actually works is. That is the part we made fast. ### One prompt: Describe the flow. Watch it build. Three ticket types, sponsors routed for approval before they can pay, a dietary question that only dinner guests see, group registration for teams of five or more. Say it in a sentence and it exists. The workflows that sit in a services queue everywhere else, you build before lunch. ### Visual workflow editor: Then open it up and move things by hand. Every step laid out on a canvas you can actually edit. Drag a condition, add a branch, change the order, adjust a field. Refine it by prompt or by hand, whichever is faster in the moment. Nothing is locked behind a support ticket. ### Conversion: A checkout that does not lose people. Short forms that only ask what is relevant to that registrant. Mobile-first by default, progress saved, no dead ends, and no vendor branding on the page. Every step is measured, so you can see exactly where people drop and fix it yourself. ## Publishing: Three ways to put it in front of people. Same engine, same data, same tracking. Pick the one that fits how your team works, and change your mind later without rebuilding the flow. ### Hosted landing page A complete registration page, live on your domain in minutes. Styled to match your event, with no build step and nothing to deploy. ### Embedded widget Drop registration into the site you already have. One snippet, any CMS, and the flow behaves exactly as it does on a hosted page. ### Fully headless Take the whole registration engine and put your own front end on it. Every field, every step, every pixel is yours. The logic, the data and the tracking stay with Highbar, so you build the experience without rebuilding the machinery. ### Included in every registration - Ticket types and tiers - Conditional questions - Multi-currency - Check-in and badge printing - Promo and discount codes - Waitlists and capacity limits - Tax handling - Consent and GDPR fields - Group registration - Refunds and transfers - Confirmation and reminder emails - Your gateway or ours - Approval workflows - Invoices and receipts - Custom questions and fields - Registration reports No premium tier holding the useful parts. If it is on this list, it is in your plan. ## End to end: From the first click to the last conversation. Registration is not a form that hands off a CSV. It is the middle of one record that starts on your website and keeps going through the event app, so you can finally see what your marketing actually produced. ## Pricing: Simpler than simple. $2 per registration. Or $0, on Platform. At around 6,000 registrations a year, Platform stops being the bigger number and starts being the smaller one. And it covers unlimited events, websites and apps on top. - A flat fee, never a percentage of your ticket revenue. Your gateway or ours, card fees at cost. - No implementation fee, no consulting fee, and no premium tier holding the features you need. - Or go unlimited. Platform is $12,000 a year with no registration fees at all. # Integrations URL: https://www.highbar.ai/integrations Your data already exists. Bring it with you. Highbar connects to the platforms your event data already lives in so you don't re-enter a thing. Attendees, schedules, speakers and lead scans flow straight onto one record. - **Xtag**: If you run lead scanning through Xtag, Highbar keeps both sides in sync, no double entry. - **Stova**: Highbar brings the modern app experience on top. Stova brings the data, you get the attendee-facing layer. - **Lu.ma**: Guests you approve in Lu.ma land in Highbar as attendees in real time, with no CSV exports in between. - **Swoogo**: Keep registration in Swoogo. Registrants, sessions, speakers, sponsors, tracks and locations stay in sync with your app. - **Sessionize**: Run your call for speakers in Sessionize. Sessions, speakers, rooms and tracks flow into your agenda and stay current as you edit. # How Highbar Keeps Your Data Safe URL: https://www.highbar.ai/security A practical guide to our security, privacy, and data handling practices. Whether you're evaluating Highbar or already a customer, this page gives you clear answers to the most common security questions we get. No jargon, no fluff. ## Snapshot Here's the quick version for security reviewers and busy IT teams. The full details are below. - Data is hosted on Google Cloud Platform and Vercel with encryption at rest and in transit - We use a multi-database architecture. Authentication, attendee data, event content, and settings live in separate isolated databases. - Personal data processing is minimal. We store what's needed to run your event: email addresses for login, attendee profiles from your registration system, and optional user-generated content like bookmarks and messages. - We don't sell, enrich, or monetize attendee data. Your data belongs to you and your attendees. - Each event is isolated. Multi-tenant architecture means attendees from one event can never access another event's data. - No static credentials. We use Google's Workload Identity Federation, so there are no API keys or passwords floating around. ## Frequently Asked Questions ### Where is data stored? Data lives on Google Cloud Platform (Cloud SQL) and Vercel. GCP hosts attendee profiles, event content, and settings. Vercel hosts authentication. All databases use provider-level encryption at rest. ### What personal data do you process? We process email addresses (for login), attendee profile data provided by event organizers (name, company, title, bio), session bookmarks, push notification tokens, and optional messaging content. Payments for paid registrations are processed by Stripe. Card details go directly to Stripe and are never stored on Highbar's servers. We don't collect government IDs or sensitive personal categories. ### How does authentication work? Email-based one-time passcodes. A 6-digit code is generated, hashed, and sent via Postmark. Sessions are stored in the database with HTTPOnly, SameSite, and Secure cookie flags. No passwords to manage or reset. ### How is event data isolated? Each event operates under its own subdomain. Authentication is scoped by event, preventing cross-event access. Every database query is filtered by event. Attendees of Event A cannot see or access anything from Event B. ### Do you use AI? What data does it see? Yes. The AI Copilot (powered by Google Gemini) helps attendees navigate sessions, speakers, and sponsors. It receives the user's question and event-specific content. It does not receive attendee personal data beyond the current query. Content safety filtering is applied to networking features. ### Do you sell or share attendee data? No. Never. We don't sell, enrich, profile, or monetize attendee data. Data is processed solely to deliver the event experience to attendees and reporting to you. ### Do you have a SOC 2 certification? We don't hold an independent SOC 2 or ISO 27001 certification for Highbar itself. Our infrastructure providers do: Google Cloud Platform is SOC 2 Type II, ISO 27001, and GDPR compliant. Vercel is SOC 2 compliant. As we scale, independent certification is on our roadmap. ### What happens if something goes wrong? We follow standard incident response practices. If there's a data breach, affected organizers and attendees are notified within timeframes required by law. Database backups are managed by Google Cloud and Vercel. ## Infrastructure & data centers ### Google Cloud Platform Our primary infrastructure for databases, AI, and file storage. GCP handles the heavy lifting for attendee data, event content, and the AI Copilot. - Cloud SQL, Vertex AI, Cloud Storage - SOC 2 Type II, ISO 27001, GDPR compliant - Keyless authentication via Workload Identity Federation - Automatic SSL certificate rotation ### Vercel Our application and authentication layer. Vercel hosts the app itself, manages auth sessions, and delivers the experience globally via their edge network. - Application hosting, database, KV cache, analytics - SOC 2 compliant - Global edge network for low-latency delivery ## Subprocessors | Subprocessor | Purpose | Data processed | | - | - | - | | Google Cloud Platform | Databases, file storage, and AI (Vertex AI / Gemini) | Attendee profiles, event content, uploaded files, AI chat queries | | Vercel | App hosting, authentication, analytics | Login sessions, email addresses, usage analytics | | GetStream.io | Activity stream, chat, and messaging | Posts, comments, messages, attendee display names | | Stripe | Payments for paid registrations | Payment details for ticket purchases | | Postmark | Email delivery | Email addresses, login codes, transactional emails | | Crisp | Support chat | Chat messages and contact details people share in chat | | Sentry | Error reporting | Technical error logs | **Integrations you connect:** Highbar can connect to event tech platforms you already use. These connections are read-only: Highbar pulls your event data in and doesn't send attendee data back. You turn them on, so they aren't listed as Highbar subprocessors. We'll update this list when we add or change subprocessors. Questions? Email [hello@highbar.ai](mailto:hello@highbar.ai). ## Database security Our database infrastructure uses multiple layers of protection: - **Multi-database isolation:** Four separate databases with distinct credentials - **Encrypted connections:** TLS/SSL on all database connections with automatic certificate rotation - **Keyless authentication:** No static database passwords in production - **Encryption at rest:** Managed by Google Cloud SQL and Vercel - **Automated backups:** Managed by cloud providers ## Need a DPA or NDA? Most teams don't need extra paperwork to use Highbar. But if your organization has vendor vetting or procurement requirements, we're happy to provide a Data Processing Agreement (DPA) or Mutual NDA. [Just reach out](mailto:hello@highbar.ai). ## Still have questions? [Email us](mailto:hello@highbar.ai) or start a chat on the website. We respond quickly and are happy to help your legal or security team get what they need. # Pricing URL: https://www.highbar.ai/pricing One event or every event. Here's the price. No quote call. No seat licenses. No percentage of your ticket sales. Read this page and know what you'll pay. | Plan | Price | Description | | --- | --- | --- | | Single event | $2 per reg + $5 per engaged attendee | Registration, website and app for one event, built with AI on a single data model. | | Platform | $12,000 per year | Built for fast-moving event teams that want to use AI to scale their programs. | ## Single event $2 per reg + $5 per engaged attendee. Registration, website and app for one event, built with AI on a single data model. - Build complex **registration** with AI in seconds. Describe the flow you need, including ticket types, approval routing, conditional questions and group registration, and it is built. Then open the visual editor and adjust any step by hand. - Build custom **websites** with AI in minutes. Not one of eight templates with your logo in the corner. Describe the layout you want and watch the site change, no custom development quote required. - Drive engagement with a modern **event app.** No app store, no password. Attendees tap a link and they are in, with schedule, maps, networking, and lead capture. - Built on a **single data model**, so everything connects. Add a speaker once and the site, the agenda and the app all know. No exports, no re-uploads, no version drift the week of the event. - Unlimited team members (CMS users). Add your whole team, your agency and your on-site staff. We do not charge per seat, so nobody has to share a login. - Pay as you go, **no contract, no minimum.** No term to sign, no minimum spend, no auto-renewal. Run one event and stop, or come back next year. ## Platform $12,000 per year. Built for fast-moving event teams that want to use AI to scale their programs. - Unlimited events. Run one event or forty in your licence year. The number of events never changes what you pay. - Unlimited registrations. No per-registrant fee, paid or free. Registration volume is not a billing lever here. - Unlimited event websites. A site for every event, plus microsites, landing pages and each year’s edition. No per-site charge. - Unlimited event apps for **3,000** engaged attendees. Every event gets its own branded app. No per-app licence, no per-download cost. - Unlimited event CRM records and reports. Every attendee profile and every report, with no record caps and no reporting tier to upgrade into. - HubSpot and Salesforce integrations. Included, not an upsell tier. Engagement data flows into the CRM your team already works in. ## Our business terms: Event tech that's fair, transparent, and succeeds with you. The pricing above is only half of it. These are the commitments that sit underneath it, and they do not change based on who is asking. - **No consulting fees**: Support is always free. The platform is truly DIY. - **No implementation fee**: Nothing to configure means nothing to bill for. - **No success tax**: We never take a percentage of your ticket revenue. - **No auto-renewal**: It renews when you say so, not when you forget. - **No negotiated rates**: Everyone pays what is on this page. A louder buyer gets no better deal. - **Your data leaves free**: Full export, any time, at no charge. ## What you actually get: So much under the hood. One data model holding it together. Your schedule, speakers, sponsors and maps are entered once and live in one place. Every product below reads from that same content, so nothing drifts out of sync. And all of it is included, in both plans. ## Questions: The things you'd have to get on a call to ask anyone else. ### What exactly counts as an engaged attendee? Someone who signs in and actually uses your event app or website. Not everyone who registered, not every badge scan, not the people who never showed up. If a thousand people register and six hundred use the event, you pay for six hundred. ### What if fewer people show up than I expected? You pay less. There is no minimum spend on a single event and no floor to true up to. The whole point of billing on engagement is that the risk of a soft year sits with us, not with you. ### What if far more people show up? On a single event you stop at $9,500 no matter how big it gets. Selling out never turns into a budget problem. On an annual license, if you pass the engaged attendees you prepaid, the overage bills at your plan's rate. No penalty rate, no renegotiation mid-term. ### Is there a contract or a minimum term? Single events are pay as you go. No contract, no term. The annual license is a twelve month term because that is what makes the lower rate work. It does not auto-renew, and there is no multi-year commitment on offer even if you want one. ### What happens at renewal? You renew at the price you signed. We do not apply an annual uplift, and we do not reprice you because you grew. If your volume goes up enough to change bands, it moves you to a better rate, not a worse one. ### Are there implementation or onboarding fees? No. There is no implementation team to pay for, because there is no implementation. You build your registration flow, your site, and your app yourself, in under an hour. If you want us to sit with you while you do it, that is included too. ### How do paid tickets work? $2 per paid registration on a single event, included on an annual license. We take no percentage of your ticket revenue. Use our payment gateway or bring your own. Card processing fees pass through at cost, with nothing added on top. ### Can I start with one event and move to an annual license? Yes, and most people do. Run one event, see what it costs, then decide. If you move to an annual license in the same year, what you already spent comes off the license price. ### What happens to my data if I leave? You export all of it, any time, at no charge. Attendees, registrations, engagement, the whole record. We do not hold data hostage as a retention tactic. # Compare Highbar vs Whova, EventMobi, Guidebook & More URL: https://www.highbar.ai/compare Every platform has the features. Here's what they don't have. One attendee record, simple enough to run yourself, priced on outcomes, not software. See exactly how Highbar stacks up. - [Highbar vs Whova](https://www.highbar.ai/compare/whova-alternative): Whova covers the basics of an event app. Highbar connects registration, the app, and the record behind them and charges for outcomes, not seats. - [Highbar vs Amego](https://www.highbar.ai/compare/amego-alternative): See how Highbar's self-serve builder, networking, and outcome-based pricing compare no implementation team required, either way. - [Highbar vs Eventmobi](https://www.highbar.ai/compare/eventmobi-alternative): EventMobi built one of the first DIY event apps. Highbar takes that same self-serve idea and extends it across registration, sites, and the whole attendee record. - [Highbar vs Guidebook](https://www.highbar.ai/compare/guidebook-alternative): Guidebook is a solid app builder for simple agendas. Highbar goes further registration, sites, and networking on one record, priced on engagement. - [Highbar vs PheedLoop](https://www.highbar.ai/compare/pheedloop-alternative): PheedLoop packs in hybrid and virtual tools, but setup leans on its team. Highbar trades that breadth for a self-serve build and pricing tied to attendee engagement. # Amego Alternatives for 2026 URL: https://www.highbar.ai/compare/amego-alternative Looking for an Amego alternative? Here's how Highbar and other event app platforms compare on setup, pricing, attendee experience, and AI. ## Alternative Landscape Amego competes in the enterprise event app space alongside several other platforms. Here's a quick look at the alternatives event organizers most often consider: **EventMobi**: Established mid-market full-service vendor. Broad feature set and onboarding support, but dated UX and a multi-week sales-assisted setup. [Read our full Eventmobi comparison →](https://www.highbar.ai/compare/eventmobi-alternative) **Whova**: Popular with associations and academic conferences. Strong networking features but follows the same traditional app paradigm. [Read our full Whova comparison →](https://www.highbar.ai/compare/whova-alternative) **Guidebook**: One of the original event app platforms. Simple and affordable but limited in AI and analytics capabilities. [Read our full Guidebook comparison →](https://www.highbar.ai/compare/guidebook-alternative) **PheedLoop**: Canadian competitor with a similar all-in-one approach. Good for hybrid events but complex setup process. [Read our full PheedLoop comparison →](https://www.highbar.ai/compare/pheedloop-alternative) **Highbar**: AI-native event app platform. Self-serve setup, flat-rate pricing, and a conversational attendee experience that replaces the traditional menu-and-icon approach. That's us, and we'll go deeper below. ## Snapshot Amego was founded in 2021 by Scott Owens, a longtime event industry veteran who spent years running technology for major enterprise conferences before building the platform he wished had existed. That origin story matters: Amego is not a legacy platform adapting to modern expectations. It was built deliberately for the enterprise segment, and it shows. Customers include Atlassian, DocuSign, Google Cloud, and NVIDIA. On G2 Summer 2026, Amego earned 100% Quality of Support, the strongest score in the category. These are real strengths. Amego is a serious platform with a serious customer list, and if you run large enterprise conferences with a dedicated event team and a budget to match, it deserves a look. The tension is in how it is built. Amego's Classic Mobile App is a feature-rich branded native app, and their Sidekick AI layer adds personalized recommendations and networking nudges on top of it. But the underlying model is still a section-based native app with an AI recommendation engine applied within it. Attendees navigate. Sidekick surfaces relevant content within that navigation. And Sidekick costs extra: it is a separate add-on at $3,500/year on top of whichever base plan you are on. If you want a platform where AI is the architecture, not an upgrade, that is where Highbar comes in. ## App Creation | | Highbar | Amego | | - | - | - | | Setup | Self-guided, step-by-step setup | Book a demo, get a quote, work with the Amego team to configure your first build | | Content | Upload or connect your content once | Manage sessions, speakers, sponsors, and media through Amego Admin CMS | | Manage | Let AI automatically structure and power the experience | Web-based CMS with audience segmentation, attendee attributes, and engagement tracking | | Publish | Publish your app in under an hour, no app store required | Requires demo and contract. Native app published to App Store and Google Play | | Pricing | Free to build and launch. Pay $5 per engaged attendee, capped at $9,500 | Essential from $5,000/yr (1,000 attendees). Enterprise from $10,000/yr. Sidekick AI add-on from $3,500/yr extra | ## Event App Experience ### Amego: Branded Native App with AI Recommendations Amego delivers a fully branded native app experience with a modern feature set: - A section-based home screen linking to agenda, speakers, sponsors, networking, and more - Sidekick AI surfaces personalized session recommendations and networking matches within the app - Location and context-aware nudges push relevant content to attendees based on where they are While Amego's AI layer makes the experience more personalized than older platforms, the underlying model is still navigation-based. Sidekick recommends what to look at next, but attendees still move through sections to get there. The information is smarter. The structure is the same. Image: Amego's attendee app ### Highbar: AI-Native, Conversational Experience Highbar replaces menus and sections with a chatbot-style interface powered by AI. Attendees can: - Ask natural language questions and get instant, personalized answers - Discover sessions, speakers, and logistics without navigating through sections - Get matched to specific people by the Networking Agent, with a reason for each match and an automatic icebreaker Instead of learning how to use an app, attendees simply interact with it, making the experience more intuitive, more engaging, and far more modern. Image: Highbar's attendee app ## Design **Amego: Native App, Full Branding** Amego gives organizers strong design control: - Fully branded mobile experience throughout, your colors, fonts, and logo app-wide - Custom home screen design with branded visuals and custom screens - Native iOS and Android app published under your organization's name The branding is genuinely strong. Reviewers praise the cohesive, elevated look Amego enables, and the ability to align the app with their organization's visual identity. As a native app, attendees download it from the App Store or Google Play before they can access anything. Gamification (Quest) and custom fonts are available on the Enterprise plan ($10,000/year starting) and above. Image: Amego Cloudflare Connect app **Highbar: Your Brand, Built In** Highbar is fully white-labeled and requires no download: - Your fonts, colors, and logo throughout, with no Highbar branding visible to attendees - Launches instantly from a QR code or link, no app store required - Every feature included on every plan, nothing gated behind tiers Attendees tap a link and they are in. No app store. No download. No feature waiting behind an upgrade. Image: Highbar's attendee app ## Pricing ### Amego Pricing Amego publishes starting prices, but the full cost requires a sales conversation. The structure is three tiers plus a separate AI add-on: Essential starts at $5,000/year for up to 1,000 attendees and covers the core app, branding, sessions, networking, polls, and standard support. Enterprise starts at $10,000/year and adds a branded container app, custom fonts, gamification, and language localization. Sidekick AI, their AI layer, is a separate add-on at $3,500/year on top of whichever plan you are on. That structure has a meaningful implication: if you want Amego with AI, you are looking at a minimum of $8,500/year ($5,000 + $3,500) before factoring in attendee count scaling, integrations, or professional services add-ons. If you want gamification, the minimum is $10,000/year. Every plan still routes to a demo or a "Let's Talk" button, so even with published starting prices, the actual number requires a conversation. And like most event app platforms, you pay the annual fee whether your attendees actively use the app or not. Attendee engagement is not part of the pricing formula. Image: Amego's pricing page ## Takeaways Amego is a serious platform built by people who know enterprise events. If you run large conferences for Atlassian-sized organizations, have a dedicated event team, and want a white-glove partner relationship, it is a strong choice. The branding is excellent. The AI roadmap is active. The customer list is credible. But here is what it comes down to. Amego was built to be a better enterprise event app. It succeeds at that. But it is still an event app: sections to navigate, features to discover, an AI layer you pay extra for that makes recommendations within the same structure. Highbar was built around a different question: what if the app did not have a structure to navigate at all? One gives you a premium branded native app with AI recommendations added on. The other gives you a conversational AI agent where the AI is the experience, not an upgrade, self-serve setup from day one, and pricing tied to whether your attendees actually engaged. You do not need a demo to find out if Highbar is right for you, and you do not need a quote to find out what it costs. Build your app for free, launch it, and pay only if your attendees actually engage. # EventMobi Alternatives for 2026 URL: https://www.highbar.ai/compare/eventmobi-alternative Looking for an EventMobi alternative? Here's how Highbar and other event app platforms compare on setup, pricing, attendee experience, and design. ## Alternative Landscape EventMobi competes in the mid-market event app space alongside several other platforms. Here's a quick look at the most common alternatives event organizers consider: **Whova**: Popular with associations and academic conferences. Strong networking features but follows the same traditional app paradigm. [Read our full Whova comparison →](https://www.highbar.ai/compare/whova-alternative) **Guidebook**: One of the original event app platforms. Simple and affordable but limited in AI and analytics capabilities. [Read our full Guidebook comparison →](https://www.highbar.ai/compare/guidebook-alternative) **PheedLoop**: Canadian competitor with a similar all-in-one approach. Good for hybrid events but complex setup process. [Read our full Pheedloop comparison →](https://www.highbar.ai/compare/pheedloop-alternative) **Amego**: Newer entrant focused on attendee engagement. Worth watching but still building out core features. [Read our full Amego comparison →](https://www.highbar.ai/compare/amego-alternative) **Highbar**: AI-native event app platform. Self-serve setup, flat-rate pricing, and a conversational attendee experience that replaces the traditional menu-and-icon approach. That's us, and we'll go deeper below. ## Snapshot EventMobi is one of the more established mid-market event app platforms. They've been around since 2009 and power tens of thousands of events, primarily for associations and corporate teams. They compete most directly with Whova, Guidebook, and PheedLoop at the mid-market level, while also positioning against Cvent for larger accounts. Their sweet spot is the association conference planner who wants a full-service vendor with onboarding support, badge printing, and a traditional event app experience. EventMobi is a solid, proven platform. But it was built for a pre-AI era of events and carries the design and interaction patterns of that era forward. If you're looking for a modern, AI-native alternative that doesn't require a sales call to get started, that's where Highbar comes in. ## App Creation | | Highbar | EventMobi | | - | - | - | | Setup | Self-guided, step-by-step setup | Fill out a form, book a demo, get a quote, then work with an onboarding specialist | | Content | Upload or connect your content with an instant live preview of your app. | Manually upload and format sessions, speakers, sponsors across separate modules. | | Manage | Streamlined app management, every function is no more than 3 clicks away. | Complex admin panel with settings spread across multiple product areas. | | Publish | Publish your app in under an hour | Requires sales contract and onboarding before you can go live | | Pricing | Free to build and launch. Pay $5 per engaged attendee, capped at $9,500 | From $3,500/event or $7,900/yr, priced per attendee. AI features, branded app, custom domain, and integrations all billed as add-ons | ## Event App Experience ### Eventmobi = Traditional Event App UX EventMobi's app follows the classic event app paradigm: a home screen with icon grids or widget tiles linking to different sections (Agenda, Speakers, Sponsors, Maps, Gamification, Q&A, etc.). Their app page heavily promotes features like drag-and-drop widget design, interactive floor maps, gamification leaderboards, live polls, and document libraries. This is the approach that defined event apps from roughly 2010-2023. It works. But it asks attendees to learn a new interface, navigate menu structures, and figure out which section holds the information they need. ### Highbar = Branded, AI‑Native, Conversational Highbar takes a fundamentally different approach. Instead of giving attendees a menu of features to explore, Highbar gives them a conversational AI agent that answers their questions in natural language. "What sessions are about AI?" "Who should I meet if I'm interested in sustainability?" "Where's the closest coffee?" The information finds the attendee, not the other way around. Your event also gets a fully branded start page, but it's not the static icon grid you're used to. Think AI-generated summaries that update in real time, rich media blocks with photos and video, sponsored content, and topic highlights, all arranged however you want. It's a living homepage for your event, not a table of contents. ## Design **EventMobi: Native App, Custom Branding** EventMobi gives organizers meaningful design control within their system: - Drag-and-drop Homepage Designer with configurable widget layouts - Custom colors, logos, and banner images - Attendees download a native app from the App Store or Google Play Because it is a native app, attendees have to find it in the app store and download it before they can access anything at the event. **Highbar: Your Brand, Built In** Highbar is fully white-labeled and requires no download: - Your fonts, colors, and logo throughout, with no Highbar branding visible - Launches instantly from a QR code or link, no app store required - Always up to date with your latest content, no version conflicts Attendees tap a link and they are in. No app store. No login friction. No waiting for a download on a slow hotel wifi. ## Pricing ### Eventmobi Pricing EventMobi publishes starting prices, but the final cost requires a sales conversation. Pricing scales based on attendee count and which products you select, so the number you see is a floor, not a quote. Per-event pricing starts at $3,500 and scales based on attendee count and selected products. Annual pricing starts at $7,900/year. Additional costs include hardware rental for badge printing (starting at $1.99/badge), virtual event streaming add-ons (starting at $500 per event), and lead capture ($50 per exhibitor). Several features that sound core are actually add-ons billed on top: a branded app, custom domain, single sign-on, AI-powered automation workflows, and MobiAI, their AI feature, all carry additional charges. The per-event plan also caps event length and post-event access at seven days each. The modular pricing structure means the final bill for a typical conference with registration, badge printing, an event app, and a couple of integrations can climb well above the starting price. And if you want AI features, that is another line item. Image: Eventmobi's pricing page ## Takeaways EventMobi is a proven platform with a long track record. If you are running large association conferences and want a full-service vendor with onboarding support, badge printing, and a traditional event app experience, it is a reasonable choice. But if you are looking for something different, here is what it comes down to. EventMobi was built for the way events worked in 2012. Highbar was built for the way they work now. One gives you menus, modules, and a project manager. The other gives you a conversational AI agent, outcome-based pricing, and a published app in under an hour. You do not need a demo to find out if Highbar is right for you. Just sign up and try it. # Guidebook Alternatives for 2026 URL: https://www.highbar.ai/compare/guidebook-alternative Looking for a Guidebook alternative? Here's how Highbar and other event app platforms compare on setup, pricing, attendee experience, and design. ## Alternative Landscape Guidebook competes in the event app space alongside several other platforms. Here's a quick look at the alternatives event organizers most often consider: **Whova**: Popular with associations and academic conferences. Strong networking features but follows the same traditional app paradigm. [Read our full Whova comparison →](https://www.highbar.ai/compare/whova-alternative) **EventMobi**: Established mid-market full-service vendor. Broad feature set and onboarding support, but dated UX and a multi-week sales-assisted setup. [Read our full Eventmobi comparison →](https://www.highbar.ai/compare/eventmobi-alternative) **PheedLoop**: Canadian competitor with a similar all-in-one approach. Good for hybrid events but complex setup process. [Read our full PheedLoop comparison →](https://www.highbar.ai/compare/pheedloop-alternative) **Amego**: Newer entrant focused on attendee engagement. Worth watching but still building out core features. [Read our full Amego comparison →](https://www.highbar.ai/compare/amego-alternative) **Highbar**: AI-native event app platform. Self-serve setup, flat-rate pricing, and a conversational attendee experience that replaces the traditional menu-and-icon approach. That's us, and we'll go deeper below. ## Snapshot Guidebook has been one of the most recognizable names in event apps since 2011. Founded in San Francisco by three SaaS veterans, it has grown into a platform used by over 100 million people and trusted by the majority of top U.S. universities. Its strongest verticals are higher education, associations, and enterprise teams running multiple events per year. The brand promise is simple: easy to build, fair to price, no technical skills required. That promise is largely kept. Guidebook is genuinely easy to set up, most customers build without any help. Their pricing avoids the per-attendee fees that frustrate organizers on other platforms. And their support gets consistently strong reviews. These are real advantages. The tension is that Guidebook was built to be a better printed program. It does that well. But the model is the same one it has always been: attendees open an app, find their section, and get their information. It works. It just has a ceiling. If you want an experience where the information finds the attendee, that is where Highbar comes in. ## App Creation | | Highbar | Guidebook | | - | - | - | | Setup | Self-guided, step-by-step setup | Sign up and build yourself, demo optional | | Content | Upload or connect your content with an instant live preview of your app. | Bulk upload via templates, drag-and-drop builder, manual section configuration | | Manage | Streamlined app management, every function is no more than 3 clicks away. | Drag-and-drop admin with 100+ design controls | | Publish | Publish your app in under an hour | Publish through Google Play and the App Store. A branded app under your own name requires the Branded plan or above | | Pricing | Free to build and launch. Pay $5 per engaged attendee, capped at $9,500 | Gated. No per-attendee fees for the app. Specific plan figures require a quote | ## Event App Experience ### Guidebook: Section-Based Navigation Guidebook delivers a clean, well-organized event app built around a familiar section structure: - A home screen linking to sections: Schedule, Speakers, Sponsors, Maps, Social Feed, and more - Attendees tap into sections to find information, filter sessions, and build personal schedules - Networking via interest-based matching, private chat, and 1:1 meeting scheduling While functional and easy to navigate for most attendees, this experience still asks them to know where to look. They open the app, find the right section, search or scroll, and get their answer. The information does not come to them. Image: Guidebook's attendee app: social feed, personalized schedule and section-based navigation. ### Highbar: AI-Native, Conversational Experience Highbar replaces menus and sections with a chatbot-style interface powered by AI. Attendees can: - Ask natural language questions and get instant, personalized answers - Discover sessions, speakers, and logistics without navigating through sections - Get matched to specific people by the Networking Agent, with a reason for each match and an automatic icebreaker Instead of learning how to use an app, attendees simply interact with it, making the experience more intuitive, more engaging, and far more modern. Image: Highbar's branded start page ## Design **Guidebook: Native App, Configurable Branding** Guidebook gives organizers meaningful design control: - Custom colors, logos, fonts, and icons throughout the app - Drag-and-drop layout with 100+ configurable design elements - Branded app icon and name in the App Store under the organizer's name, on the Branded plan and above Inside the app the branding is genuinely yours: your colors, your logo, your navigation labels. The App Store listing carries your icon and event name on higher plans. On the entry-level Single Event plan, the branded app under your own name is not included. Reviewers consistently note that design flexibility has a ceiling. Multiple recent G2 reviews flag specific constraints: inability to remove gradients over headers, limited homepage layout options, and a template structure that requires workarounds to match an organization's own design language. Image: GW Law Orientation: Guidebook app **Highbar: Your Brand, Built In** Highbar is fully white-labeled and requires no download: - Your fonts, colors, and logo throughout, with no Highbar branding visible to attendees - Launches instantly from a QR code or link, no app store required - Always up to date with your latest content, no version conflicts Attendees tap a link and they are in. No app store. No download. Image: Highbar's attendee app ## Pricing ### Guidebook Pricing Guidebook does not publish specific plan prices on their main pricing page. You fill out a form to receive a quote. What is confirmed from their own sources: there are no per-attendee fees for the app itself, pricing is fixed-fee, and annual plans include unlimited events on higher tiers. Their "no per-attendee fees" positioning is a genuine differentiator. If you are coming from a platform that charges per registered attendee regardless of app usage, Guidebook's fixed-fee model is a real improvement. The catch is that the actual numbers are still gated, so you cannot compare costs without a sales conversation. And the fixed fee covers the platform whether or not your attendees actually engage with it. Image: Guidebook's pricing page ## Takeaways Guidebook is a well-built platform with a genuine track record. If you run higher education events, association conferences, or recurring corporate gatherings and want a self-serve native app with strong support and no per-attendee fees, it is a reasonable choice. The ease of use is real. The support quality is real. The offline capability is a genuine advantage for venues with poor connectivity. But here is what it comes down to. Guidebook was built to replace the printed program. It does that very well. But replacing a printed program means giving attendees a digital version of the same thing: sections to navigate, information to find, a directory to browse. Highbar was built around a different question: what if attendees did not have to navigate at all? One gives you a well-organized digital guide. The other gives you a conversational AI agent, full white-label branding from day one, and pricing tied to whether your attendees actually engaged. You do not need a demo to find out if Highbar is right for you, and you do not need a quote to find out what it costs. Build your app for free, launch it, and pay only if your attendees actually engage. # PheedLoop Alternatives for 2026 URL: https://www.highbar.ai/compare/pheedloop-alternative Looking for a PheedLoop alternative? Here's how Highbar and other event app platforms compare on setup, pricing, attendee experience, and design. ## Alternative Landscape PheedLoop competes in the association and complex-event space alongside several other platforms. Here's a quick look at the alternatives event organizers most often consider: **Whova**: Popular with associations and academic conferences. Strong networking features but follows the same traditional app paradigm. [Read our full Whova comparison →](https://www.highbar.ai/compare/whova-alternative) **Guidebook**: One of the original event app platforms. Simple and affordable but limited in AI and analytics capabilities. [Read our full Guidebook comparison →](https://www.highbar.ai/compare/guidebook-alternative) **Eventmobi**: Established mid-market full-service vendor. Solid and proven, but built for a pre-AI era. [Read our full Eventmobi comparison →](https://www.highbar.ai/compare/eventmobi-alternative) **Amego**: Newer entrant focused on attendee engagement. Worth watching but still building out core features. [Read our full Amego comparison →](https://www.highbar.ai/compare/amego-alternative) **Highbar**: AI-native event app platform. Self-serve setup, flat-rate pricing, and a conversational attendee experience that replaces the traditional menu-and-icon approach. That's us, and we'll go deeper below. ## Snapshot PheedLoop is a Toronto company founded in 2015 that built its name on handling complex events: associations with a flagship conference plus a dozen chapter meetings, trade shows with hundreds of exhibitors, government and academic conferences with abstract review and CE credit tracking. It's bootstrapped, profitable, and serves clients like Shopify, IBM, and the Government of Canada. Its pitch is true end-to-end coverage, registration, badge printing, exhibitor and sponsor management, a mobile app, and a virtual portal, all from one dashboard. That breadth is real, and if you're running an association conference with a dozen moving stakeholder groups, PheedLoop's modular architecture genuinely fits a problem that simpler platforms don't solve well. But the same modularity that makes it powerful is what makes it expensive to add up and slow to learn. If you want the power without the assembly required, that's where Highbar comes in. ## App Creation | | Highbar | PheedLoop | | - | - | - | | Setup | Self-guided, step-by-step setup | Fill out a form or book a demo, then work through guided onboarding (live sessions, webinars, documentation) | | Content | Upload or connect your content with an instant live preview of your app. | Configure branding, sub-pages, and maps inside the dashboard, then attendees download a native app from the App Store or Google Play | | Manage | Let AI automatically structure and power the experience | A backend dashboard spanning a dozen separate modules and power-ups, each priced and configured on its own | | Publish | Publish your app in under an hour | Standard app: workable once you're in. Branded app: 4+ weeks minimum, requires Apple and Google organization developer accounts | | Pricing | Free to build and launch. Pay $5 per engaged attendee, capped at $9,500 | $950/year for a core account, plus a prepaid credit pool priced per registered user, $1 to $5.25 per credit depending on modules and volume, plus $950 per power-up | ## Event App Experience ### PheedLoop: Modular Event App, Assembled From Parts PheedLoop splits the attendee experience across a Mobile Event Application and a separate Virtual Event Portal, each its own paid module layered on top of the core dashboard. PheedLoop Go puts schedules, networking, maps, and engagement tools in attendees' hands. The experience is built around a familiar module structure: - A Home screen with Quick Links (Schedule, Attendees, Exhibitors, Sponsors), a Sponsors carousel, and an Announcements feed - Navigation through a bottom tab bar: Home, Schedule, Exhibitors, Gamification, Menu - Attendee networking via meeting booking, badge scanning, a social feed, and private messaging - Session check-in, gamification, and advanced networking available as paid add-ons While capable and deep, this experience still asks attendees to know where to look. They open the app, find the right section, search or scroll, and get their answer. The information does not come to them. Image: PheedLoop Go app ### Highbar: AI-Native, Conversational Experience Highbar replaces modules, downloads, and menus with a single conversational AI agent that works in the browser, no app store required. Attendees can: - Ask natural language questions and get instant, personalized answers - Discover sessions, speakers, and logistics without navigating through sections or modules - Get matched to specific people by the Networking Agent, with a reason for each match and an automatic icebreaker Instead of downloading an app, finding the right section, and learning how it's organized, attendees simply interact with it. The information comes to them. ## Design **PheedLoop: Native App, Assembled Branding** PheedLoop gives organizers real design control within its system: - Branding, colors, and splash screens configured inside the dashboard - Custom sub-pages for schedules, sponsor lists, and maps - A white-labeled app available as a separate Power-Up The standard app attendees receive is PheedLoop Go, a native download from the App Store or Google Play. They have to find it, install it, and log in before they can access anything at the event. Want the app under your own brand instead of "PheedLoop Go!"? That's a separate project. It requires organization-level Apple and Google developer accounts, a D-U-N-S number, and $100 to $200 a year in platform fees on top of PheedLoop's own charge, with a firm 4-week minimum and no rush option. Only about a quarter of PheedLoop events go through it, the rest stick with the default app to skip it. Reviewers note confusing backend navigation and a steep learning curve as common early experiences, and that constant backend changes can introduce confusion or technical issues mid-event. It's a powerful toolkit, but it looks and feels like one: a dashboard of modules to assemble rather than a single coherent product. Image: PheedLoop Canadian Space Launch Conference app **Highbar: Your Brand, Built In** Highbar is fully white-labeled and requires no download: - Your fonts, colors, and logo throughout, with no Highbar branding visible - Launches instantly from a QR code or link, no app store required - Always up to date with your latest content, no version conflicts Attendees tap a link and they are in. No app store. No login friction. Image: Highbar's attendee app ## Pricing ### PheedLoop Pricing PheedLoop is unusually transparent for an incumbent: it publishes an actual rate card rather than gating every number behind a quote. The headline claim is prices "as low as $1 per module per user." That's accurate, but it's the floor rate at the largest volume tier for the cheapest modules, not a representative cost. And despite publishing the numbers, every entry point still routes through a contact form or demo booking before you can actually act on them. The underlying mechanic is a prepaid User Credit system. You buy a pool of credits, and each registered user, attendee, speaker, sponsor, or exhibitor staff, consumes one credit once the event passes. The rate per credit climbs with how many modules you enable: the core dashboard, registration, interactive maps, and similar modules each add roughly $1 to $1.75 per credit depending on volume, and the Mobile Event Application, the module that actually puts an app in attendees' hands, adds $3 to $5.25 per credit on its own. To PheedLoop's credit, events under 100 users don't consume any credit pool at all, a genuinely free tier that benefits organizations running a lot of smaller meetings alongside one flagship event. On top of all that sits a $950 per year flat fee just to have a core account, flat $950 power-ups for things like gamification or advanced networking, and separate charges for badge printing, lanyards, and on-site staff at $950 a day. You're charged per registered user, not per user who actually engaged with the app. Image: PheedLoop's pricing page ## Takeaways PheedLoop earns its reputation with organizations running genuinely complex events: associations juggling a flagship conference and a dozen smaller meetings, trade shows with deep exhibitor and sponsor management needs, conferences that need abstract review and CE credit tracking. If that's your event, PheedLoop's depth is real, and its pricing transparency is more than most incumbents offer. But if you're looking for something different, here's what it comes down to: PheedLoop was built to handle every possible event complexity, and it shows, in its feature set and in its price sheet. Highbar was built for the way most organizers actually want to work now: fast to launch, simple to price, and centered on a conversational experience instead of a stack of modules to configure. One gives you a rate card with a dozen line items. The other gives you one number, capped, with everything included. You don't need a demo to find out if Highbar is right for you, and you don't need to add up modules to find out what it costs. Build your app for free, launch it, and pay only if your attendees actually engage. # Whova Alternatives for 2026 URL: https://www.highbar.ai/compare/whova-alternative Looking for a Whova alternative? Here's how Highbar and other event app platforms compare on setup, pricing, attendee experience, and design. ## Alternative Landscape Whova competes in the mid-market event app space alongside several other platforms. Here's a quick look at the most common alternatives event organizers consider: **EventMobi**: Established mid-market full-service vendor. Broad feature set and onboarding support, but dated UX and a multi-week sales-assisted setup. [Read our full EventMobi comparison →](https://www.highbar.ai/compare/eventmobi-alternative) **Guidebook**: One of the original event app platforms. Simple and affordable but limited in AI and analytics capabilities. [Read our full Guidebook comparison →](https://www.highbar.ai/compare/guidebook-alternative) **PheedLoop**: Canadian competitor with a similar all-in-one approach. Good for hybrid events but complex setup process. [Read our full PheedLoop comparison →](https://www.highbar.ai/compare/pheedloop-alternative) **Amego**: Newer entrant focused on attendee engagement. Worth watching but still building out core features. [Read our full Amego comparison →](https://www.highbar.ai/compare/amego-alternative) **Highbar**: AI-native event app platform. Self-serve setup, flat-rate pricing, and a conversational attendee experience that replaces the traditional menu-and-icon approach. That's us, and we'll go deeper below. ## Snapshot Whova has been one of the most recognized names in event apps since it launched out of UC San Diego in 2013. It powers 50,000+ events across 100+ countries, with a customer list that includes Google, Microsoft, Hilton, Harvard, and NASA. Its strongest verticals are academic conferences and professional associations, and it has earned the Event Technology Award nine years running. That is a real track record, and it is worth saying plainly. Whova's entire identity is built around networking. The platform was founded specifically to help attendees find the right people to meet, and every major product decision runs through that lens: SmartProfile enrichment, community boards, meetup scheduling, matchmaking suggestions. If the primary job you need your event app to do is get attendees connected, Whova has spent over a decade thinking about that problem. The trade-off is complexity. The same breadth that makes Whova powerful makes it dense. And the networking model, while genuinely useful, still puts the work on the attendee: browse profiles, scan community boards, send a cold in-app message, and hope for the best. It is a significantly better version of a conference name badge, but it is still fundamentally a directory. Highbar's networking agent works differently. ## App Creation | | Highbar | Whova | | - | - | - | | Setup | Self-guided, step-by-step setup | Request a quote, book a demo, get assigned an event consultant | | Content | Upload or connect your content once | Manually build sessions, speakers, sponsors, and documents across separate modules | | Manage | Let AI automatically structure and power the experience | Extensive admin panel; powerful but time-consuming to configure | | Publish | Publish your app in under an hour | Requires a signed contract before you can go live | | Pricing | Free to build and launch. Pay only for engaged attendees, capped at $9,500 | Custom per-event quote, gated behind a sales call. Add-ons billed on top | ## Experience ### Whova: Tab-Based Navigation and Browse Networking Whova delivers what attendees expect from a classic event app: - A bottom navigation bar with dedicated tabs for Agenda, Community, and Resources - Networking through SmartProfile browsing: attendees scan enriched profiles, post to Community Boards, and send direct messages - Separate sections for sessions, speakers, sponsors, floor maps, and documents While functional, this experience puts the work on the attendee. They open the app, find the right tab, and search. The networking layer surfaces profiles enriched by SmartProfile, but still asks attendees to initiate contact with strangers from a list. Most people who would benefit from connecting never do, because that friction is real even inside a polished interface. ### Highbar: AI‑Native, Conversational Experience Highbar replaces menus and grids with a chatbot‑style interface powered by AI. Attendees can: - Ask natural language questions - Instantly get personalized answers - Discover sessions, speakers, and logistics without searching Instead of learning how to use an app, attendees simply interact with it, making the experience more intuitive, more engaging, and far more modern. ## Design Whova gives organizers meaningful branding control: custom colors, logos, and a configurable app layout. The platform has been refining its UI for over a decade, and it shows. The interface is clean and consistent. That said, it is still the tab-based event app paradigm that has defined the category since around 2012. The bottom nav, the card-based session listings, the attendee directory, the Community Board. These patterns work, but they look and feel like an event app. Reviewers have noted that the volume of features can make the experience feel overwhelming, and that new users, particularly Android users, sometimes find navigation confusing until they have spent time in it. Image: Whova container app Highbar is a different visual experience. The PWA interface, the conversational agent, the branded start page: they look like a modern product, not a software tool. Attendees who have never used an event app before do not need to learn Highbar. It works the way things they already use work. Image: Highbar's branded event app ## Pricing ### Whova Pricing Whova does not publish prices. You submit your event details, a consultant follows up, and you get a custom quote. Two organizers running similarly sized events may pay different amounts depending on feature scope and negotiation. The structure behind the quote has four layers. The base is a custom per-event fee covering full platform access. On top of that, Whova charges 3.0% + $0.99 on every paid ticket. Beyond that, certain features trigger add-on costs: document uploads beyond the base limit run up to $2,000 extra, based on organizer reports. And organizers running multiple events can access a promotional package by committing to several events upfront. The core issue with Whova's model is the same issue with most event app pricing. You pay a fixed fee for the event regardless of how many attendees actually open the app. If your attendance comes in lower than expected, or your attendees do not engage, you have already paid. Image: Whova's pricing page ## Takeaways Whova is a serious platform with a real track record. If you run large academic conferences or association events, need robust exhibitor tools, and want a vendor with over a decade of experience in the space, it is a reasonable choice. The networking features are genuinely good. The nine years of industry awards are not marketing noise. But here is what it comes down to. Whova's networking model surfaces people. Highbar's networking agent connects them. Whova gives attendees a well-organized set of tabs to navigate. Highbar gives them an AI agent that answers their questions directly. Whova requires a sales call to get started and a contract before you go live. Highbar goes from signup to published in under an hour. One was built for the way events worked in 2015. The other was built for the way they work now. You do not need a demo to find out if Highbar is right for you, and you do not need a quote to find out what it costs. Build your app for free, launch it, and pay only if your attendees actually engage. # About Us: Mission and Team URL: https://www.highbar.ai/why-highbar Our mission: We're building the platform that lets anyone run a world-class event themselves We're the small but mighty team behind Highbar, an AI-first event technology platform built for modern events. Our mission is to unlock the full potential of your events with powerful, private AI applications. Highbar represents our vision for the future a platform that empowers planners, boosts ROI for sponsors, and creates an exceptional attendee experience. With events more essential than ever, we're here to elevate your journey. As longtime event tech innovators, we previously founded Attendify, the simplest way to build a mobile event app. Attendify was a pivotal chapter in our story, but our passion for event technology has only grown. Founded in 2025, Highbar is just beginning its journey, and we couldn't be more excited to share it with you. If you'd like to collaborate, reach out to us at hello@highbar.ai. That's it for now onward! 🚀 ## History: Built by Attendify ### Where Highbar comes from: Built by the team behind Attendify. 20,000 events. 10 million attendees. One founding belief: running an event should be simple. Michael created Attendify in 2011 and spent a decade proving DIY event tech could work at scale, for names like Google and Harvard. Highbar is what comes next. ## Values ### Product led Our product is a reflection of who we are, so we pour everything into making it exceptional. ### Customer obsessed We're driven to create technology that makes our customers shine and their events unforgettable. ### Transparent We believe transparency is the foundation of a lasting, sustainable business. ## Team: Meet the team - Michael Balyasny, Founder and CEO - Serhii Storozhev, Software Engineer - Anastasiia Vyshniakova, Lead Generation Strategist - Dima Palamarchuk, Software Engineer - Natalia Donchenko, Product Designer - Anastasiia Shyrokykh, Brand Designer # Built by Attendify URL: https://www.highbar.ai/built-by-attendify We've done this before, at scale. Michael built Attendify into the DIY event app platform for a decade, 20,000 events and 10 million attendees before it was acquired. Highbar starts from everything that taught us. - 2011: Attendify founded by Michael - 20,000: events powered - 10M: attendees reached Michael created Attendify in 2011, long before "self-serve" was a category. The idea was almost heretical at the time that an organizer could build and run their own event app, without a development team, a services contract, or a six-week timeline. Over the next decade it powered **more than 20,000 events** for **10 million attendees** for teams at Google, Harvard, and hundreds of companies who just wanted their event to work. It proved, at real scale, that DIY event technology wasn't a compromise. It was better. Then the world moved on. Attendees started expecting consumer-grade design. Setup needed to be faster. The tools finally caught up with the ambition. **So we built Highbar**: the same founding belief, rebuilt for how events work now. ## Trusted at scale: The events that ran on Attendify weren't small. PepsiCo, Google, Udemy, NBA, Stanford University, Panasonic, Lufthansa, PayPal, P&G, TED, Coca-Cola, Shopify, Barnes & Noble, Uber, United Nations Foundation, A+E Networks, Metro, Princeton University, Airbnb, AstraZeneca, Coursera, Shutterstock, Steelcase, Swarovski ## The industry weighed in: People who knew Attendify already know what's coming. > “Sign me up! Attendify was outstanding, so I'm sure **Highbar.ai** will be amazing.” > > Joe Wunderlick, Marketing Leader, via LinkedIn > “It's exciting to see how AI can revolutionize the event tech industry by enhancing attendee engagement and providing seamless, personalized experiences.” > > Aditi Raghav, VP of Marketing at Lynkread, via LinkedIn > “All the best in this new journey, **Michael**. With your knowledge of this space and all the learnings from Attendify, this is destined to be very successful.” > > Vasile Tofan, Prime Minister of Moldova, via LinkedIn > “Congrats Michael, with your eye for product I bet this will be a game changer.” > > Pedro Renaud Anderson, Strategic Advisor @ Hacken, via LinkedIn > “I still miss Attendify! Would love to learn more!” > > Niesa Silzer, President @ Details | Event Planning Expert, via LinkedIn > “Congrats Michael! Your vision is always on the cutting edge!” > > Alec Shapiro, Operations Leader @ NVIDIA, via LinkedIn # About Highbar URL: https://www.highbar.ai/about We're building the event tech modern teams deserve. Simple, fast, beautiful, and intelligent. Hey there 👋 We're the team behind Highbar, event app software built for organizers who move fast. Our founder, Michael, created Attendify in 2011, one of the industry's first DIY event apps. Over the next decade, Attendify powered more than 20,000 events and served 10 million attendees. It proved that event tech could be easy, impactful, and fast. But the world moved on. AI made smarter experiences possible. Organizers needed even faster setup. Attendees expected consumer-grade design. So we built Highbar: the event app that launches in under a day, with AI that answers questions, recommends sessions, and connects the right people, automatically. We're building tools that help planners run smoother events, deliver more value to sponsors, and create engaging experiences for attendees. Founded in 2025, we're excited to build Highbar with the community that inspired us. If you'd like to collaborate, reach out anytime at [hello@highbar.ai](mailto:hello@highbar.ai?subject=Let's%20collaborate%3F). Onward 🚀 ## Values ### Product Led Our AI handles repetitive questions so organizers don't have to. Our builder launches apps in under a day, not weeks. Every decision optimizes for speed and delight. ### Customer Obsessed We talk to customers every week. Our roadmap comes from real pain points, not feature parity checklists. If it doesn't help organizers or attendees, we don't build it. ### Transparent No sales calls required. No surprise fees. No complex onboarding. We believe good software should be easy to try, easy to use, and easy to understand. ## Meet the team - Michael Balyasny, Founder - Serhii Storozhev, Software Engineer - Kateryna Polyshchuk, Frontend Developer - Natalia Donchenko, Product Designer - Anastasiia Shyrokykh, Brand Designer # Product Roadmap URL: https://www.highbar.ai/roadmap Making great events something you can run yourself. ## Built in the open: Explore Highbar's product roadmap This is what we're building, grouped by how soon it lands. Priorities shift as we learn from real events, so treat this as direction, not a fixed date. ## Recently shipped: Recent Highbar product updates The roadmap above is where we're headed. Here's what's already shipped. ### Event app gamification, without the workarounds Gamification is now built into every Highbar event app. QR scavenger hunts, rewards for posting or exchanging contacts, bonus games, and a leaderboard you can make public or keep private. ### Introducing the Embeddable Chatbot: your event website, minus the FAQ page The embeddable chatbot is live in BETA. Paste one snippet and get a chatbot that already knows your schedule, speakers, and sponsors, plus private content only it can see. Here's why the hard part was never the bot, it was keeping a fourth surface in sync. ### Speakers and sponsors can now fill out their own profiles The least glamorous part of building an event app just got easier. Speakers and sponsors can now fill out their own profiles, with your approval. # Changelog URL: https://www.highbar.ai/changelog Everything we ship, as we ship it. ## Introducing the AI Start Page Released: 2026-01-16 Attendees love the AI Concierge, but it's not always the right default home screen. The new Start Page gives you full control over what attendees see first: welcome messages, branded banners, AI-powered event summaries, topic highlights, featured sponsors, and daily rundowns. Drag, drop, reorder, and preview everything in real time. No training, no back-and-forth. Just build and publish. Full post: https://www.highbar.ai/blog/introducing-an-ai-powered-event-app-start-page-like-no-other ## Live Preview: What You See Is What They Get Released: 2025-12-09 Building an event app has always meant a frustrating loop: publish, check your phone, find issues, fix, republish. Live Preview eliminates that entirely. See exactly what your attendees will see as you build,and interact with it, including testing your AI concierge in real time. No guesswork, no surprises on launch day. Full post: https://www.highbar.ai/blog/live-preview-is-here-build-your-event-app-with-total-confidence ## Networking Agent: Get the 'Why' Behind Each Recommendation Released: 2025-10-08 Most networking tools fall flat because they leave you asking why? Knowing you're "72% similar" to another attendee doesn't help much. Highbar powers personalized networking recommendations based on your attendees' specific goals, and tells them why they matched. That makes it easier to break the ice and build meaningful connections at your event. ## Personal Schedules: Know What's Next Released: 2025-05-09 Attendees can instantly see what they’re registered for, with personalized schedules powered by the AI co-pilot. No digging in the app or guesswork required, attendees can just ask "what's next" and get a response with their personal agenda. ## Private Messaging: For Conversations That Matter Released: 2025-05-01 Attendees can connect 1:1 with ease. Our private messaging system is the foundation for smarter networking tools coming soon. ## AI Toolkit: Get More from AI in One Tap Released: 2024-11-25 Simple, one-click prompts help attendees get started fast. Customize your toolkit to highlight key topics, sessions, and networking goals. All powered by Highbar’s AI co-pilot. ## AI Co-Pilot: Smarter Answers, Faster Released: 2024-11-20 Our AI Co-Pilot gives attendees instant answers, grounded in your event’s real content. It’s built to avoid hallucinations and deeply integrates with your event guide for accurate, fast, and helpful responses every time. ## Event Guide: With Brains & Beauty Released: 2024-11-19 Multi-track schedules. Speaker filters. Sponsor profiles. Our event guide handles real-world complexity and ties seamlessly into the co-pilot to deliver a smarter attendee experience. All beautifully designed and easy to use. # Highbar Blog: AI Event Tech, Product News & Research URL: https://www.highbar.ai/blog The experience engine A blog dedicated to event pros crafting unforgettable event experiences. - 2026-08-26: [Event app gamification, without the workarounds](https://www.highbar.ai/blog/event-app-gamification-without-the-workarounds) - 2026-08-25: [Introducing the Embeddable Chatbot: your event website, minus the FAQ page](https://www.highbar.ai/blog/introducing-the-embeddable-chatbot-your-event-website-minus-the-faq-page) - 2026-07-14: [Speakers and sponsors can now fill out their own profiles](https://www.highbar.ai/blog/speakers-and-sponsors-can-now-fill-out-their-own-profiles) - 2026-07-02: [Social, Built In: Activity Stream, Channels, Polls, and Stories Come to Highbar](https://www.highbar.ai/blog/social-built-in-activity-stream-channels-polls-and-stories-come-to-highbar) - 2026-06-17: [Drag, Drop, Done. Session Summaries in 2 Minutes.](https://www.highbar.ai/blog/drag-drop-done-session-summaries-in-2-minutes) - 2026-06-10: [I Built an Entire Event App in 3 Minutes with Magic Import](https://www.highbar.ai/blog/i-built-an-entire-event-app-in-3-minutes-with-magic-import) - 2026-06-03: [Introducing Lead Retrieval: badge scanning without the badge scanner](https://www.highbar.ai/blog/introducing-lead-retrieval-badge-scanning-without-the-badge-scanner) - 2026-05-20: [Introducing AI Curation: The Passive AI Future of Event Apps](https://www.highbar.ai/blog/introducing-ai-curation-the-passive-ai-future-of-event-apps) - 2026-04-24: [Interactive Maps Are Live on Highbar](https://www.highbar.ai/blog/interactive-maps-are-live-on-highbar) - 2026-04-08: [Outcome-Based Pricing for Event Apps: Pay Only When Attendees Engage](https://www.highbar.ai/blog/outcome-based-pricing-for-event-apps-pay-only-when-attendees-engage) - 2026-04-02: [Highbar + Luma: Our First Integration](https://www.highbar.ai/blog/highbar-luma-event-app-integration) - 2026-03-26: [Highbar Demoing at BoldPush AI for Events Demo Day](https://www.highbar.ai/blog/highbar-demoing-at-boldpush-ai-for-events-demo-day) - 2026-03-26: [Research: Where AI actually works in events right now and where it doesn't (yet)](https://www.highbar.ai/blog/where-ai-actually-works-in-events-right-now-and-where-it-doesnt) - 2026-03-20: [Highbar Analytics Dashboards Are Live](https://www.highbar.ai/blog/highbar-analytics-dashboards-are-live) - 2026-03-10: [Why We Don't See More Innovation in Event Tech](https://www.highbar.ai/blog/why-we-dont-see-more-innovation-in-event-tech) - 2026-02-10: [Sponsored Posts Are Live: In-App Ads That Drive Real Activations](https://www.highbar.ai/blog/sponsored-posts-are-live-in-app-ads-that-drive-real-activations) - 2026-01-27: [Trade Show Executive: Event Apps Should Feel as Easy as Texting](https://www.highbar.ai/blog/trade-show-executive-event-apps-should-feel-as-easy-as-texting) - 2026-01-16: [Introducing an AI-Powered Event App Start Page Like No Other](https://www.highbar.ai/blog/introducing-an-ai-powered-event-app-start-page-like-no-other) - 2025-12-12: [Live Preview is Here: Build Your Event App with Total Confidence](https://www.highbar.ai/blog/live-preview-is-here-build-your-event-app-with-total-confidence) - 2025-11-25: [Beyond the Demo: How KonnectHouse Scaled App Engagement by 4.5x](https://www.highbar.ai/blog/beyond-the-demo-how-konnecthouse-scaled-app-engagement-by-4-5x) - 2025-10-30: [Highbar @ IMEX America 2025: Everything we Launched & Learned](https://www.highbar.ai/blog/highbar-imex-america-2025-everything-we-launched-learned) - 2025-10-10: [A 2-Minute Look at Highbar in Action 🎥](https://www.highbar.ai/blog/a-2-minute-look-at-highbar-in-action) - 2025-09-29: [Smart Glasses at Events? META’s Form Factor Bet](https://www.highbar.ai/blog/smart-glasses-at-events-metas-form-factor-bet) - 2025-09-12: [AI + Events: Predictions from a Planner & Founder](https://www.highbar.ai/blog/ai-events-predictions-from-a-planner-founder) - 2025-09-06: [Event Tech’s Next Wave: Will AI Break the Pattern?](https://www.highbar.ai/blog/event-tech-wave-will-ai-break-the-pattern) - 2025-09-03: [AI Scheduling at INBOUND: A Glimpse Into the Future of Events](https://www.highbar.ai/blog/ai-scheduling-at-inbound-a-glimpse-into-the-future-of-events) - 2025-06-07: [Reimagining the Event App: Highbar Demo at Event Tech World](https://www.highbar.ai/blog/highbar-demo-at-event-tech-world) - 2025-05-02: [Inside Highbar’s AI Co-Pilot Event App Launch!](https://www.highbar.ai/blog/inside-highbars-ai-co-pilot-event-app-launch) - 2025-04-08: [Why Build an Event App in 2025?](https://www.highbar.ai/blog/why-build-an-event-app-in-2025) - 2025-03-28: [Reflections from Skift’s AI & the Future of Events Summit](https://www.highbar.ai/blog/reflections-from-skifts-ai-the-future-of-events-summit) - 2024-11-19: [Announcing Highbar's Private Beta: The First Step Toward AI-First Event Tech](https://www.highbar.ai/blog/announcing-highbars-private-beta-the-first-step-toward-ai-first-event-tech) # Event app gamification, without the workarounds URL: https://www.highbar.ai/blog/event-app-gamification-without-the-workarounds Published: 2026-08-26 Gamification is just one of those features. Love it or hate it, it's part of event app lore. It's easy to see the appeal: there's always anxiety about app engagement, and there really are some cool use cases that drive traffic to booths. The problem is how hard it is to find great examples that are truly integrated into the app experience. Examples. that give event planners the freedom to design an experience that's fun, easy, and memorable. Recently a few customers mentioned the lengths they go to to integrate gamification features through 3rd parties via webviews and various other workarounds. A separate tool, loaded inside the app, with its own login and its own dashboard. It works until it doesn't, and onsite is exactly where it doesn't. Honestly, we weren't planning on building gamification right now. It's not a feature that screams innovation, but when done right, it can really move the needle. So we decided to go for it. All the building blocks were already there. Image: A beautiful leaderboard with game rules and prizes that you control. ## What we launched - A simple, single-screen setup process that's fully integrated into the Highbar.ai app. - Configure a QR-based scavenger hunt game to scan sponsors, exhibitors, or sessions. - Add rewards for actions like posting to the activity stream or exchanging contacts. - Attendees can even earn points for getting scanned as a lead. - Design bonus games that reward combinations of different actions (e.g. visit 5 sponsors and share 2 photos). - Show a customizable leaderboard (top 3, 5, 10) or keep the results private. Image: Create rewards for exchanging contacts, scanning sponsors, visiting booths or sessions. Almost any action can be included in your game. You can even configure QR code designs and insert sponsor logos. Little touches that make it seamless and fun. Because it's part of the app rather than bolted onto it, there's no second login to explain to attendees, and no separate dashboard to reconcile against your registration data after the event. It's also included in our pricing. No add-on, no upsell. Flip a switch and it's on. Image: Creating a custom game experience is as easy as flipping a few switches. The live app preview shows you exactly what you'll get. ## Simplicity first I won't do a whole spiel here about some of the deeper data opportunities connected to gamification, but they're certainly there. The key is simplicity. Without it, there's no engagement, no data, and it all feels like a gimmick. Image: Create custom bonuses that combine different actions and incentives. Make it fun with emoji and custom rules. # Introducing the Embeddable Chatbot: your event website, minus the FAQ page URL: https://www.highbar.ai/blog/introducing-the-embeddable-chatbot-your-event-website-minus-the-faq-page Published: 2026-08-25 Recently Julius Solaris of [BoldPush](https://boldpush.com/) posted about the new [Dreamforce site](https://www.linkedin.com/posts/juliussolaris_dreamforce-just-did-something-most-events-activity-7487510902091460608-GELm?utm_source=share&utm_medium=member_desktop&rcm=ACoAAABKaA0B5Izqowqc6RE9LIzCnOACWi50-gU). It's stripped down, and the chatbot is more prominent than I've seen on any other event website. Not tucked in a corner. Close to the center of the page. That's a real signal. Salesforce has the budget to build whatever they want, and what they chose to build was less website and more conversation. The logic is almost too obvious to argue with. Events are complex. Attendees have questions, and those questions are specific: is my session recorded, what's the dress code, which hotel is closest to the keynote hall, is my manager going to approve this. Nobody reads the FAQ page. Nobody navigates a nine-item nav bar to find the answer. We're all distracted, on our phones, halfway through something else. So a chatbot on the event website makes sense. Everyone will have one within two years. The question worth asking is why so many of them are bad. ## Two ways event chatbots fail **The scripted bot.** This is the older approach: a decision tree with a chat interface painted on it. It handles the questions someone anticipated and falls over on everything else. Ask it something slightly off-script and you get the "I didn't catch that, try one of these options" loop, which is worse than no chatbot at all because it burned the attendee's goodwill on the way to failing. **The LLM pointed at a content dump.** This is the newer approach and it's more interesting, because the language model is genuinely good. It'll answer almost anything fluently. The problem is what it's reading. Somebody exported the schedule to a PDF in March, dropped it in a vector store, and moved on. Then the venue changed a room, two speakers dropped, the Thursday workshop moved to Friday, and the website got updated but the chatbot's copy of reality did not. Now you have a bot that answers confidently and wrongly. It tells an attendee to go to the wrong room, in a friendly tone, with total conviction. The scripted bot's failure mode is annoying. This one is expensive. Both of these look like chatbot problems. Neither one is. They're data problems wearing a chatbot costume. ## The surface count problem Here's the thing organizers already know... every new surface you add is another thing to maintain. You have a registration flow. You have an event website. You have a mobile app. Each one needs the schedule, the speaker bios, the sponsor list, the venue details, the policies. In most stacks, those are three different systems from two or three different vendors, and keeping them in sync is somebody's actual job. Usually somebody who has four other jobs. Adding a chatbot means adding a fourth copy of the truth. And unlike the website, where a stale room number is at least visible to whoever looks at the page, the chatbot's staleness is invisible until an attendee is standing in the wrong hallway. This is why "just add a chatbot" is harder than it sounds, and why the good ones are rare. The interface is the easy part now. Any competent team can ship a chat widget in a week. What's hard is making sure the thing behind the widget knows what's actually true, today, without anyone having to remember to tell it. ## What we built We released the Highbar embeddable chatbot in BETA this week. The short version: it reads the same content as everything else. Our registration, event websites, and event app all run on one shared data model. The chatbot is a fourth surface on that same model, not a fourth copy of it. When you move a session, you move it once. The website updates, the app updates, and the chatbot knows. There's no sync step because there's nothing to sync. That's the whole architectural argument, and it sounds boring until you've been the person reconciling four systems at 11pm the night before doors open. Practically, here's what setup looks like: **Turn it on and install it.** Flip a switch, copy the snippet, paste it into your site. It works on whatever you're already running, so you don't need to move your website to us to use it. **It already knows your event.** Schedule, speakers, sponsors, FAQs, venue, policies. Whatever's in the CMS is what it answers from. **Add private content.** Some things belong in the chatbot but not on a page: internal policy detail, sponsor-specific instructions, the answers to questions you get by email forty times a week. You can give the chatbot content that lives nowhere else. **Turn on agents.** More on this below. **Turn on registration promos.** The chatbot sits on the highest-intent surface you own. Somebody asking detailed questions about the agenda is somebody deciding whether to come. The bot can move that conversation toward registration instead of just answering and letting them go. ## Agents are where this gets interesting Once the chatbot is reading live event data, it can do more than answer questions. It can do work. The first agent we shipped is "Convince my Boss." An attendee asks for help justifying the trip, and the agent drafts a pitch to their manager: what's on the agenda that's relevant to them specifically, which sessions map to what their team is working on, what the cost looks like against the outcome. Every organizer has some version of this as a static PDF on their website. Almost nobody uses it, because it's generic. The agent version isn't, because it's reading the actual agenda and the actual conversation the attendee just had. That's the pattern I think holds for most of what comes next. The chatbot isn't the product. It's a surface where agents can reach live event data and do something useful with it. Registration justification is one. There are a lot more. ## What's still rough It's a BETA and it behaves like one. We're working on tone control, on letting you set how deep answers should go, and on a few customization gaps we already know about. If there's something you need that we don't do, tell me. That's most of what I'm hoping to get out of this release. The BETA is free, including if you're not a Highbar customer. The CMS is free to use too, so you can put your event content in, embed the chatbot, and keep the rest of your stack exactly where it is. # Speakers and sponsors can now fill out their own profiles URL: https://www.highbar.ai/blog/speakers-and-sponsors-can-now-fill-out-their-own-profiles Published: 2026-07-14 Nobody signed up to hand-enter 99 speaker bios. It's the least glamorous part of building an event app, and it eats hours you just don't have. Today we're fixing it for Highbar.ai customers. ## The problem with manual profiles Every conference hits the same bottleneck. You have a list of speakers and sponsors. Each one needs a headshot, a bio, a title, a company, social links, session details. Multiply that by 100 people and you're doing data entry instead of running your event. Even 10 can be a heavy lift with endless back and forth communication over minute details. And the details are never right for long. A bio goes stale. A logo comes in low-res. A title changed last week and nobody told you. You become the single point of failure for content only the speaker or sponsor actually has. _Simple, Bulk Invites for Speakers and Sponsors: Send Out 100s of Requests in a single blast. Follow-up with reminders_ ## The fix: self-service profiles you still control (or not) Now speakers and sponsors fill out their own profiles. You send a link. They do the work. You review every change before it goes live. That last part is really key. Self-service usually means giving up control, but not in this case. Nothing publishes until you approve it, on a field-by-field basis. If you decide that you want to give your speakers or sponsors control and auto-approve their edits, you can do that as well and save yourself even more time. _Track every change at the field level. See the current and previous version of each field._ ## What's included → Send speakers or sponsors a link to edit their own profiles. → Bulk invites, reminders, or individual magic links. → Get an email notification whenever changes are submitted. → Approve or reject updates field by field, all tracked. Speakers and sponsors get an editing page built for them. You get a review queue built for you. ## See it in two minutes ## Also new in June and July It's been an exceptionally busy time, and we're moving quickly to build simple, powerful, beautiful event technology. - [Lead retrieval](https://www.highbar.ai/blog/introducing-lead-retrieval-badge-scanning-without-the-badge-scanner) built right into your event app. - [Social activity streams](https://www.highbar.ai/blog/social-built-in-activity-stream-channels-polls-and-stories-come-to-highbar) with photos, messages, stories, and polls. - [AI session summaries](https://www.highbar.ai/blog/drag-drop-done-session-summaries-in-2-minutes) from a simple audio recording. - [Magic import](https://www.highbar.ai/blog/i-built-an-entire-event-app-in-3-minutes-with-magic-import) to build an app from any XLSX file. - Public or private channels for small group interactions. - A sandbox account with a demo app ready the moment you sign up. - Schedule any content or feature to publish or hide automatically. Really proud of the team, and what we're building. ❤️ # Social, Built In: Activity Stream, Channels, Polls, and Stories Come to Highbar URL: https://www.highbar.ai/blog/social-built-in-activity-stream-channels-polls-and-stories-come-to-highbar Published: 2026-07-02 Back in 2014, my team at Attendify launched the first social activity stream in an event app. A private social network that lived inside your event: photos, posts, likes, comments, the whole thing. It was by far the most important feature we ever built. To understand why, you have to remember what event apps looked like at the time. They were all the same: a grid of icons built to replace a printed guide. Agenda. Speakers. Map. Sponsors. Tap an icon, read a page, tap back. The app was a digital pamphlet, and everyone's pamphlet looked identical. Adding a private social network broke that mold, and it helped us stand out in a big way. Suddenly an event app wasn't a reference document. It was a place where something was happening. Attendees posted. They commented. They saw each other. ## It's 2026. The icon grid is still here. You would think that in twelve years the category would have moved on. Some things have changed, sure. The design got cleaner. The features got deeper. But open most event apps today and the "icon grid" app is alive and well. The pamphlet survived. And here's the strange part: the opportunity to build something social, customizable, easy to use, and just plain different is bigger now than it was in 2014, not smaller. People arrive at events already fluent in feeds, stories, reactions, and channels. They expect to share. They expect to be part of something. If your event app is a grid of icons, you're missing out. ## Every post is an intent signal Think about what actually happens at an event. Thousands of people, in one place, at one time, all with something to say. A great session sparks a hallway conversation. A keynote lands a line worth quoting. Someone meets the exact person they came to meet. A sponsor demo actually blows people away. Every one of those moments is a data point. An intent signal. A post, a like, a comment, a poll response, a story tells you what's resonating, who's engaged, and what's working. The more ways we give attendees to engage, the more we can customize their experience and learn from it. In a grid-of-icons app, none of that exists. The moment happens and then it's gone, unrecorded and unmeasured, because the app was built to display an agenda, not to hold a conversation. That's why I'm so excited about what we're launching today. ## A suite of simple, self-managed social tools These are built right into a fully featured Highbar event app. No bolt-ons, no separate product. ### 💬 Activity Stream Photos, messages, likes, comments, and replies. A real feed that attendees actually want to open, not a static wall. This is the heart of the release: a living, scrolling record of the event as it happens, built by the people who are there. ### 📢 Channels Spin up an unlimited number of channels to organize conversations however your event is structured. By track. By topic. By session. By sponsor. By interest group. Instead of one undifferentiated firehose, attendees get spaces that are relevant to them, and organizers get a way to keep the right conversations together. ### 📊 Social Polling You and your attendees can post polls right on the stream. There's nothing like asking a question to drive the conversation. Take the temperature of a session, settle a debate, or just turn a passive audience into an active one, in the same place they're already scrolling. ### 🎥 Stories Ephemeral photo and video stories with custom expiration times. It's the format everyone already knows, brought into the event: quick, in the moment, here for the moment and gone when it's over. The energy of the event, captured by the people living it. ### 🛠️ Endless Tooling Organizers stay in full control. Content moderation to keep the stream safe and on-brand. Analytics to turn all those signals into something you can actually read. And tools to post from your official event account, so you can seed content, prompt conversation, and get the flywheel spinning before attendees pick it up. ## And now, the pricing Here's where a typical event tech company tells you this is a premium add-on. We'll be upselling it for bags of cash 💰💰💰. All you need to do is fill out an extensive form on our website, and a salesperson will take two or three hours of your life on a series of discovery calls and scripted demos before quoting you for a feature you already know you want. Or. We could just include it. Like every other Highbar feature. Simple, predictable pricing, where you pay only when it works and drives real outcomes for your event. Oh, and it's 100% DIY, so you can set up and launch your event app today. No sales gate, no waiting. That seems like a better idea. Welcome to the activity stream, again. This time, it's for everyone. # Drag, Drop, Done. Session Summaries in 2 Minutes. URL: https://www.highbar.ai/blog/drag-drop-done-session-summaries-in-2-minutes Published: 2026-06-17 Our new Session Summarization feature is live for every Highbar customer, starting today. Drag and drop an audio file. Two minutes later, the whole session is summarized, and it's already live inside your event app. That's the entire workflow. No exports. No vendors. No waiting. For the past two weeks I've been showing this off in demos. The reaction is always the same. A small pause, then a grin. A workflow that used to be hard, or flat out impossible, is now a snap. Today it's live for all of our customers. ## What you get from one audio file Hand us a recording. In about two minutes, you get: - A full session summary - Key takeaways - Topic tags - A chapter-by-chapter map - Quotable moments - Every stat and number cited - People, companies, and concepts mentioned - A downloadable transcript The chapter map is the one people linger on. It breaks a 45-minute talk into the moments that mattered, so you can jump straight to the part you care about. Quotable moments pulls the lines worth sharing. The transcript is yours to download and keep. ## Edit anything before you publish You're not stuck with whatever the AI produces. Edit any of it. Fix a typo, reword a takeaway, show or hide whole sections, then publish. You decide what attendees see. ## Then it gets interesting All of that context feeds your event chatbot. Instantly. \[SCREENSHOT: the in-app chatbot answering a question about a session] Attendees can ask anything about the session and get an answer on the spot. What did the speaker say about pricing? Who did they mention? What was that retention stat? The answer's there in seconds. Missed a session? Ask about it. Sat through one and forgot the details? Ask again. Every talk becomes something you can search and talk to, instead of a recording nobody opens. ## You don't need a production setup Here's the part that surprises people. You don't need an AV vendor for any of this. Put a phone near the speaker and tap record. That's enough. Most session content disappears the moment the room empties, because capturing and processing it used to be slow and expensive. Breakouts, workshops, side rooms, all of it lost. Now a phone and two minutes brings it back. ## Why this matters Sessions are the heart of an event. They're also the most wasted asset in it. The knowledge sits in the room for an hour, then evaporates. Session Summarization keeps it. The takeaways, the quotes, the numbers, the full transcript. It stays in your event app, searchable, ready for anyone who wants it. That's what simple, powerful event tech looks like now. The hard thing becomes a snap, and the value that used to leak away stays with you. ## One more thing It's free. Included with every event app. No add-on. No upsell. No per-session fee. We want this running at every event, so we're not putting a meter on it. It's live in your Highbar.ai event app right now. # I Built an Entire Event App in 3 Minutes with Magic Import URL: https://www.highbar.ai/blog/i-built-an-entire-event-app-in-3-minutes-with-magic-import Published: 2026-06-10 I sat down to record a quick demo of our newest feature, Magic Import. The plan was modest: show how Highbar ingests a content spreadsheet. Thirty seconds of screen recording, maybe a minute. Less than three minutes later, I had a complete event app. Schedule, speakers, sponsors, FAQs, a working AI concierge, a customizable home screen. The only thing missing was the attendee list. That wasn't the plan. But it turned out to be a much better demo of what Magic Import actually means. ## What Magic Import does Magic Import takes any CSV or XLSX file and turns it into an event app. That sentence sounds simple, so let me be specific about the word "any." For the demo, I deliberately picked a messy file. One spreadsheet containing 100 sessions, plus speakers, sponsors, and FAQs, all mixed together. The columns weren't named according to any template. Time zones and date formats weren't carefully . It was, in other words, a file that looks like the files event organizers actually have: exported from a registration system here, copied from a Google Sheet there, edited by three people over six months. Magic Import made sense of all of it. It figured out which rows were sessions and which were speakers. It parsed every date and time format it encountered. And, most importantly, it understood the relationships in the data: which speakers belong to which sessions, which sponsors go where. When the import finished, every session was already linked to its speakers. No manual matching, no dropdown mapping, no second pass. You stay in control the whole time. Before anything lands in your app, you can preview every section, speakers, sponsors, sessions, FAQs, and skip anything you don't want. It's a review step, not a mapping wizard. There's a difference: a mapping wizard asks you to do the work, while a review step asks you to approve work that's already done. _Magic Import shows you a summary of your content before you import._ ## Why "no templates" is the whole point Every event platform says importing is easy. What they mean is: importing is easy once you've downloaded our template, renamed your columns to match it, split your one spreadsheet into four separate files, reformatted your dates, and fixed the errors from the first three upload attempts. The template is a confession. It says: our software can't understand your data, so please convert your data into something our software understands. That made sense in 2015. It doesn't anymore. With Magic Import, the model adapts to your file instead of your file adapting to the model. Convoluted column names, merged content types, mixed date formats, whatever you've got. Just dump it in. _Edit, skip or import. You have control of every row of your import before it hits your event app._ ## The part I didn't plan to demo Here's where the demo went off script in the best way. While the import was processing, I added an app icon, a logo, and a cover image. By the time I finished, so was the import. So I kept going. I opened the AI concierge and asked it a question about the event. It answered immediately, and correctly. It knew the speakers, the schedule, the venue, the start time. It could answer questions about any individual session. Nobody trained it. Nobody wrote a knowledge base. The moment the content existed in the app, the AI knew it. That's not a separate feature that happened to work. It's how Highbar is built: the content layer and the AI layer are the same layer. When you import your event, you're not just populating a schedule grid. You're giving every AI feature in the app, the concierge, the AI summaries on the home screen, the personalized recommendations, everything it needs to do its job. Then I previewed the app live in the browser: the schedule with all its speaker relationships intact, sortable content, speaker profiles, a home screen with AI summaries and an activity stream snapshot. At that point the app was ready to launch. Upload the attendee list and go live. Total elapsed time: about three minutes. One take, no editing, and as anyone who watches the video will notice, no audio engineering either. ## Three minutes is not a gimmick I want to address the obvious objection: real events are complex, and complexity can't possibly be handled in three minutes. Here's the thing. The three minutes weren't fast because the event was simple. The file had 100 sessions and a full roster of speakers, sponsors, and FAQs. The three minutes were fast because the tedious middle of event app setup, the reformatting, the copy-pasting, the column mapping, the data entry, is exactly the kind of work AI should erase. None of that work was ever the valuable part. It was friction that event tech vendors turned into onboarding timelines, implementation fees, and consultant hours. Highbar handles serious event complexity, and we're covering more ground every day. We just don't make you feel it. The time you don't spend wrestling with imports is time you can spend on the work that actually matters: designing the attendee experience and proving the outcomes to your sponsors and stakeholders. ## Try it on your worst file Magic Import is live now, and you can use it yourself at [Highbar.ai](https://highbar.ai), free. Create an event, drop in your file, and see what happens. And here's an open invitation: if you have a truly convoluted file, the kind exported from a legacy system with merged cells and mystery columns, and Magic Import struggles with it, send it our way. Every difficult file makes the model smarter. The more chaotic your content, the more we want to see it. The era of templates is over. Bring your spreadsheet exactly as it is. # Introducing Lead Retrieval: badge scanning without the badge scanner URL: https://www.highbar.ai/blog/introducing-lead-retrieval-badge-scanning-without-the-badge-scanner Published: 2026-06-03 Today we're launching [Lead Retrieval](https://www.highbar.ai/products/lead-retrieval). Sponsors and exhibitors capture leads inside the same event app attendees already use. No hardware, no separate app, and no per-scanner fees for scanners that never scanned. You activate it free and pay $20 per scanner, only after the 3rd successful scan. That's the whole pitch. Here's what it actually does, and why we built it this specific way... ### Lead scanning that lives in the app. Lead retrieval is how exhibitors capture leads at a booth. Someone walks up, you scan their badge, you walk away with their contact info and some context. It's one of the few event features sponsors reliably pay for, because it ties straight to the only question they ask: did this booth produce pipeline? In Highbar, there is no separate tool to deploy, learn, or support. Lead retrieval lives inside the event app exhibitors are already signed into, the same one attendees use. There's nothing to download and nothing to log into separately. If an exhibitor can scan a QR code at lunch, they can scan a lead. Three things fall out of that decision. **Provisioning a scanner takes seconds.** Turning an exhibitor into a scanner is as simple as adding a tag to their profile. No separate accounts, no invites to chase, no devices to ship or pick up. No scanner shows up on your invoice unless they actually scanned. **Every scan comes with context.** Because lead retrieval lives where the event lives, a scan isn't just a name and a title. It comes with the lead's full event activity. Your sponsors get real signal about who they captured, not a business card they could have grabbed in the hallway. **You see the floor in real time.** Your dashboard shows every scan across every exhibitor as it happens. You can spot the booths winning the event and the ones struggling early enough to actually help. Export everything for post-event sponsor reports without the week of manual cleanup. ### Pay only for results. Activation is free. There are no contracts and no credit card required to turn it on. You pay $20 per scanner, and only after that scanner's 3rd successful scan. Inactive scanners are always free. We make money only when a sponsor actually puts the tool to work, and you charge your sponsors whatever feels fair on top of that. The pricing is one sentence. It doesn't need a finance team to operate or a negotiation to close. When your sponsors win, we win, everyone wins, and it's easy to predict your maximum exposure (all your exhibitors x $20). Plenty of room to add margin and upsell. You can see all the details on our [pricing page](https://www.highbar.ai/pricing) and get an instant, 100% transparent quote for your event in seconds... ### Why we built it exactly this way. We've shipped lead retrieval before. Ten years ago at Attendify, we launched a version of it. It worked and it made money, just under 10% of our revenue. But it was a healthy add-on when it should have been a foundation, and the reasons why shaped every decision above. We made three mistakes... We made it a **separate app**. Exhibitors had to find, download, and log into a second app, apart from the event app attendees were using. Every download was a point of failure and every login was a support ticket. The feature didn't underperform because it was bad. It underperformed because nobody could get to it. That's why Highbar's version lives in the app you're already promoting. We built a **revenue share model**. It looked clever on a whiteboard. In practice it took far more effort to set up than it was worth, with billing plumbing and payout logic for a line of business that was supposed to be lightweight. The lesson: if your pricing needs its own engineering roadmap, your pricing is wrong. That's why this one is $20 per active scanner and nothing else. We put our best feature where **nobody would see it**. We surfaced social posts and intent signals from the leads exhibitors scanned. Real buying signals, automatically. When it worked it was magic, and because of the separate-app problem, it rarely worked. The best feature we built lived in an app almost nobody opened. That's why every scan in Highbar carries the lead's full activity, right inside the app the exhibitor is already in. Three mistakes, but just one root cause... we treated lead retrieval as a bolt-on instead of building it into the event itself. ### Free attendee-to-attendee contact exchange, included. The same scan infrastructure runs across the whole app, so peer networking comes along for the ride. Any attendee can tap to exchange contacts with any other attendee, no exhibitor status required. More connections made, more reasons to open the app, and more value your attendees remember when it's time to register for next year. ## The principle underneath it. Value doesn't come from having the feature. It comes from removing every reason the feature goes unused, and from pricing it so you only pay when it works. Built in, not bolted on. Pay for results, not for inventory. Put the signal where the human already is. Lead Retrieval is live in Highbar today. Activate it free, no contract, and only pay when it works. # Introducing AI Curation: The Passive AI Future of Event Apps URL: https://www.highbar.ai/blog/introducing-ai-curation-the-passive-ai-future-of-event-apps Published: 2026-05-20 Attendee expectations are changing. They want, and frankly they need, to accomplish more at the events they attend. More connections. More insight. More serendipity. Every incremental opportunity matters, because conferences are expensive, calendars are tight, and ROI is being measured more rigorously than ever. That shift is the reason AI in event apps finally has real momentum. The question isn't whether AI belongs in the experience. The question is what kind of AI actually moves the needle. ## The painful lesson from our chatbot era In late 2024, Highbar shipped the industry's first chatbot event app. It was a moment for us. The product worked. The agent was smart. We were ahead. And then attendees didn't use it. Not in the numbers we expected. A small slice of power users loved it. Everyone else looked at the chat icon, wasn't sure what they could ask, wasn't sure if it was worth the effort to find out, and went back to scrolling the schedule. Same as they've always done. That's the painful learning: AI features that require effort on the attendee's part will only ever serve the small slice of attendees who like to tinker. The geeks geek out. Everyone else gets nothing. If we wanted AI to actually change the attendee experience, we needed a different starting point. ## Passive AI: zero effort, immediate value The shift we made is simple to describe and hard to build. Instead of asking attendees to engage with AI features, we make the AI engage with them. The moment an attendee opens the app, a personalization layer is already in place. Recommendations are waiting. No profile to fill out. No survey to answer. No prompts to write. Just open the app and see who you should meet, which sessions matter for you, and which sponsors are worth your time. We call this AI Curation. As of today, it's live for every Highbar event. ## How it works We previewed this approach a few weeks ago at Julius Solaris' Boldpush AI Demo Day, and the reaction from the room confirmed what our early customers were already telling us. This is the direction the rest of the industry should be heading. Under the hood, AI Curation is a team of agents working in the background. They don't need much to start. A company name and a title is enough. From there, the agents surface: - People worth meeting, with a simple reason why each connection was selected - Sessions that match the attendee's likely interests and goals - Speakers and sponsors that line up with their context Each recommendation comes with a plain-English reason. Not a confidence score. Not a model output. A sentence an attendee can read in two seconds and decide whether to act on. For attendees who want to go deeper, the agents will keep going deeper. Set a specific goal, something only the attendee knows matters to them, and the agents work to find the needle in the haystack that delivers on it. ## What this means for organizers The other half of the painful learning was that organizers don't want another product they have to operationalize. AI features that require setup, configuration, content tuning, or attendee onboarding don't get used at the organizer level either. The team running the event is already underwater. So AI Curation is zero setup on both sides. Zero for attendees. Zero for organizers. You launch your event on Highbar and the agents come along for the ride. That's the bar we set ourselves. A modern event app should be simple, accessible, and deeply personalized, without a heavy lift on either side. ## Where this is going AI Curation is the first piece of a bigger shift. As agents get more capable and as the cost of running them keeps falling, the entire model of event apps changes. The work moves into the background. The experience moves into the foreground. The shiny AI feature era is closing. The passive AI era is starting. We think the events that adopt this shift early will deliver experiences their attendees actually remember, and the ones that stick to chat icons in the corner will keep wondering why their AI investment isn't moving the needle. Take AI Curation for a spin at Highbar.ai, or get in touch if you want to see it on your own event. # Interactive Maps Are Live on Highbar URL: https://www.highbar.ai/blog/interactive-maps-are-live-on-highbar Published: 2026-04-24 Most event apps have a venue map. Some have a pretty good one. A few integrate with a third party that does maps and only maps. The problem isn't whether the map exists. It's that the map almost never talks to the rest of the app. Sessions live in one section. Sponsors live in another. The map sits off in its own corner like a PDF nobody asked for. Attendees end up bouncing between three screens trying to figure out where a session is, who's exhibiting next to it, and what's happening at 3pm in Hall B. Today we're shipping interactive maps on Highbar. They're self-serve, fast, and seamlessly linked to every other part of your event app. ## **What's in it** **→ Multi-layer maps.** Upload as many floor plans as you need. Show the venue at a glance, then drill into a specific hall, room, or expo floor. Zoom is fast and smooth on mobile. **→ Pins that link to anything.** A pin on a booth can link to a sponsor profile, a session happening at that booth, a speaker, a coffee meetup, a sub-event. Whatever lives in your app can live on the map. **→ Two-way navigation.** Tap a pin, jump to the session. Open a session, jump to its spot on the map. Same logic for sponsors, speakers, and meetups. Attendees stop bouncing between sections to piece things together. **→ Live preview as you build.** The CMS shows exactly what attendees will see while you're editing. No publishing, refreshing, and squinting at a phone to check your work. **→ Pin setup in about ten seconds.** Drop a pin where you want it, name it (e.g. "Booth 15A"), pick a color, link it to a sponsor or session. The same flow works in reverse if you'd rather start from the schedule and attach a location to a session. Here's a 2 minute demo going over everything that matters 👇 ## **Why this matters** Maps may seem like a small feature, or one that's easy to take for granted. They're not. For a lot of attendees, the map is the most-used screen of the entire app. It's how they answer the three questions they ask all day: where am I, where am I going next, and what's near me right now. When the map is disconnected from your sessions and sponsors, attendees can't get those answers without context-switching. When it's connected, the app starts feeling like one thing instead of five. That's also where sponsor value comes from. A booth pin that links to the sponsor's profile, their scheduled demos, and the team members on site is worth a lot more than a static dot on a PDF. Sponsors see traffic. Attendees find what they need. Organizers get an actual record of what got engagement. ## **The build experience** Self-serve isn't a marketing word for us, it's the whole point. Most event tech requires a ticket, a services team, and a two-week turnaround to update a floor plan. We think that's broken. On Highbar, you upload an image, drop pins, link content, hit publish. If something changes the morning of the event (a booth swaps, a session moves, a sponsor cancels), you fix it in the CMS and it's live for attendees in seconds. No emails. No tickets. No waiting on a vendor. ## **What's next** Maps are the foundation. We'll keep layering on top of them as organizers tell us what they need. Wayfinding, indoor positioning, sponsor analytics tied to map engagement, custom pin types, exhibitor self-service editing. The architecture is built to absorb that without bolting on more complexity for the people building events. For now, what's shipping is the simple, integrated version. Multi-layer, two-way linked, DIY, and ten seconds per pin. Simple, smart, integrated, DIY. That's what we do at Highbar. ## **Try it** Highbar is free to sign up and free to publish. Build your next event, drop in a few maps, and see how it feels. [Get started at highbar.ai](https://highbar.ai/) # Outcome-Based Pricing for Event Apps: Pay Only When Attendees Engage URL: https://www.highbar.ai/blog/outcome-based-pricing-for-event-apps-pay-only-when-attendees-engage Published: 2026-04-08 Most event app vendors charge you for everything. Platform fees. Per-attendee fees. Feature fees. Add-on fees. Some even charge based on how many files you upload or how many sponsors you list. And most of them require an annual contract, so you're locked in whether the product delivers or not. This pricing model made sense in 2012, when event apps were expensive to build, expensive to maintain, and required weeks of implementation support. The vendor took on real cost before your event started, so they needed to get paid upfront. That world doesn't exist anymore. AI has fundamentally changed what it costs to build, configure, and deliver a great event app. But the pricing hasn't caught up. Most vendors are still charging 2012 prices on 2012 terms for what is now a radically different cost structure. Today, we're changing that. ## **How Highbar pricing works** We use outcome-based pricing. You only pay when your attendees actually engage with your event app. **$5 per engaged attendee.** Not per registered attendee. Not per checked-in attendee. Per attendee who actually used the app in a meaningful way. **Every feature included.** AI concierge, networking agent, session recommendations, sponsor profiles, activity stream, custom branding, white labeling, lead retrieval, engagement analytics. All of it. No tiers, no add-ons, no premium features locked behind a higher plan. **$100 credit included with every app.** That covers your first 20 engaged attendees. It's enough to test Highbar at a team meeting, a small internal event, or any gathering where you want to see the product work before committing to anything larger. **$9,500 hard cap.** No matter how large your event, your cost never exceeds $9,500. A 5,000-person national conference pays the same maximum as a 10,000-person one. No platform fees. No annual contracts. No cancellation fees. You build your event, you run your event, you pay based on what happened. ## **What counts as "engaged"** We set the bar intentionally high. An engaged attendee is someone who took 5 or more meaningful actions inside the app. What doesn't count: logging in, opening the home screen, configuring settings. These are setup actions, not engagement. What does count: asking the AI concierge a question, exploring the schedule, setting up a personal networking agent, bookmarking a session, interacting with the activity stream, engaging with a sponsor profile. These are the actions that indicate an attendee is getting real value from the app. If someone downloads the app, opens it once, and never comes back, you pay nothing for that person. If someone engages deeply and gets a personalized, AI-powered experience that makes their event better, you pay $5. The principle is simple: if your attendees didn't get value, you don't pay. ## **What this looks like at different scales** A 30-person team meeting with 70% engagement: about $25 after the $100 credit. For that, you get a fully branded, AI-powered event app with every feature Highbar offers. A 500-person conference with 70% engagement: about $1,650. Every attendee who engages gets AI-powered session recommendations, networking matches, and a concierge that can answer questions about the event instantly. A 5,000-person national conference with 70% engagement: $9,500, hitting the cap. The same platform, the same features, the same AI, at a fraction of what legacy vendors charge for events this size. Same platform. Same features. Same AI. From a small team offsite to a national conference. The only thing that changes is the price, and it only changes in proportion to the value delivered. ## **Why we did this** Outcome-based pricing is a bet on our own product. Most event app vendors charge upfront because they can't guarantee you'll see results. They get paid whether the app works well or not. Whether attendees love it or ignore it. Whether it drives engagement or collects dust on someone's phone. That misalignment has been baked into event tech for over a decade. The vendor's incentive is to close the deal and deliver the minimum viable product. The organizer's incentive is to deliver an incredible attendee experience. Those two things should be the same incentive, but legacy pricing models pull them apart. We charge after your event, based on actual engagement data, because it's the right thing to do. Highbar averages a 70% deep engagement rate among checked-in attendees. We're confident enough in that number to tie our entire revenue model to it. If we build a great experience and your attendees love it, we do well and earn your business for the next event. If we don't, we don't. That alignment is the whole point. When our success depends on your attendees having a great experience, every product decision we make is oriented toward that outcome. There's no incentive to ship bloated features that check boxes on an RFP but don't get used. There's no incentive to lock you into a contract so you can't leave. There's only the incentive to make the app so good that people actually use it. That's how events work. That's how event tech should work too. ## **Get started** Every Highbar app comes with a $100 credit. Build your event app, try it at your next meeting, and see what engagement looks like. You don't pay anything until your attendees prove the product works. Try the cost calculator and see what your next event would cost at [highbar.ai/pricing](https://www.highbar.ai/pricing). # Highbar + Luma: Our First Integration URL: https://www.highbar.ai/blog/highbar-luma-event-app-integration Published: 2026-04-02 We just shipped our first integration: Highbar + Luma. Now, anyone running events on Luma can add an AI-powered event app in minutes. No configuration. No implementation timeline. Connect and go. ## Why Luma? Because they get it. [Luma](https://lu.ma/) is a truly modern event tech company. Six people. Three engineers, three designers. No sales team. No marketing team. Totally product-led. And they did it pre-AI. They shipped the first version in a week. Five years later they power millions of events and have become the default platform for the tech community and beyond. What we respect most is what they chose _not_ to build. They tried the all-in-one suite approach and walked away from it. That takes discipline most companies never develop. They know who they are and they know who they're not. We take inspiration from that. That's what we're building at Highbar. ## The Experience We love how it feels to register with Luma and hand off to Highbar. Register on Luma in seconds, login to the event app in a few more. This is an optimistic future for event tech. Focused tools that do things exceptionally well, integrate cleanly, and lead with transparency. We built Highbar with a similar ethos and we're making launching an event app as easy as spinning up a Luma page. ## How to Set It Up Connecting Highbar to your Luma event takes about two minutes. Here's the full walkthrough. **1. Open Access Management** If you don't already have a Highbar account, [signing up is easy](https://hub.highbar.ai/). Start building your app and head over to the Access Management area and look for the integrations button. **2. Click on Integrations** You'll see a list of integrations with several other platforms coming soon. Select **Lu.ma**. **3. Enter Your API Key** This requires a Lu.ma Plus account. You can find your API key in **Settings > Developer** inside your Luma account. **4. Select Your Event** Once connected, we'll pull the list of events associated with your Luma account. Select the one you want to connect and link it to your Highbar app. **5. Preview Your Attendees** Before confirming, we'll show you a preview of the attendees that will be added from your Luma event so you can verify everything looks right. **6. Confirm, Connect and Manage** Hit confirm and the connection is live. From here you can manage the integration or disconnect at any time from the same screen. **7. Automatic Sync** Once connected, new attendees will be pulled in automatically as they register for your Luma event. No manual imports, no CSV files, no extra steps. Ready to try it? [Get started with Highbar](https://highbar.ai) and connect your first Luma event today. # Highbar Demoing at BoldPush AI for Events Demo Day URL: https://www.highbar.ai/blog/highbar-demoing-at-boldpush-ai-for-events-demo-day Published: 2026-03-26 On April 30, Julius Solaris and the BoldPush team are hosting the biggest AI for Events Demo Day ever. 39 companies, 5 minutes each, half a day, free, live only. The vibe? YC meets IMEX. Fast demos, real products, no filler. Highbar is one of the 39. And we're bringing a few surprises. **The setup** Julius built this event the way he builds everything: with a clear opinion. He selected AI-native companies from BoldPush's Event Tech Map and gave each of them 5 minutes to show what they've got. No celebrities, no games, just products. The event's sponsors are the names you'd expect: Bizzabo, EventMobi, Cvent/Goldcast, Swoogo, Fielddrive. The big installed base. They're backing the event. We're on stage. I like that dynamic. **What we're showing** Five minutes is not a lot of time, so we're not doing a feature walkthrough. We're doing one thing: showing what it actually feels like when an attendee talks to an AI concierge that knows your event inside and out. Most event apps are databases with a search bar on top. You scroll, you filter, you hope you find what you're looking for. Highbar flips that. The AI concierge is the interface. Ask it a question and it pulls from sessions, speakers, sponsors, maps, attendee profiles. It recommends, it connects, it follows up. We'll demo this live with a real event. Real questions, real answers, real recommendations. If you've been wondering what "AI-native event app" actually means in practice, this is 5 minutes well spent. **Plus a few announcements** We've been heads down building, and Demo Day felt like the right moment to share some of what's coming. I won't spoil it here, but if you've been following Highbar's roadmap, you'll want to tune in. **Quick background if we haven't met** I built Attendify in 2011. Over 11 years we powered 20,000+ events for 10 million attendees, bootstrapped to $6M+ ARR, and the company was acquired by Hopin (later RingCentral). That experience taught me everything about what works in event tech and, more importantly, what doesn't. Highbar is what I'd build if I could start over with everything I learned. Which is exactly what happened. **How to watch** April 30. Free. Live only. No recording (unless you're a BoldPush+ subscriber). Julius is releasing tickets on LinkedIn, so follow him and [comment on his post](https://www.linkedin.com/feed/update/urn:li:activity:7440072484374339584/) for access. Or skip the wait and try Highbar yourself right now at highbar.ai. It's free to start. # Research: Where AI actually works in events right now and where it doesn't (yet) URL: https://www.highbar.ai/blog/where-ai-actually-works-in-events-right-now-and-where-it-doesnt Published: 2026-03-26 If you work in events, you've probably had this experience: you open LinkedIn, see three posts about AI transforming the industry, close the app, and go back to building your run-of-show in a spreadsheet. The gap between the AI conversation and the AI reality in events is massive. And it's not because event professionals are behind. It's because the information is scattered across a dozen gated PDFs, paywalled analyst reports, and vendor blog posts that are more marketing than data. We wanted to fix that. Over the past few months, we read every major piece of research on AI adoption in events published in the last year. Forrester's B2B events surveys (both the 2025 baseline and Conrad Mills' March 2026 update). The PCMA AI Pulse Check. The Northstar Meetings Group / Cvent PULSE survey. The Amex GBT 2026 Global Meetings & Events Forecast. And Anthropic's research on how AI is actually being used across the labor market, which gave us the framework for the whole project. Here's what we found. **AI is ready for most event workflows. Organizers are barely using it.** Across the 8 core event management functions we scored, AI can meaningfully augment or handle about 71% of the work today. Actual adoption sits around 22%. That's a 49-point gap. But here's the thing the data also shows: this isn't a story about an industry that's failing. It's a story about an industry that's early. The PCMA survey found that 91% of event professionals are using AI in some capacity. But 65% of them are what the researchers called the "middle majority," using it in fragmented, non-strategic ways. Content drafting here, a survey summary there. Not integrated into any workflow. Forrester's updated numbers show real acceleration in specific areas. Content repurposing jumped from 21% to 43% year-over-year. Data analysis went from 23% to 40%. Those are significant moves. Meanwhile, the Northstar/Cvent PULSE survey paints the broader picture: 65% of planners report using generative AI, but only 16% say it has significantly improved their planning and execution. Most people are experimenting. Few have made it structural. **The biggest gap isn't in content. It's in attendee-facing AI.** Content creation is where most people start, and adoption is the highest at 45%. That makes sense. It's asynchronous, low-risk, and human-reviewed before it goes live. The largest gap is in attendee concierge: 80% theoretical capability, 12% actual usage. AI can answer attendee questions, handle wayfinding, and manage routine requests with high accuracy. But organizers are cautious about putting AI in front of attendees where a wrong answer is visible and immediate. That caution is rational, but platforms are adding source-grounding and fallback-to-human features that make deployment safer. The most interesting gap is in lead capture and attribution. The bottleneck there isn't AI capability at all. It's that event data and CRM data rarely live in the same system. You can't score a lead with AI if the engagement signals never leave the event platform. **The pressure isn't going away.** Here's the context that makes all of this urgent: 60% of organizations report flat or declining event budgets. 71% expect costs to increase. For the first time since Covid, fewer than half of planners expect to produce more events this year than last. 88% of planners say their stakeholders view events as strategic investments. But only 32% say those stakeholders are willing to spend beyond inflation. Events are being asked to do more with the same (or less). AI is one of the few levers available. **So we built a tool to make sense of it.** That's why we built [The Event AI Index](https://index.highbar.ai/). It takes all of this research, scores 8 event management functions on two dimensions (theoretical AI capability and actual adoption), and presents the gap visually. The framework was inspired by Anthropic's recent research on AI's labor market impact, which maps the gap between what AI can theoretically do and what's actually being used across job functions. We thought that framework was too useful to stay in labor economics. So we applied it to events. This is not a scorecard. It's a way to see where the biggest opportunities for exploration and experimentation are right now. **What we got wrong (probably)** The theoretical scores are our qualitative assessment. Reasonable people will disagree. That's why we built agree/disagree voting into every category card. If you think our score for networking is too high or our score for registration is too low, tell us. The index updates as the data does. We also know this version has gaps. The sample sizes in some of the underlying surveys are modest. The Amex GBT data captures intent ("plan to use") rather than confirmed usage. We're transparent about all of this in the source cards. **What we're asking for** If you have research, data, or use cases we should know about, send them our way. The goal is to make this a living resource for anyone trying to figure out what's real and what's next for Events + AI. Check it out: [https://index.highbar.ai/](https://index.highbar.ai/) # Highbar Analytics Dashboards Are Live URL: https://www.highbar.ai/blog/highbar-analytics-dashboards-are-live Published: 2026-03-20 Your event app should tell you what's working and what isn't. That's table stakes. So we built it. Highbar's analytics dashboards are now live for every published event. They go active the moment your app is available to attendees, and data starts flowing in real time as people engage. No configuration, no waiting, no third-party integrations to wire up. **Here's what's in the first release (2 minute demo 👇)** **Overview Dashboard** The landing screen gives you a snapshot of everything happening at your event: feature engagement, live activity, chatbot usage, and sponsor performance, all in one place. From here you can click into any report for more detail. **Attendee Journey Funnel** This is part of the Event Impact Report. It maps the full attendee journey from login to profile completion to active engagement. If there's a drop-off somewhere, like people struggling to log in or not completing their profiles, you'll see it immediately and can address it. **Feature-Level Engagement** See where attendees are spending their time. Every session, every speaker, every sponsor is tracked with unique visitors, total visits, and engagement mapped across a timeline. You can filter down to specific features, specific actions, and see exactly who did what and when. **Networking Agent Funnel** If you're using Highbar's Networking Agent, you get a dedicated funnel: how many attendees set networking goals, how many viewed their AI-generated matches, and how many actually sent messages. This tells you whether the networking feature is doing its job or just sitting there. **Per-Attendee Activity** See the entire journey for any individual attendee. What they engaged with, when, and how deeply. Useful for sponsor follow-ups, post-event reporting, or just understanding how different audience segments behave. **Sponsor Performance** Dedicated reporting for sponsors with individualized views. This is the data your sponsors are going to ask for anyway, so now it's ready before they do. **Live Activity Feed** A real-time heartbeat for your event. During the live event, this updates every few seconds showing exactly what attendees are doing right now. Think of it as a pulse check you can glance at throughout the day. **Chatbot Analytics** This one's underrated. See exactly what attendees are asking your event chatbot in real time. Unlike clicks on navigation links, these are attendees expressing their intent directly, telling you what they're confused about, what they want more of, what they're looking for. It's free signal you can act on immediately. **This is the foundation, not the finish line** We're calling this the MVP for a reason. The dashboards are solid, but we're updating them almost daily. If something's missing, could be visualized better, or you have a report you wish existed, tell us. We're building this in the open and your feedback shapes what comes next. # Why We Don't See More Innovation in Event Tech URL: https://www.highbar.ai/blog/why-we-dont-see-more-innovation-in-event-tech Published: 2026-03-10 Innovation requires experimentation. Launch fast, fail fast, rethink, regroup, try again. In startup parlance, that's called building an MVP, a Minimum Viable Product. It's the foundational playbook of modern software. Ship something small, learn from real users, iterate. But here's the thing: **MVPs don't really work in event tech.** And I don't mean building a feature, or putting together a cool demo. I'm talking about a real, viable product that you can deploy at a live event. Not in the margins. As a core part of the experience. ## The Problem With "Minimum" When the Stakes Are Live I've now built two event tech companies from scratch. Attendify in 2011 (gosh, am I that old?) and Highbar in 2025. And both times, I've arrived at the same conclusion: the minimum amount of work required to be viable in this space is enormous. A live event is not a sandbox. There are no second chances on event day. If your badge scanning doesn't work, your agenda is wrong, or your app crashes during a keynote, you don't get to call it a "learning." You just failed, publicly, in front of your client's most important stakeholders. That's a fundamentally different risk profile than most software categories. In SaaS, you can ship a rough v1, get feedback, and improve over time. In event tech, your v1 needs to perform flawlessly in a high-pressure, time-bound, live environment. The gap between "minimum" and "viable" is massive. ## The Configurability Moat This is exactly why the incumbents have such durable advantages. Cvent was founded in 1999. Stova dates back to 1998. Bizzabo launched in 2011. Over decades, these platforms have accumulated layers of configurability. Every edge case a planner ever surfaced became a toggle, a setting, a custom field. And that configurability is their moat. It's not that these platforms deliver exceptional experiences. It's not that they provide groundbreaking measurement or attribution. It's that they've built a fortress of feature checkboxes that satisfies the RFP process. Too many purchasing decisions are made on spreadsheets that prioritize every feature request that came up in the past five years. If you don't check the box, you don't make the shortlist. For a startup, that's a brutal dynamic. You're not just competing on vision or product quality. You're competing against decades of accumulated configurability. And the more features the incumbents pile on, the harder it is for anyone new to clear the bar. ## Configurability Is Not Innovation But here's what gets lost in that dynamic: configurability is not experience. It's not measurability. And it's certainly not what most people would call innovation. The events industry has been running on roughly the same playbook for over a decade. Yes, the platforms have gotten more polished. The dashboards are slicker. But the fundamental question that every CMO and event leader is asking, "What is the ROI of this event?", remains largely unanswered by the tools we have today. Event apps collect data, but they don't connect it to pipeline. Registration platforms manage logistics, but they don't tell you which conversations led to closed deals. We've been optimizing for operational efficiency while ignoring the measurement gap that keeps events perpetually under-resourced and under-valued in the marketing mix. ## So Will Anything Change? Will we vibe code our way to the event tech promised land? My bet is yes. But not the way most people think. The real shift isn't that AI lets you build a demo faster. It's that AI is collapsing the complexity around event logistics. The table-stakes functionality that used to take years to build is now taking weeks. Session management, agenda builders, notification systems, attendee communication flows. The stuff that consumed 80% of an event tech team's engineering bandwidth is getting dramatically cheaper and faster to ship. That changes the math for startups in a fundamental way. At Highbar, I say "yes" to custom requests in demos that I wouldn't have dreamed of committing to in years past. Not because I'm being reckless, but because I know we can handle it without creating the kind of tech debt that used to sink small teams. AI doesn't just accelerate the building. It makes the building more sustainable. ## The Formula for Change Here's what I think the formula actually looks like: **Small teams with good product taste and deep domain expertise, working at AI pace.** That's a different way of working and building. It's not about replacing humans with AI. It's about a small number of people who deeply understand the problem space using AI to operate at a scale that was previously impossible. The vibe coding wave will accelerate demand for better event tech. More people will see what's possible and expect more from their tools. But the companies that actually win won't be the ones who generated the most code the fastest. They'll be the ones who paired speed with taste, who understood what event professionals actually need, and who built products that finally close the measurement gap. There's no overnight success, even in the AI age. But 2026 won't be like 2011. And it certainly won't be like 1999. _Michael Balyasny is the founder and CEO of_ [_Highbar.ai_](https://highbar.ai/)_, an AI-native event app platform. He previously founded Attendify, which powered 20,000+ events and 10M+ attendees before being acquired by Hopin in 2021._ # Sponsored Posts Are Live: In-App Ads That Drive Real Activations URL: https://www.highbar.ai/blog/sponsored-posts-are-live-in-app-ads-that-drive-real-activations Published: 2026-02-10 At Highbar, we ship every week. Not every quarter. Not "it's on the roadmap." Every week. I recently heard from a customer that when their previous event app provider says they're working on something, it can "take a year." That tends to be the norm in this industry, and it's exactly what we're here to change. This week's release: Sponsored Posts. ## What Are Sponsored Posts? Sponsored posts are dynamic, branded content blocks that live on your event app's Start Page. They're designed to do one thing really well: drive activations. Unlike static banner placements buried in a menu, sponsored posts sit front and center where attendees are already looking. Every view and every click is tracked, so you know exactly what impact your sponsors are getting. Check out the 2 minute demo 👇 ## Five Post Types, One Goal Sponsored posts aren't one-size-fits-all. Each post type is built around a specific action you want attendees to take: **Banner** is your most flexible option. Upload a rich image, link it to the sponsor's profile, and add a call-to-action button that points anywhere. Think of it as a traditional digital ad, but native to the app experience. **Product or Offer** is built for conversions. Highlight a product, set a price, and embed a discount code with a redemption URL. Perfect for exhibitors running show specials or sponsors promoting a limited-time deal. **File Download** lets you put a document directly in attendees' hands. Upload a PDF, whitepaper, or product sheet, promote it with a branded image and description, and publish. One tap to download. **App Download** drives installs for sponsor or partner apps. When an attendee taps the CTA, it takes them straight to the App Store or Google Play. **Session Spotlight** connects sponsor visibility to programming. Choose a session, add a promotional image and description, and attendees can jump straight from the sponsored post to the session detail. Great for sponsored keynotes, workshops, or breakout sessions. _Document Download Sponsored Post_ ## Built for Self-Service If you've used legacy event platforms, you know the drill: submit a ticket, wait for your account manager, hope it gets done before the event. That's not how Highbar works. Creating a sponsored post takes about 60 seconds. From the Start Page management area in the backend, you choose the sponsor, select the post type, upload your creative, configure the CTA, and publish. It goes live instantly. You can also create multiple sponsored post sections, which means you can group posts thematically, feature several offers from a single sponsor, or create distinct zones for different sponsor tiers. You have full control over the order and layout, and every post also appears on the sponsor's profile within the app. _Creating a sponsored post is a snap_ ## Part of Something Bigger Sponsored posts live on our hyper-dynamic Start Page, which is infinitely customizable. The Start Page already features AI-powered summaries, featured sponsors, and the AI concierge. Sponsored posts add a revenue-driving layer that benefits organizers, sponsors, and attendees alike. Every element of the Start Page is designed to be managed without a support ticket, without a services team, and without waiting. ## See It in Action We put together a two-minute demo walkthrough that covers both the attendee experience and the backend creation flow. Check it out to see how quick and easy it is to get sponsored posts live in your event app. Ready to build a modern, AI-concierge event app? Head over to [https://hub.highbar.ai/auth/signup](https://hub.highbar.ai/auth/signup) to get started. # Trade Show Executive: Event Apps Should Feel as Easy as Texting URL: https://www.highbar.ai/blog/trade-show-executive-event-apps-should-feel-as-easy-as-texting Published: 2026-01-27 Trade Show Executive recently featured Highbar in a piece about our AI-powered event app. It was a good conversation, and it got me thinking about the core idea behind what we're building. It's simple: event apps should feel as easy as texting. When attendees have a question... Where's the keynote? What time does the show open? They shouldn't have to dig through menus. They should just ask. That's what our AI chatbot does. It's woven throughout the app, so wherever you are (floor plan, exhibitor list, agenda) help is one question away. **For organizers, simplicity matters too** You can build a Highbar event app yourself, directly from our website. No demos, no hand-holding. Just a live preview that shows exactly what your attendees will see. We actually encourage the DIY approach. There's something that happens when organizers watch the chatbot absorb their event data in real time. It builds confidence in a way a sales pitch never could. You see how intuitive the experience is going to be for your attendees, and you see it within minutes. **What's next** We're just getting started. Coming soon: self-serve floor plan management, integrated lead retrieval, and 1:1 meeting booking. Too many events still juggle multiple apps or hardware that doesn't need to exist. Our goal is to eliminate that complexity. One app, everything built in. [**Read the full Trade Show Executive piece here →**](https://tradeshowexecutive.com/highbars-ai-chatbot-delivers-convenience-and-simplicity/) # Introducing an AI-Powered Event App Start Page Like No Other URL: https://www.highbar.ai/blog/introducing-an-ai-powered-event-app-start-page-like-no-other Published: 2026-01-16 **Introducing the AI Start Page** From our very first events on the platform, we noticed something interesting. Attendees love the AI Concierge chatbot. They ask questions, they explore the event through conversation, they come back to it throughout the day. But landing directly on the chatbot as the default home screen felt a bit jarring. It's a powerful feature, but it's not always the right first impression for every event. Some organizers want to lead with their brand. Others want to surface the schedule or sponsors front and center. Others want the AI experience to be more of a discovery than a default. So we built something that gives you control (and more AI). **The NEW Start Page** The Start Page is a dynamic, brandable landing experience for your event app. You can make it as AI-forward or AI-light as you want. You get full control over the layout with drag-and-drop sections: - **Welcome messages** to greet your attendees - **Branded banners** to set the visual tone - **AI-powered event summaries** that show what's happening right now - **AI Topic highlights** that surface what's happening on a specific topic throughout the event - **Featured sponsors and sessions** to drive visibility where it matters - **Daily rundowns** to orient attendees each morning You can add, remove, and reorder these sections however you want. And everything updates in real-time through our Live Preview, so you see exactly what your attendees will see as you build. No guesswork. No waiting for a preview link. No back-and-forth with an agency. Just you, building your event app with full confidence in what you're creating. **The Highbar difference** This is what we mean when we say Highbar is built for self-service. No training. No onboarding. No certification. You sign up, you follow the steps, and you publish your event. The Start Page is just one part of that experience, but it's a good example of how we think about the product: give organizers real control without making them earn it. If you want to see it in action, check out the demo video below. And if you want to try it yourself, sign up free at [https://hub.highbar.ai/](https://hub.highbar.ai/) # Live Preview is Here: Build Your Event App with Total Confidence URL: https://www.highbar.ai/blog/live-preview-is-here-build-your-event-app-with-total-confidence Published: 2025-12-12 Creating an event app has always involved a frustrating loop: make changes, publish, check your phone, find issues, go back, fix, republish, repeat. It's slow, error-prone, and honestly a little embarrassing when you miss something. Today we're putting that workflow to rest. ## Introducing Live Preview Live Preview gives you a fully functional version of your event app right in the browser as you build it. Not a mockup. Not a static screenshot. Your actual app, running live, updating in real time as you make changes. Upload your logo and see it appear instantly. Add a speaker and watch their profile populate. Customize your AI concierge's welcome message and see exactly how it'll greet your attendees. What you see is what they get. ## More Than WYSIWYG We're calling it Live Preview, but even "WYSIWYG" undersells what's happening here. This isn't just a visual preview, it's interactive. You can tap through the app, open screens, browse your schedule, and read speaker bios. Everything works exactly as it will for your attendees, chatbot included. But here's where it gets really useful: you can test your AI concierge in real time. Check out the live demo below **👇** ## Test Your Chatbot as You Build Highbar's built-in AI concierge is designed to handle the repetitive questions that eat up your team's time during events. Questions like: - What's the Wi-Fi password? - Where is the registration desk? - What time does the keynote start? - Is there a vegetarian option for lunch? With Live Preview, you can ask these questions as you add content, and see exactly how the chatbot responds. Add your FAQ content, then immediately test it. If the answer isn't quite right, adjust and test again. No publishing, no waiting, no guesswork. During our demo, we asked the chatbot for the Wi-Fi password and got the correct answer immediately, pulled from content uploaded moments before. ## See Your Content Come to Life Live Preview works across all your core event content: - **Schedule & Sessions:** add a session and see it appear in the agenda view. Check how the title, description, time, and location display. Make sure nothing gets cut off or looks awkward. - **Speakers:**  speaker photos, bios, titles, and social links. See exactly how each profile will appear to attendees. Tap through to make sure everything renders correctly. - **Sponsors:** add sponsor logos and descriptions at each tier. Preview how they'll be displayed and make sure your top sponsors are getting the visibility they're paying for. - **Appearance & Branding:** Upload your event logo, set your colors, customize the look and feel. See every change reflected instantly so your app matches your event's brand from day one. ## Why This Matters We built Highbar with a clear mission: make event apps 10x easier to create and use, so every event can have one. Live Preview is a major step in that direction. It removes friction from the build process, eliminates the publish-and-pray cycle, and gives event teams confidence that what they're building is exactly what attendees will experience. No more surprises on launch day. ## Try It Yourself Live Preview is available now for all Highbar users. Sign up free at highbar.ai, create your event, and start building. You'll see the preview right away as you work through each step. We're just getting started, and we're shipping improvements every week. If you have feedback or ideas, we'd love to hear from you. [👉 Sign up for your free Highbar account](https://hub.highbar.ai/auth/signup) and start building your event app. # Beyond the Demo: How KonnectHouse Scaled App Engagement by 4.5x URL: https://www.highbar.ai/blog/beyond-the-demo-how-konnecthouse-scaled-app-engagement-by-4-5x Published: 2025-11-25 Lots of EventTech demos are carefully staged. Everything works perfectly because the environment is controlled. But as every event organizer knows, the real test happens on-site, when the Wi-Fi is spotty, the schedule changes, and 300 executives are looking for where to go next. Recently, I was on the ground at Navy Pier in Chicago for **KonnectHouse’s Tech Sourcing event**. I recorded a quick walk-and-talk to show what Highbar looks like in the wild, not just on a slide deck. While the video shows the _experience_, the post-event analytics report proves the _impact_. Here is a look at what happens when you combine a "Digital Concierge" approach with an audience of high-level procurement professionals. ## The "Concierge" Strategy KonnectHouse wasn’t just looking for a digital brochure; they needed a tool to manage the logistics of 300 senior-level attendees. In the video, I mentioned that the AI Co-Pilot acts as a "personal concierge." The data backs this up. The AI Co-Pilot wasn't a novelty; it was a workhorse. It handled **2,296 visits** and answered **320 specific questions**. Instead of staff fielding hundreds of repetitive questions, the AI handled the immediate logistical load: - **"What's on the agenda?"** (133 queries) **** - **"What is the Wi-Fi password?"** (37 queries) **** - **"What is the dress code?"** By offloading these functional questions to the AI, the human staff was free to focus on the high-touch aspects of the event. ## The "Why" Behind the Match One feature I highlighted in the video is our networking agent. Most apps just give you a list of names. We built Highbar to explain _why_ a match makes sense. Attendees didn't just browse; they hunted for value. While the general attendee list saw high traffic, the **671 specific searches** performed via the Co-Pilot indicate that users were looking for specific content and people to solve specific problems. ## The Data: Engagement Actually _Increased_ at Scale There is a common assumption in event tech: as your audience grows, your engagement per user usually dilutes. Comparing this Tech Sourcing event to KonnectHouse's previous, smaller "Agentic AI" cohort, we saw the exact opposite. - **3.5x Audience Growth:** The event scaled from 64 to **225 active app users**.**** - **4.5x Activity Growth:** Total actions in the app exploded from 4,336 to **19,906**. The intensity of usage actually increased with the crowd size. The average attendee performed **88 actions** (up from 68 in the smaller cohort). ## Where Did the Engagement Go? The "Tech Sourcing" audience heavily relied on the app to navigate their day. - **Schedule Reliance:** Visits to the schedule skyrocketed to **20 visits per user**.**** - **Deep Dives:** Users didn't just glance at the agenda; they clicked through. Session detail views jumped to **14 visits per user**.**** - **Stickiness:** The Co-Pilot remained a central hub, averaging over **10 interactions per user**. ## The Takeaway KonnectHouse achieved a **70%+ adoption rate** not by forcing the technology, but by designing onramps that made it useful. They put a QR code on the back of the badge for 1-click logins. They used the AI to answer the questions people _actually_ had. The result was an app that didn't just look good in a demo, it worked in the real world. _Ready to set this exact experience up for your next event? You can build it yourself,_ [_right now._](https://hub.highbar.ai) # Highbar @ IMEX America 2025: Everything we Launched & Learned URL: https://www.highbar.ai/blog/highbar-imex-america-2025-everything-we-launched-learned Published: 2025-10-30 This year's IMEX America marked a milestone for us, not just as our official launch moment, but as our first time exhibiting in five years. A lot has changed since 2019: a pandemic, the Attendify acquisition, a non-compete, and now a fresh start with Highbar. Walking the show floor, meeting planners and marketers, and showing our AI-native event app felt both familiar and entirely new. Here's what we launched, what we learned, and where we think the industry is headed. ## What We Launched at IMEX At IMEX America, we officially introduced **Highbar**, an AI-first event app built to replace traditional platforms with something simpler and smarter. Instead of burying information in menus and schedules, Highbar puts an AI chatbot at the center of the attendee experience. Attendees get instant answers to questions like "When's the keynote?" or "Which sponsors work in fintech?" through natural conversation, no hunting through tabs or PDFs. **Here's what makes Highbar different:** - **AI Chatbot**: Instant, accurate answers to any event question through natural conversation - **Networking Agent**: Attendees set their goals in seconds and get personalized match recommendations with clear reasoning - **Ice Breakers**: AI-drafted introductions that make it easy to start conversations based on shared interests - **Built in Under an Hour**: Self-service setup with no technical expertise required and transparent pricing - **No App Store Required**: Attendees join instantly via QR code, no download friction ## See it All in 2 Min Our founder, Michael Balyasny, captured a quick 2-minute demo at IMEX showing everything new in Highbar. Watch the full walkthrough here: ## Three Big Takeaways from IMEX ### 1. The "AI-First" Era is Ending Curiosity about AI was everywhere, but the novelty is fading. Everyone's talking about AI, but what actually resonated on the show floor were **specific workflows**, not buzzwords. The next 12-18 months will separate the tools that make work meaningfully better from the ones that just shout "AI" the loudest. For us, that means focusing on real problems: helping attendees find the right sessions, connect with the right people, and get answers instantly, not just adding sparkle emojis to features. ### 2. Simplicity is the Next Platform Advantage There's a massive gap in the market: events that are too complex for DIY tools but underserved by enterprise platforms. That gap has existed because simplicity and configurability have always been at odds. AI changes that equation. Generative workflows and personalized recommendations at scale make it possible to deliver enterprise-level power with consumer-app usability. For the first time in 20 years, the door to real innovation in event tech is wide open. ### 3. Fear, Optimism, and What's Next You could feel both uncertainty and conviction at IMEX. As a bootstrapped founder who's been through a few downturns, I recognize that tension. The unease is real, but so is the optimism. In the long term, events are becoming more essential. Our hope is that technology finally helps planners, marketers, and event entrepreneurs fully capitalize on the authenticity and connection that only live experiences can deliver. ## Early Momentum We're grateful for the early adopters who took a chance on Highbar and shared their feedback: "Highbar's AI-driven approach stood out, and the app showed real promise in driving engagement at our event. Working with the Highbar team was an absolute pleasure, collaborative and easy to communicate with." **Dani Balgos, Marketing Operations @ AppsFlyer** "We used Highbar as the event app for our Agentic AI in Procurement event and it was a huge hit with attendees, everyone loved it! The chatbot feature fit perfectly with our theme and really elevated the experience." **Sophie Serhan, Co-Founder @ KonnectHouse** ## Thank You to the Community One of the best parts of IMEX was reconnecting with so many people who've been generous with their time, support, and encouragement. From former colleagues to new friends at Club Ichi, the energy and warmth reminded us why we love this industry. If we connected at IMEX, whether at the booth, over coffee, or in passing, thank you. Your insights and enthusiasm fuel what we're building. ## What's Next We're in the founder-led sales phase of our journey, which means we're learning fast and iterating constantly. If you're organizing an event and want to see what an AI-native app can do, you can create a free Highbar account and start building in minutes. Here's to next year, and to building event technology that finally puts attendees first. **Ready to try Highbar?** [Start building your AI event app today](https://hub.highbar.ai/auth/signup) ## Photos A few selected shots from all the fun at IMEX! # A 2-Minute Look at Highbar in Action 🎥 URL: https://www.highbar.ai/blog/a-2-minute-look-at-highbar-in-action Published: 2025-10-10 Couldn’t make it to IMEX? No problem. We recorded a quick **2-minute demo** showing exactly what we’ve been showcasing all week in Las Vegas. It's your In the video, you’ll get a firsthand look at how Highbar’s AI co-pilot transforms the attendee experience and lightens the load for event teams: - 🤖 Instant answers, zero menus: Attendees can ask anything and get accurate, contextual replies right away. - 💬 The new Networking Agent: Just launched, it connects attendees based on shared goals and interests. - ⚡ DIY event setup: Build and launch an intelligent event app in under an hour. It's was a glimpse of how simple, smart, and fast event tech can be when AI does the heavy lifting... # Smart Glasses at Events? META’s Form Factor Bet URL: https://www.highbar.ai/blog/smart-glasses-at-events-metas-form-factor-bet Published: 2025-09-29 ## **Introduction** I usually avoid “Big Tech product X will change events” hot takes because they never do. Big tech companies don’t care about events, and in the battle for attention, they are almost always on the opposite side of the table from organizers. But the leaked details of [Meta’s Ray Ban Display](https://www.meta.com/ai-glasses/meta-ray-ban-display/) smart glasses with a heads-up display (HUD) are too compelling to ignore. Unlike incremental feature rollouts, this is a **form factor bet**, and true form factor shifts are rare. Smartphones and AirPods count. Google Glass didn’t. If Meta can pull this off, it has the potential to reshape how we interact with information in the real world. That is exactly why events need to think carefully. Form factor breakthroughs create new behaviors, and those behaviors may collide with what makes live gatherings valuable. ## **Presence: The Event Industry’s Strategic Advantage** Events are about presence. People come together for immersion in content, for serendipitous connections, and for the moments that only happen when everyone is fully engaged in the same space. That is why another screen between attendees, whether a phone, laptop, or smart glasses, is not a neutral addition. If phones and laptops have clear physical boundaries that make it obvious when they are being used, glasses do not. That is a real problem, because humans are terrible at multitasking. A HUD projecting notifications “off to the side” does not solve the problem. It makes it worse, creating an uncanny valley where you can never quite tell if you have someone’s full attention. That's why I picked that cover image of Marques Brownlee (MKBHD), who I'm a huge fan of. You can just tell that his attention isn't focused on what's in front of him, it's focused on the display in his glasses. Research even shows that the presence of a silent phone on a table reduces trust and connection between people ([Misra et al., 2014](https://www.researchgate.net/publication/270730343_The_iPhone_Effect_The_Quality_of_In-Person_Social_Interactions_in_the_Presence_of_Mobile_Devices)). Now imagine trying to build rapport with someone whose glasses conceal with information you cannot see. Every stumble, every glance away, shifts the dynamic. ## **The Rarity of Form Factor Opportunities** To be clear, the underlying tech here is remarkable. Form factor opportunities do not come along often. When they work, smartphones or wireless earbuds, they reshape not just consumer behavior, but entire industries. That is why it is tempting to dream up event use cases like live translations, networking matches, or session reminders. As one industry leader noted in response to my LinkedIn post, event tech has often evolved this way. New devices are first seen as distractions, then reimagined as tools. But smart glasses are different. With phones, you can put them away and re-enter the room fully present. With glasses, even when “helpful,” the interface sits directly between people. The barrier is continuous. ## **Meta’s Real Business Model: Attention, Not Presence** Meta will position these glasses as tools that make you more present in the real world, freeing your hands, letting you look up, not down. But Meta is not in the presence business. Meta is in the **advertising business.** Its incentive is not to reduce screen time, but to capture more of your waking hours. A wearable HUD is not about liberating attention, it is about harvesting it more efficiently. And given how much of your attention Meta already has across its apps, a HUD is the logical next step. Another surface for ads, another stream of inventory. For events, that is a dangerous trade-off. The moment attendees’ attention is rerouted to prompts, to ads, or to invisible notifications, the shared experience starts to fragment. ## **Protecting What Makes Events Work** None of this means that smart glasses will not have great event use cases, they will. But if Meta’s bet works, the form factor will reshape many parts of our lives, and organizers should think twice before embracing it. The future of events is not about adding yet another screen into the mix. It is about minimizing time on screens and maximizing the precious, scarce opportunities to be together. We are together less and less these days. That is why, at Highbar, we think about AI as the opposite kind of tool. Not one that demands more of your attention, but one that gives it back by helping you get in and out of your device faster. Whatever the future holds, it will be fascinating. Check out the launch event highlight reel... # AI + Events: Predictions from a Planner & Founder URL: https://www.highbar.ai/blog/ai-events-predictions-from-a-planner-founder Published: 2025-09-12 Recently I had the chance to connect with [**Kelly Burhop**](https://www.linkedin.com/in/kellyburhop/), an event strategist, planner, and technologist who spent the past decade leading events at Intel. After seeing our early work at [**Highbar.ai**](https://highbar.ai), building an AI-native mobile event app, Kelly reached out with a provocative idea:__ **_“What if planners could vibe-code an event app in 10 minutes?”_** That question, provocative as it is for an app developer 😅 kicked off a fun conversation where we challenged each other to explore what AI could really mean for events: - Will AI really let us vibe-code event apps? - What changes in the next year? - What shifts over the next three years? - What’s the five-year vision? - What advice do planners and tech buyers need right now? We brought diverse experience to this conversation. Kelly as an enterprise-level event strategist, and me as a founder building event tech for 13 years, but mostly serving SMB planners. Here's what ensued: ## First Reactions: AI-Built Event Apps ### Kelly’s Perspective: When I was at Intel, I watched a pattern repeat itself over and over. We'd roll out powerful event management software, provide training, offer ongoing support, yet our event planners kept defaulting to expensive agency support instead of directly using the tools we'd invest in. Why? It wasn't about capability or willingness. Event planners juggle a dozen responsibilities and they simply don't have bandwidth to master another tool, no matter how user friendly or how useful it might be. __ **_Imagine if instead of learning software, our event planners could simply describe what they need and get a working app in return. The speed of deployment could go from months to days and the support budget could be saved or reallocated to other areas of the event._** Now I realize the best software isn't always the most feature-rich. It's the most immediately usable. Instead of asking planners to learn yet another complex system, AI promises to meet them where they are with natural language descriptions of what they need. ### Michael's Take: Kelly's point about software complexity really resonates. There’s no question that the goal for event tech was never to create jobs around navigating clunky tools, and yet that’s exactly the trap we've fallen into. We all want more event jobs, but papering over the UI/UX deficiencies of legacy event technology platforms isn’t durable. We run the same risk today, except this time we’ll replace 'software complexity' with 'AI complexity.' Training prompts, debugging outputs, and maintaining AI-generated apps doesn’t erase the hard parts. Scalability, integrations, security, and APIs. The endless complexity of building world-class software is as real as ever. AI may reduce headcount, you may ship faster, and one day you might one-shot an event app that’s decent. But decent isn’t the goal. Great software still takes real expertise. __ **_AI feels like magic. It makes software more accessible, affordable, and powerful. But magic has limits. Complexity does not disappear, it shifts._** The real metric shouldn't be the number of features or even the speed of deployment. It's how many planner hours AI saves. If technology gives planners back time for strategy, experience design, and community building, then we're moving in the right direction. ## 1-Year: AI as Intelligent Assistant When we turned to short-term predictions, both Kelly and I saw AI's immediate impact happening through augmentation rather than replacement. ### Kelly's 1-Year Vision: - **AI Assistant Layer**: AI assistants built into existing platforms (already happening) - **Smarter Data Synthesis**: Post-event reports that provide actionable insights instead of raw data dumps - **Personalized Attendee Experiences**: Highly personalized experiences based on historical attendee and customer data - **Better Integrations**: AI helping data flow better between registration, CRM, marketing automation, and analytics platforms This last point on better integrations sparked our most interesting disagreement. ### Michael's Take: Kelly’s predictions are spot-on, and we’re already seeing elements of this come to light. That’s exciting, real innovation is coming back to event tech. The only part I disagree about is the importance of integrations. That feels like a mirage because integrations are inherently limiting. They connect systems at the edges, but they do not expand the context that matters most. No matter how good models get, they are limited by the aperture of what they can see about your event. The more context you provide, the greater the strategic and experiential value of the AI. This is why at Highbar we started with the event app rather than registration or other traditional tools. __ **_"If AI is going to make events smarter, it has to start with the event experience itself."_** The experiential component matters most because that's where the signal is, the real data about what attendees actually do, not just what they say they'll do when they register. ### 3 Years: The Transformation Begins & New Roles Emerge Our 3-year predictions revealed where this technology shift gets really exciting and potentially disruptive. ### Kelly's Vision: A new class of AI-augmented event strategists who can deliver agency quality outcomes at internal-team speeds and costs. - **Custom event apps become reality**: working prototype in hours, fully deployed in days - **Agency model changes**: middle tier agencies doing standard implementations get impacted by AI-powered internal teams - **Predictive event intelligence**: AI predicts outcomes and resource allocation becomes data-driven - **Real-time event optimization**: events adapt as they happen with real-time networking recommendations, catering adjustments, session rooms that resize based on predicted attendance - **Planners become directors**: AI handles venue research, coordination, agenda creation, and logistics - **Industry consolidation**: Event tech landscape simplifies dramatically. Instead of integrating multiple tools AI will manage end-to-end workflows. Whoever can crack this will take massive market share. ### Michael's Take: "Planners as orchestrators and taste-makers” feels very real, but it depends on one thing: whether we can capture event experience data at scale and put it to work. Without that, AI will only optimize logistics, not elevate events. I also pushed back on the idea that custom apps would be dramatically different from today's in-house, custom solutions. They will certainly be better, but still require maintenance. Complexity does not vanish, no matter how much you abstract it away. Prompting your way to a one-off app that is hard to reuse will not cut it. The real value will come from next-generation vendors that are accountable to product quality and user experience, not propped up by legacy monopoly power and complexity.__ **_“AI raises the bar too high for clunky software to survive. Once people experience true personalization, they will not go back."_** ## 5 Years: Events as Living Intelligence When we pushed our thinking to the 5+ year horizon, both of our visions became more philosophical and ambitious. **Kelly’s 5-year Vision:** **"Events as living business intelligence systems that continuously optimize for human connection and business outcomes."** - **The autonomous event economy**: companies set business objectives and AI automatically designs, executes, and optimizes touch-points - **Predictive attendee modeling**: AI knows who will attend before you send invitations - **Business intelligence integration**: Events become spokes in a company's intelligence network - **Highly personalized mass experiences**: Every attendee gets a unique event, personalization at scale where every attendee is their own attendee type - **Creativity unleashed** - Event professionals become experience makers focused on human elements AI cannot create **My Take:** Events as living business intelligence systems should be our north star, that's so perfectly put. And that's not just a vision for event technology, it is a vision for a more human-centric future. That's no doubt that algorithmic social feeds have had a mixed impact (to put it mildly). AI offers a possible offramp. And yes, it can all go wrong, but it can also go right. The positive version is reality-based experiences that bring us closer together, grounded in truth, connection, and good-faith conversations. **"Events can be the counterweight to digital noise."** I also speculated about new form factors: "Instead of static apps built for specific situations, we will have adaptive experiences that fit each attendee's context in real time. If the model knows enough about your situation, it can give you the exact next step you are looking for, one click, and you are back in the event." ## Practical Advice: How to Prepare for What's Coming ### Kelly's Advice for Planners: This isn't a race. Ultimately those who use AI thoughtfully to amplify human judgement and creativity will be on top. - **Experiment now**: Start testing AI tools in low-stakes situations - **Become more strategic** - You'll finally be able to demonstrate ROI and need to talk about data analysis and measurement - **Build relationships**: Get closer to sales, marketing, customer success, IT, and operations - **Document everything**: Build your knowledge base to feed AI all your experiences - **Invest in data infrastructure first**: you need clean data (garbage in, garbage out) - **Test AI augmentation before replacement**: don't eliminate teams because "AI can replace them" - **Plan for skill shift, not headcount reduction**: budget for training - **Avoid lengthy contracts with rigid platforms**: this landscape is changing fast - **Buy for integration**: not features ### Michael's Advice: Even with the insane tempo of change today, good things take time. Complexity and expertise are still with us, and nobody has cancelled either. - **Focus on experience**: Use AI to give yourself back hours for strategy and creativity - **Support experimentation**: Try new tools, give feedback, and help shape what comes next - **Bet on innovation, not incumbency**: Don't let past acquisitions and pivots close you off to new ideas_&#xNAN;_ **_"We are all experience builders now: planners, entrepreneurs, and developers alike. This era demands that we take risks and support each other's experiments.”_** ## What This Means for All of Us What struck me most about our conversation was how Kelly's enterprise experience and my founder perspective led to complementary insights rather than opposing viewpoints. The future we outlined isn't just about better software it's about fundamentally changing the role of events in business and society. AI won't just replace tools; its real role is in transforming how event data and workflows connect. AI in events isn't just about doing what we've always done, faster. It's about unlocking new ways for events to matter more. To attendees, to organizations, and to the communities they create. As Kelly put it, this isn't a race. The winners won't be those who move fastest, but those who use AI thoughtfully to amplify human judgment and creativity. ### What's your take? What did we nail? Where are we completely wrong? The current moment and these ideas are speculative and challenging, but that’s what makes the conversation worth having. The more minds (physical and digital) we throw at these questions, the readier we’ll all be for whatever is coming, so please join in. # Event Tech’s Next Wave: Will AI Break the Pattern? URL: https://www.highbar.ai/blog/event-tech-wave-will-ai-break-the-pattern Published: 2025-09-06 I’ve been building event technology for 13 years. Eleven years at Attendify, one year at Hopin, and now a year since starting Highbar.ai. And yet, even with all that time in the industry, I still feel like an outsider. Too much of event tech just doesn’t make sense. Companies spend heavily on services just to make the technology work. Consultants are hired to explain what “all in one” platforms really mean. Organizers are locked into multi-year SaaS contracts, with penalties if they try to leave early. When we built Attendify, we didn’t set out with a grand strategy. We just created a DIY event app with transparent pricing because it felt like the only fair way to compete. It worked, to a point. But looking back, it was just one moment in a bigger pattern. ## **The Cycles of Event Tech** Last year at IMEX America, I snapped a photo during a session by Julius Solaris. He broke down the waves of innovation that have defined event technology: online registration, event apps, engagement tools, virtual events, and now, AI. Each wave has expanded what’s possible for attendees and organizers. But each has also carried the same underlying tradeoffs: complexity creeping in where simplicity was needed, and customization taking precedence over usability and accessibility. _Event Tech Waves as Presented by Julius Solaris of [BoldPush](https://boldpush.com/)_ ## **Why AI Feels Different** When I started Highbar, I asked myself: will AI just become another wave in this cycle, or does it have the potential to break it? I believe it’s the latter. For the first time, the technology exists to create personal experiences without the crushing costs of customization. To enable discovery that feels natural, not buried in endless menus. To capture data that actually translates into insight, not just dashboards that gather dust. And even to open the door to new business models where event technology feels like a win-win rather than a tax. ## **Breaking the Pattern** To me, the original promise of event apps was to act as a kind of “tracking pixel for the real world.” A tool that could make sense of the live event experience and help both attendees and organizers get more value from it. But the industry never came close. Innovation stalled before that vision could be realized. AI gives us a second chance. If we use it well, it could mark not just another wave of tools, but a fundamental break from the old tradeoffs that have limited progress. That’s why I started [Highbar.ai](https://highbar.ai): to see if we can finally deliver on the potential event technology has always promised. # AI Scheduling at INBOUND: A Glimpse Into the Future of Events URL: https://www.highbar.ai/blog/ai-scheduling-at-inbound-a-glimpse-into-the-future-of-events Published: 2025-09-03 A couple weeks ago, Julius Solaris shared a story in his newsletter that stuck with me. It was about an AI assistant at HubSpot’s **INBOUND** conference, and it might be one of the clearest signals yet about where event technology is heading. Here’s what happened. Instead of scrolling through hundreds of sessions, Julius simply typed: > _“I am interested in sessions about event marketing.”_ And instantly, the AI assistant built him a personalized agenda. No friction. No endless clicking. Just relevant answers in seconds. It’s easy to see the magic here: - Attendees skip the noise and get straight to what matters. - Personalization stops being a buzzword and actually _feels_ real. But this is where things get tricky. ## **Why INBOUND’s Example Is Hard to Replicate** What INBOUND pulled off wasn’t just “drop content into an LLM and hope for the best.” They had advantages most events don’t: - Clean, structured data. - Full control over the content. - One flagship event to optimize for. Now, imagine trying to replicate that across dozens of events, with last-minute schedule changes, incomplete attendee profiles, messy content, and the need for analytics. That’s the real-world challenge. ## **What We’re Building at Highbar** For the past year, our team at Highbar.ai has been focused on exactly this problem: bringing the magic of AI-powered scheduling to _any_ event, not just a flagship with perfect data. That means: - ⚡ Instant, personalized recommendations - 📝 Built to handle real-world, imperfect data - 💬 A natural conversation interface (not just filters) - 📱 Integrated into a full event app, not bolted on as a separate tool In other words: personalization that actually works, even when conditions aren’t perfect. ## **Why This Matters** Every event professional knows the frustration attendees feel when they’re overwhelmed by choice. AI can reduce that friction dramatically. But unless it’s designed for the messy, unpredictable reality of live events, the magic won’t last. At Highbar, that’s the challenge we’ve taken on, and it’s what gets us excited about where event technology is headed. 👉 Here’s a 52-second demo of how it works. # Reimagining the Event App: Highbar Demo at Event Tech World URL: https://www.highbar.ai/blog/highbar-demo-at-event-tech-world Published: 2025-06-07 We had the chance to demo Highbar for the [_Event Tech World_](https://eventtechworld.com/) community, a global group of event professionals passionate about getting the most out of the tech they use. True to the spirit of ETW, the session wasn’t just about showing off features it was about sparking conversation around how AI can actually _solve real problems_ for organizers and attendees alike. I walked through how Highbar blends a fully featured mobile event app with an AI co-pilot that saves time, reduces friction, and personalizes the attendee experience without sacrificing functionality. From instant answers about Wi-Fi and dress code to surfacing relevant sessions, speakers, and sponsors in real-time, the goal is simple: help attendees engage more and organizers stress less. Big thanks to Vanessa Lovatt and the team at Event Tech World team for creating such a collaborative space to share and learn. If you missed the session, the full demo is embedded below, take a look and let us know what you think! # Inside Highbar’s AI Co-Pilot Event App Launch! URL: https://www.highbar.ai/blog/inside-highbars-ai-co-pilot-event-app-launch Published: 2025-05-02 Earlier this year, we launched Highbar’s AI-powered co-pilot app at the Flex Technology Group Sales Kickoff at the Wynn in Las Vegas. Our first live event partnership and a major milestone for the team. We also captured a case study video while on-site. 🎥 Take a look and read on for a few key lessons and real attendee feedback. ## **💡 Co-Pilots Truly Enhance the Event Experience** Attendees repeatedly emphasized how easy it was to get the information they needed, fast. _“It’s very conversational, so I don’t have to know where I need to go. I just ask a question, and it takes me there.” – David Cannode, SVP of IT @ FlexTG_ The Highbar co-pilot reduced confusion, streamlined schedules, and let people focus on being present, not staring at their phones. ## **🧭 One App, Two Usage Styles** Some attendees engaged heavily with the AI co-pilot, while others stuck to the traditional schedule and content features. That confirmed something we’ve believed for a while: the best event apps need both. _“My favorite part was that everything was in one spot. I just went to the app, asked my question, and it answered. No confusion.” – Halie Howell, Social Media Manager @ FlexTG_ ## **🔄 Web Apps Win on Simplicity** Despite expectations for native apps, onboarding via web app was seamless. No one asked about downloading anything. That’s a strong signal: web delivery can reduce friction without sacrificing functionality. ## **🤝 An 11 out of 10 Partnership** The feedback from FlexTG’s team was beyond encouraging: _“Every step was ten steps ahead of where we were. It took so much worry off of our mind… The finished product is an eleven out of ten.” – Rob Stevenson, VP of Marketing @ FlexTG_ We’re deeply grateful to Rob Stevenson and the FlexTG team for being incredible partners and early adopters of AI-first event tech. ## **What’s Next for Highbar?** We’re building on what we learned at FlexTG with a few immediate next steps: - A redesigned co-pilot onboarding experience to increase adoption - Playbooks that show attendees what to ask the co-pilot - Deeper integrations (think: wayfinding + networking suggestions) - A long-term vision that moves from co-pilots to AI agents, working behind the scenes to make the attendee experience even smarter This was just the beginning. Thanks again to the whole Flex Technology Group team. We couldn’t have asked for a better launch partner. # Why Build an Event App in 2025? URL: https://www.highbar.ai/blog/why-build-an-event-app-in-2025 Published: 2025-04-08 Since starting on the Highbar journey six months ago, I’ve been asked the same blunt question more than a dozen times: **“Why build an event app in 2025?”** It’s a fair question, and a surprisingly deep one. It’s also not easy to answer, because let’s be honest: the event app category hasn’t been buzzing with innovation. Many of the most exciting vendors, companies that once pushed boundaries, have been acquired, sunsetted (like Attendify), or quietly settled into a groove, serving a narrow market niche. There’s nothing wrong with that, but there isn’t a single customer I’ve talked to who’s genuinely excited about the category. As an entrepreneur, you typically want to ride a rising wave, and event apps have felt like they’ve been in structural decline for the last 4–5 years. So what gives? To me, the answer is simple:**** **Every path to meaningful AI in event tech runs through creating the next-generation event app.** You can’t reinvent event technology without a much deeper understanding of the attendee. ## **It’s the Attendee Experience, Stupid.** The real opportunity is to build a next-gen event management solution, one that finally embraces the attributes we expect from modern SaaS: consumer-grade experience, product-led growth, self-serve onboarding, transparent pricing, a constant stream of innovation. But you can’t boil the ocean. And more importantly, you’ll never reach that promised land without deep, actionable insight into the attendee experience. And that’s where event apps come in... Apps aren't perfect. But they’re an amazing form factor and they're universal. No other event technology touches what matters most, the attendee experience. At least until everyone’s walking around in Meta Ray-Bans 🙄. Because the app is the ONLY way to capture the full arc of attendee behavior, as it unfolds, in real time. Not just who showed up, but what they did once they got there. - Did they actually attend the session they registered for? - Did they open the push about the sponsor booth? - Did they connect with other attendees? - Did they engage with content, or bounce after Day 1? The list goes on. But here’s the big shift... The difference between today’s event apps and the next generation isn’t just polish, it’s a complete rethinking of what the app _does_. ## **Event Apps 2.0** v1.0 event apps captured attendee engagement, but only through clunky reports and indirect signals. Menus. Lists. Profiles. Clicks. Downloads. Friction everywhere and fuzzy data that never quite told a clear story. What does it mean when someone views a sponsor profile? Or downloads an attachment? Or scrolls through the agenda? Those engagement signals are vague at best, and often misleading. Next-generation event apps will: 1. Empower attendees to ask questions and get instant answers (available today). 2. Provide real-time support via a personalized AI co-pilot (available today). 3. Surface content and connections using an AI agent working quietly in the background (coming soon). The result? Attendees spend _more time_ focused on your event, not the app. They’re more present. Less distracted. And your event team spends _less time_ answering repetitive questions. That’s already a huge win, but it gets even better. ## **Intent Signals Like Never Before** In next-gen apps, the primary interaction isn’t tapping around menus, it’s _asking questions_. And that shift unlocks a goldmine of signal: “I’m looking for a session on \_\_\_\_\_\_\_” “I need to connect with a company that can help with \_\_\_\_\_\_\_” “Are there any insights on \_\_\_\_\_\_\_?” Every blank is a window into what your attendees want, _as individuals_ and _in aggregate_. This data doesn’t just improve the app, it helps you: - Design a smarter event - Surface better matches between attendees, sponsors, and content - Deliver on the long-promised vision of real-time personalization ## **What’s Next?** Our goal isn’t to replace your whole event stack. It’s to radically improve the part of the experience that attendees actually touch, and to make it _infinitely smarter_. Once we get that right, we’ll unlock the insights needed to: - Personalize at scale - Power better sponsorship value - Reimagine registration and other core tools through the lens of AI Because the future of events doesn’t live in a web dashboard, it lives in the hands of every person walking your floor. We hope you’ll join our journey, share your perspective, and help us build what’s next. Onwards! **🚀** \------- 📖 _Want to see what a smarter event app looks like?_ [Get a demo](https://cal.com/balyasny/highbar-demo) or follow along as we build at [highbar.ai](https://highbar.ai) \------- # Reflections from Skift’s AI & the Future of Events Summit URL: https://www.highbar.ai/blog/reflections-from-skifts-ai-the-future-of-events-summit Published: 2025-03-28 I had the privilege of representing [Highbar](https://highbar.ai) and speaking at the [Skift Meetings AI & the Future of Events Summit](https://meetings.skift.com/2025/03/13/8-key-takeaways-from-skift-meetings-ai-the-future-of-events-summit/), joining some of the most interesting folks shaping the future of AI and event technology. ## Zooming Out Before we dive into specific takeaways let's just say it... nobody has AI & The Future of Events fully figured out. And that’s not just okay, it’s a good thing. Events are in a uniquely privileged position where the benefits of AI will accrue industry-wide, even if organizers take a wait-and-see approach. As AI-generated content floods other channels, the premium on in-person connection will only increase. Face-to-face interactions, authenticity, and presence are more valuable than ever. So while there’s no need to rush in for the sake of being first, the opportunity to enhance events with AI is too good to ignore. That’s why this summit felt so timely and energizing. There’s genuine curiosity, healthy skepticism, and growing momentum. Let’s dive into what stood out. ## Insights from Key Voices 📌 “It’s the ideal time to experiment with AI.” – Anca Platon Trifan, CMP, WMEP and Meg Pisani underscored how important it is for hashtag#EventProfs to dive into AI, explore new tools, and find what works. The more you experiment, the more use cases emerge. Now is the time. 📌 “Focus on quality over quantity.” – Anca also made a great point about not chasing every AI tool. Instead, mastering a select few that offer real intelligence and impact is key. All the frontier models are incredibly capable and only getting better, literally every day. 📌 “What if generative AI is really about creativity?” – Henry Coutinho-Mason is spot on: AI isn’t replacing creativity. We’re lucky to be in an industry where human connection is the point, and AI will only sharpen that up by making us all more creative, productive, and get more value from events that embrace AI. Co-creating with AI is a great way to put it. ## Ideas from Highbar In my session, I shared insights from building **Highbar**, an AI-native co-pilot designed to enhance every part of the attendee experience. 👀 **Your event’s superpower is attention.** Traditional event apps increase screen time. AI-native apps give time back. Instant answers, AI agents, and always-on help desks take pressure off your team and let attendees focus on the experience. 📉 **Forget vanity event app metrics.** Event success isn’t about downloads or session views. AI shifts the focus to answers provided, connections made, and insights delivered. Metrics that actually matter to #eventprofs. 🎯 **Personalization at scale.** Every AI interaction makes the next one more personal and useful. This process is hands-off for organizers, but built with guardrails. AI agents will take this even further, surfacing what matters most in the moment. ## See for Yourself If you missed the summit, check out the recording here. Our session starts around minute 57. ## Summit Speakers to Follow These folks shared exciting ideas during the event and are absolutely worth following: - [**Miguel Neves**](https://www.linkedin.com/in/miguelseven/) – Editor-in-chief at Skift Meetings - [**Anca Platon Trifan, CMP, WMEP**](https://www.linkedin.com/in/ancatrifan/) – Founder and event technologist - [**Meg Pisani**](https://www.linkedin.com/in/meg-pisani-b4a7676/) – VP of Supplier Relations, Maritz - [**Henry Coutinho-Mason**](https://www.linkedin.com/in/henry-coutinho-mason-3689572/) – Author, futurist, creativity evangelist - [**Asaf Shuster**](https://www.linkedin.com/in/asaf-shuster/) – Founder & CEO, Kampfire - [**Jonathan Easton**](https://www.linkedin.com/in/eastonjon/) – VP Product Design, Gevme - [**Janette Roush**](https://www.linkedin.com/in/janetteroush/) – SVP Innovation & Chief AI Officer, Brand USA The event was a powerful reminder that AI isn’t just a tool, it’s a mindset shift. We're grateful to be building at the intersection of events and AI, and even more excited about what’s coming next. # Announcing Highbar's Private Beta: The First Step Toward AI-First Event Tech URL: https://www.highbar.ai/blog/announcing-highbars-private-beta-the-first-step-toward-ai-first-event-tech Published: 2024-11-19 _Editor’s note: This post is from our private beta in late 2024. The beta has ended and Highbar is now generally available. The early-adopter offer below is no longer open. [Start free](https://hub.highbar.ai/auth/signup) or [book a demo](https://cal.com/balyasny/highbar-demo)._ We’re thrilled to share some exciting news: Highbar.ai is officially launching its private beta! This marks the beginning of a new chapter in event technology that comes at a unique moment at the very beginning of a new technological wave. ## The Perfect Blend of AI & Event App Highbar.ai is more than an event app. It’s a platform built with a purpose: to enhance attendee engagement while freeing event organizers to focus on what matters most, the event experience. Our first product introduces an AI co-pilot that revolutionizes how attendees navigate events and how organizers manage them. Gone are the days of endless scrolling through lists of sessions, speakers, and sponsors. With Highbar, attendees can ask questions and get instant, actionable answers, whether they’re looking for the best session to attend, finding a sponsor that aligns with their interests, or reconnecting with someone they met last year. Highbar also integrates all the traditional event app features you know and love (like schedules, speaker profiles, and attendee directories) but supercharges them with AI to make them 10x more powerful and intuitive. ## Why Private Beta? A private beta gives us the opportunity to roll out Highbar in a measured way. We’ll be working closely with early adopters to gather feedback, refine the experience, and ensure our product meets the needs of the event tech community. This is a chance to help shape the future of event technology, together. ## What Highbar.ai Delivers 1\. AI Co-Pilot: A smart assistant for attendees that answers questions, provides recommendations, and simplifies navigation. 2\. Traditional App Features, Reinvented: All the essentials, from schedules to directories, now enhanced with AI-driven insights. 3. Event Help Desk Automation: Reduces the workload on event teams by automating responses to the majority of attendee questions. ## Join the Beta and Shape the Future We’re partnering with event tech geeks, early adopters, and organizations looking to transform their event experiences. Interested? Here’s how you can get involved: 1\. Learn More: Visit [highbar.ai](https://highbar.ai) to explore the platform and see how it works. 2\. Request a Demo: [Schedule a live demo](https://cal.com/balyasny/highbar-demo) to experience Highbar.ai in action. 3\. Get Started: [Sign up free](https://hub.highbar.ai/auth/signup) on our website. For those willing to go the extra mile, we’re offering a unique opportunity for up to three clients to work closely with us and receive a lifetime 50% discount. This includes spending a few extra hours sharing detailed feedback that will help refine the product, if you're interested, email [michael@highbar.ai](mailto:michael@highbar.ai) to learn more. Of course, if you're not ready for the commitment and just want to see a demo, we’d love that too! ## What’s Next? We’re planning a public launch in early Q1 2025, and we’re already looking ahead with excitement. Stay updated by following our blog, where we’ll share progress and updates along the way. ## A Huge Thank You We couldn’t have reached this milestone without the incredible support of our partners, early adopters, and, of course, our amazing team. It’s been an exciting journey to build a platform we truly believe will transform event technology, and we can’t wait to see how it’s used in the real world. Ready to join the movement? Visit highbar.ai today and be part of the future of event tech. # Terms of Service URL: https://www.highbar.ai/terms-of-service Last updated: 2026-04-30 ## Terms of Service for Highbar End Users PLEASE READ THESE TERMS OF SERVICE ("TERMS" OR "AGREEMENT") CAREFULLY TO ENSURE THAT YOU UNDERSTAND EACH PROVISION. THIS AGREEMENT CONTAINS A MANDATORY INDIVIDUAL ARBITRATION AND CLASS ACTION/JURY TRIAL WAIVER PROVISION THAT REQUIRES THE USE OF ARBITRATION ON AN INDIVIDUAL BASIS TO RESOLVE DISPUTES, RATHER THAN JURY TRIALS OR CLASS ACTIONS. BY ACCESSING OR USING THE HIGHBAR SERVICES, YOU AGREE TO THESE TERMS. IF YOU DO NOT WISH TO BE BOUND BY THESE TERMS, PLEASE DISCONTINUE YOUR USE OF THE SERVICES IMMEDIATELY. ### 1. About Highbar We, Highbar AI, Inc. ("Highbar"), provide various event management software solutions to event organizers (each, a "Client") for use in connection with one or more in-person or virtual events (each, an "Event"). These solutions include mobile applications, websites, attendee data management tools, and other event-related products (collectively, the "Products"). Our Clients may, in turn, make some of these Products available to their customers for the purpose of attending and participating in their Events ("End Users"). We also offer certain support and hosting services related to the Products, as well as the Highbar website currently located at www.highbar.ai and all subdomains therein (the "Site" and, together with the Products and related support and hosting services, the "Services"). ### 2. Who is Subject to These Terms These Terms apply to your use of the Services if you are accessing the Services as an End User ("you" or "your") to attend and participate in an Event hosted and organized by one or more of our Clients. If you are accessing the Services as a Client to create and manage one or more Events, please visit the Highbar Terms of Service applicable to Clients using the toggle above. ### 3. Changes to These Terms We may modify these Terms from time to time. We will provide reasonable notice of material changes through the Services or by email. Changes will not apply retroactively and will not apply to disputes or events occurring before the change is published. Your continued use of the Services after the effective date of a change constitutes your acceptance of the updated Terms. ### 4. Data Privacy Information that we collect through the Services about you is governed by our Privacy Policy, which is incorporated by reference herein in its entirety. You hereby acknowledge that you have read and agree to be bound by our Privacy Policy. If you are located outside of the United States, please note that your personal data may be transferred to the United States or other jurisdictions that may not offer the same level of data protection as your home country. Where required, we rely on appropriate safeguards, including the European Commission's Standard Contractual Clauses (SCCs), to lawfully transfer personal data. ### 5. Responsibility for User Content (DMCA Policy) We respect the rights of third-party creators and content owners and expect that you will do the same. Given the nature of the Services and the volume of information submitted, we cannot and do not monitor all messages, data, information, text, graphics, audio, video, or other materials and content of any kind posted/uploaded/transmitted to or through the Services by our users (collectively, "User Content", and any such User Content posted by you or through your use of the Services, "Your Content"). You expressly agree that we: (a) will not be liable for any User Content, and (b) reserve the right to review, reject, delete, remove, modify, or edit any User Content at any time for any reason, without liability and without notice to you. We reserve the right, but are not obligated, to remove User Content from the Services for any reason, including any of Your Content that we believe violates these Terms or our Acceptable Use Policy below. It is our policy to respond to all claims of intellectual property infringement. We will promptly investigate notices of alleged infringement and will take appropriate actions required under the Digital Millennium Copyright Act, Title 17, United States Code, Section 512(c)(2) ("DMCA") and other applicable intellectual property laws. Please submit any notification of claimed copyright infringement on the Services to the following Designated Agent: Highbar AI, Inc. Attn: Legal Department Email: hello@highbar.ai To be effective, the notification must be a written communication that includes the following: 1. A physical or electronic signature of a person authorized to act on behalf of the owner of an exclusive right that is allegedly infringed; 2. Identification of the copyrighted work claimed to have been infringed, or, if multiple copyrighted works are covered by a single notification, a representative list of such works at that site; 3. Identification of the material that is claimed to be infringing or to be the subject of infringing activity and that is to be removed or access to which is to be disabled, and information reasonably sufficient to permit us to locate the material; 4. Information reasonably sufficient to permit us to contact the complaining party, such as an address, telephone number, and, if available, an electronic mail address at which the complaining party may be contacted; 5. A statement that the complaining party has a good-faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law; 6. A statement that the information in the notification is accurate and, under penalty of perjury, that the complaining party is authorized to act on behalf of the owner of an exclusive right that is allegedly infringed. ### 6. Acceptable Use Policy The following is a partial list of prohibited activities on or through the Services: 1. Submitting User Content that is patently offensive to the online community, such as content that promotes racism, bigotry, hatred, or physical harm of any kind against any group or individual; 2. Engaging in activities or submitting User Content that could be harmful to minors; 3. Engaging in activity or submitting User Content that harasses or advocates harassment of another person; 4. Engaging in activity that involves the transmission of "junk mail" or unsolicited mass mailing or "spam" or harvesting or otherwise collecting personally identifiable information about our users, including names, phone numbers, addresses, or email addresses without such users' prior consent; 5. Engaging in activity or submitting User Content that promotes illegal activities or conduct that is abusive, threatening, obscene, defamatory, or libelous; 6. Submitting User Content that contains restricted or password-only access pages, or hidden pages or images; 7. Submitting User Content that displays pornographic or sexually explicit material of any kind; 8. Submitting User Content that provides instructional information about illegal activities, such as making or buying illegal weapons, violating someone's privacy, or providing or creating computer viruses; 9. Submitting User Content that contains viruses, Trojan horses, worms, or any other similar forms of malware; 10. Engaging in activities or submitting User Content that solicits passwords or personally identifiable information for unlawful purposes from other users of the Services; 11. Engaging in unauthorized commercial activities and/or sales without our prior written consent, such as advertising, solicitations, contests, sweepstakes, barter, and pyramid schemes; 12. Using any robot, spider, other automatic device, or manual process to monitor, copy, or "scrape" web pages or the content contained in the Services or for any other unauthorized purpose without our prior written consent; 13. Using any device, software, or routine to interfere or attempt to interfere with the proper working of the Services; 14. Decompiling, reverse engineering, or disassembling the software underlying the Services or attempting to do so; 15. Taking any action that imposes an unreasonable or disproportionately large load on the Services or our hardware and software infrastructure or that of any licensors or suppliers. In addition, you covenant and represent that you will not use the Services for any purpose other than those that are personal, nor will you use the Services in violation of the law or these Terms. While we are not under any obligation to monitor User Content, we may, at our sole discretion, remove any Content that we deem objectionable, offensive, unlawful, or in violation of these Terms. ### 7. Your Content For clarity, the rights you grant in this license are for the limited purpose of operating, promoting, developing, and improving our Services. Subject to the limited license below and the terms associated with a Virtual Event described below, you retain all of your rights in all of Your Content. Unless agreed otherwise in writing signed by us, by submitting Your Content, you hereby grant to us, for the purpose of providing you the Services, a royalty-free, perpetual, irrevocable, fully transferable, sublicenseable, nonexclusive right and license to: 1. Use, access, store, copy, modify, re-post, rearrange, display, distribute, reproduce, perform, and create derivative works from all of Your Content and likeness in any form, media, software, or technology of any kind now existing or developed in the future, and the right to sublicense the foregoing rights through multiple tiers without compensation to you; and 2. Access your account and Your Content and to process and submit Your Content to the Client posting your Event. By submitting and posting Your Content on the Services, you hereby represent and warrant to us that: 1. You have all necessary authority, rights, and permissions to submit Your Content and grant the licenses described in the previous paragraph; 2. Your Content is accurate, current, and complete; 3. Your Content does not infringe or misappropriate any copyright, trademark, trade secret, patent, or other intellectual property right of any third party or violate any other rights of a third party, including, without limitation, any rights of privacy or publicity or any contractual rights; 4. Submitting Your Content does not violate any applicable law, regulation, or any agreements between you and a third party, or otherwise cause injury to any third party. ### 8. Virtual & Video Livestreaming Events You may choose to participate in Events that utilize video and/or audio streaming and recording functionality as part of the Event (a "Virtual Event") and you understand and agree that Virtual Events may be recorded in the event that the Client organizing the Virtual Event chooses to do so. You consent to such recording by participating in the Event. You can choose to turn your video and audio on or off on your own device or through the web browser you utilize to participate in a Virtual Event. Video and/or audio streaming and recording technology is provided by third parties that are integrated with our Services. Your use of the functionality provided by such third parties is subject to the terms of service, privacy practices, and related agreements provided by such third parties, and we assume no responsibility for such terms, nor for the actions or practices of such third parties. To the extent that you choose to participate in a Virtual Event, you grant us, the Client organizing the Virtual Event, and each of such party's affiliates, partners, licensees, and assigns the irrevocable, worldwide right to use, display, reproduce, sublicense, transmit, store, publish, modify, or create derivative works based upon the photographs and audiovisual recordings made of you, including your name, voice, and likeness that may be captured in connection with the Virtual Event (an "Appearance"), including excerpts thereof, in any and all forms of media now known or hereafter devised, for editorial, commercial, promotional, or any other purpose in any and all formats, now known or hereafter developed, in connection with your participation in the Virtual Event. You hereby waive any right to inspect or approve any use of the Appearance, and you release us and our affiliates, partners, employees, officers, licensees, and assigns from any and all claims arising out of the use of the Appearance, including, but not limited to, invasion of privacy or rights of publicity, or any claims for consideration or compensation for the Appearance or the rights granted hereunder. ### 9. AI Powered Features The Services include features powered by artificial intelligence and machine learning, which may include AI concierge and chatbot functionality, networking and matching recommendations, audience analytics, content and session summarization, and similar capabilities (collectively, "AI Features"). When you interact with AI Features, your inputs (such as questions, profile information, goals, and engagement activity) are processed to generate responses, recommendations, and insights. You understand and agree that: (a) AI Features may produce output that is inaccurate, incomplete, or unexpected. You should not rely on AI Features for medical, legal, financial, or other professional advice, or for any material decisions. (b) The handling of your personal information in connection with AI Features, including the use of third-party AI service providers, data retention, and any restrictions on the use of your content for model training, is described in our Privacy Policy. (c) Highbar may update, modify, retrain, or discontinue AI Features at any time. Where applicable law requires the option to opt out of automated decision-making or profiling, Highbar will provide such an option as described in the Privacy Policy. ### 10. Mobile Apps Accessing Highbar – Highbar provides its Services through a Progressive Web App ("PWA"), which is accessible via any modern web browser on both mobile and desktop devices. You may optionally choose to install the PWA on your mobile device for a native-like experience, including offline functionality and push notifications (where supported by your device and browser). No download from the Apple App Store™ or Google Play™ is required. Highbar's PWA is designed to be lightweight and broadly compatible, but we do not guarantee that all features will work on all devices or operating systems. Your continued use of the PWA constitutes acceptance of any automatic updates or improvements we may apply to enhance performance and security. If downloadable native apps are introduced in the future, additional terms may apply, including those imposed by the applicable app store provider. You agree to comply with all relevant usage rules and legal requirements should you choose to use any such future app. We reserve all rights not expressly granted herein. ### 11. Intellectual Property 1. **Our Intellectual Property Rights** – Highbar exclusively owns all rights, title, and interest in and to the Services, including the Products, the Site, and all Site Content (as defined below). You agree that the foregoing shall include all rights with respect to copyright, patent, trademark, and all other intellectual property laws in any jurisdiction. As used herein, "Site Content" means any and all materials, including, without limitation, information, data, text, editorial content, design elements, look and feel, formatting, graphics, images, photographs, videos, music, sounds, and other content, contained in or delivered via the Services (excluding User Content) or otherwise made available by us in connection with the Services. You agree to use the Services and the Site Content only for purposes that are permitted by these Terms and any applicable local, state, provincial, national, or other law, rule, or regulation. Any rights not expressly granted herein are reserved. Without limiting the foregoing, you may not duplicate or reuse any portion of the HTML/CSS or visual design elements of the Site without express written consent from Highbar. 2. **License to the Services** – Subject to your compliance with these Terms, we grant you a limited, non-exclusive right to use our Services solely for their intended purposes. You may not transfer or sublicense the foregoing license to any third parties. ### 12. Account Access You are solely responsible for safeguarding any credentials used to access the Services, including passwords, magic-link emails, single sign-on accounts, and attendee codes. You agree not to use the credentials of another Highbar user, and you agree to notify Highbar immediately of any unauthorized use of your account. We assume no responsibility for, and will not be liable for, any loss that you incur as a result of someone else accessing your account, with or without your knowledge. ### 13. Representations and Warranties and Indemnification In addition to any other representations made by you in these Terms, you further represent and warrant that: 1. You are of legal age (at least 13 years of age) and are otherwise capable of forming a legally binding contract. 2. You must be human. Accounts registered by "bots" or similar automated methods are not allowed. 3. You hereby grant us permission to publicly display your profile, Your Content, and such other information as may be supplied by you and designated for public display. 4. Your use of the Services does not violate any applicable law, regulation, or any agreements between you and a third party, or otherwise cause injury to any third party. You agree to indemnify, defend, and hold harmless Highbar, and its officers, directors, employees, agents, contractors, and suppliers from and against any and all claims, costs, demands, damages, liabilities, or expenses, including, without limitation, reasonable attorneys' fees, arising from or related to: Your Content; your use of the Services; your breach of these terms; any actual, prospective, completed, or terminated purchase, sale, or other transaction between you and a third party. ### 14. Disclaimers and Limitations We intend that the information contained in our Services be accurate and reliable; however, errors sometimes occur. From time to time, we may issue an update to the Services which may add, modify, and/or remove features from the Services. These updates may be launched automatically with little or no notice, although we may make reasonable efforts to notify you in advance of an upcoming update. THE SERVICES AND THE INFORMATION, SOFTWARE, PRODUCTS, AND SERVICES ASSOCIATED WITH IT ARE PROVIDED "AS IS." WE AND/OR OUR SUPPLIERS, LICENSORS, PARTNERS, AND AFFILIATES DISCLAIM ANY WARRANTY OF ANY KIND, WHETHER EXPRESS OR IMPLIED, AS TO ANY MATTER WHATSOEVER RELATING TO THE SERVICES AND ANY INFORMATION, SOFTWARE, PRODUCTS, AND SERVICES PROVIDED HEREIN, INCLUDING WITHOUT LIMITATION THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NONINFRINGEMENT. USE OF OUR SERVICES IS AT YOUR OWN RISK. WE AND/OR OUR SUPPLIERS ARE NOT LIABLE FOR ANY DIRECT, INDIRECT, PUNITIVE, INCIDENTAL, SPECIAL, OR CONSEQUENTIAL DAMAGES OR OTHER INJURY ARISING OUT OF OR IN ANY WAY CONNECTED WITH THE USE OF OUR SERVICES OR WITH THE DELAY OR INABILITY TO USE THE SERVICES, OR FOR ANY INFORMATION, SOFTWARE, PRODUCTS, AND SERVICES OBTAINED THROUGH US, OR OTHERWISE ARISING OUT OF THE USE OF THE SERVICES, WHETHER RESULTING IN WHOLE OR IN PART, FROM BREACH OF CONTRACT, TORTIOUS BEHAVIOR, NEGLIGENCE, STRICT LIABILITY, OR OTHERWISE, EVEN IF WE AND/OR OUR SUPPLIERS HAD BEEN ADVISED OF THE POSSIBILITY OF DAMAGES. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF IMPLIED WARRANTIES, SO THE ABOVE EXCLUSION MAY NOT APPLY TO YOU. ### 15. Limitation of Liability IN NO EVENT SHALL WE OR OUR SUPPLIERS OR LICENSORS BE LIABLE FOR LOST PROFITS OR ANY SPECIAL, INCIDENTAL, OR CONSEQUENTIAL DAMAGES (HOWEVER ARISING, INCLUDING NEGLIGENCE) ARISING OUT OF OR IN CONNECTION WITH THIS AGREEMENT OR YOUR USE OF THE SERVICES. OUR LIABILITY, AND THE LIABILITY OF OUR SUPPLIERS, LICENSORS, AND AFFILIATES, TO YOU OR ANY THIRD PARTIES IN ANY CIRCUMSTANCE, SHALL NOT EXCEED THE GREATER OF: 1. THE TOTAL SUM OF FEES PAID BY YOU IN THE SIX (6) MONTHS IMMEDIATELY PRIOR TO THE ACTION OR EVENT FORMING THE BASIS FOR SUCH CLAIM; OR 2. ONE HUNDRED DOLLARS ($100). THE LIMITATIONS OF LIABILITY SET FORTH ABOVE ARE FUNDAMENTAL ELEMENTS OF THE CONTRACT BETWEEN US AND YOU. Some states do not allow the limitation of liability, so the foregoing limitation may not always apply. ### 16. Errors and Delays We are not responsible for any errors, delays, or other technical problems beyond our reasonable control. ### 17. Termination and Cancellation You are solely responsible for canceling your Account. Account cancellation requests must be submitted in writing to hello@highbar.ai. Cancellations by phone or sent to any other email address will not be considered valid. You may also delete our App, in which case underlying app data may not be recoverable. Please visit our Privacy Policy to understand how we treat your information when you terminate your account. We reserve the right in our sole discretion, and without any prior notice, to terminate your access to the Services for any reason, including your breach of these Terms, the terms and conditions of any service for which you may have registered, or a violation of the rights of a Client, another End User, or the law. You may unsubscribe from any further communication from us at any time by delivering a written notice addressed to [hello@highbar.ai](mailto:hello@highbar.ai). You shall be responsible for ensuring delivery of the notice to us. We reserve the right, with or without notice to you at any time, to change, modify, or discontinue any service or a portion or attribute thereof, or the offering of any information, good, content, product, or service. We shall have no liability to any User or any third party should we modify or discontinue any service or an aspect thereof. ### 18. Third-Party Services Our Services may be integrated with services provided by third parties as part of the functionality of the Services (including, without limitation, the Payment Processing Partners). Similarly, as part of the Services, we may offer links to websites or applications operated by various third parties. You understand that we do not have control over third parties and that such third parties are not agents of Highbar. Our inclusion of a link to a third-party website or application is for your convenience and reference only and does not imply any endorsement of the services or the site, its contents, or its sponsoring organization. As such, we make no guarantees about, and assume no responsibility for, the information or services provided by third parties. You acknowledge and agree that we make no representation or warranty about, and do not endorse, any third party's products or services or the information provided by third parties, whether through the Services or otherwise. Accordingly, we are not responsible for your use of any third-party product or service or any harm or losses arising from or relating to your use of any third-party products or services. You should contact the third party with any questions about their products and services. Highbar hereby disclaims and you hereby discharge, waive, and release Highbar and its licensors and suppliers from any past, present, and future claims, liabilities, and damages, known or unknown, arising out of or relating to your interactions with such third parties and their products and services. For California residents, YOU HEREBY WAIVE CALIFORNIA CIVIL CODE SECTION 1542 IN CONNECTION WITH THE FOREGOING, WHICH STATES: "A GENERAL RELEASE DOES NOT EXTEND TO CLAIMS WHICH THE CREDITOR DOES NOT KNOW OR SUSPECT TO EXIST IN HIS OR HER FAVOR AT THE TIME OF EXECUTING THE RELEASE, WHICH IF KNOWN BY HIM OR HER MUST HAVE MATERIALLY AFFECTED HIS OR HER SETTLEMENT WITH THE DEBTOR." YOU HEREBY WAIVE ANY SIMILAR PROVISION IN ANY OTHER JURISDICTION. ### 19. Binding Arbitration **Informal Resolution First –** We aim to resolve any concerns or disputes you may have as efficiently and amicably as possible. Before filing a formal legal claim, you agree to try to resolve the dispute informally by contacting us at hello@highbar.ai. Most disputes are resolved this way. If we're unable to resolve the issue within 60 days, either party may initiate arbitration as described below. **Binding Arbitration –** Any dispute, claim, or controversy ("Claim") arising out of or relating to these Terms or the Services will be resolved by binding arbitration administered by the American Arbitration Association ("AAA") under its Commercial Arbitration Rules. The arbitration will take place in Los Angeles County, California, and will be conducted in English by a single arbitrator. Judgment on the arbitration award may be entered in any court with jurisdiction. This section is governed by the Federal Arbitration Act. **Exceptions –** Either party may: (i) bring an individual action in small claims court; (ii) seek injunctive or other equitable relief for alleged infringement or misuse of intellectual property rights; or (iii) opt out of arbitration as described below. **Opt-Out –** You may opt out of this arbitration provision within 30 days of first accepting these Terms by sending written notice to hello@highbar.ai with the subject line "Arbitration Opt-Out." The opt-out notice must include your full name and the email address associated with your account. **No Class Actions –** You agree to resolve disputes with us on an individual basis. You may not bring a claim as a plaintiff or class member in a class, consolidated, or representative action. Class arbitrations, class actions, and private attorney general actions are not allowed. ### 20. California Privacy Rights In accordance with California Civil Code Section 1789.3, California resident users are entitled to know that they may file grievances and complaints with California Department of Consumer Affairs, 400 R Street, STE 1080, Sacramento, CA 95814; or by phone at [916-445-1254](tel:916-445-1254) or [800-952-5210](tel:800-952-5210); or by email to [dca@dca.ca.gov](mailto:dca@dca.ca.gov). For more information about protecting your privacy, you may wish to visit: [https://www.ftc.gov](https://www.ftc.gov). ### 21. General 1. **Governing Law and Venue** – You agree that: (i) the Services shall be deemed solely based in California; and (ii) the Services shall be deemed a passive web site and service that does not give rise to personal jurisdiction over us, either specific or general, in jurisdictions other than California. These Terms shall be governed by the internal substantive laws of the State of California, without respect to its conflict of laws principles. The application of the United Nations Convention on Contracts for the International Sale of Goods is expressly excluded. Any dispute arising from these Terms or the Services shall be resolved in Los Angeles County, California. 2. **Entire Agreement** – These Terms, together with the Privacy Policy and any other legal notices published by us on the Services, constitute the entire agreement between you and us concerning the Services and supersedes any prior written or oral representations. 3. **No Waiver** – Our failure to enforce any right or provision of these Terms will not be considered a waiver of those rights. 4. **Severability** – If any provision of these Terms is found to be invalid or unenforceable by a court, the remaining provisions of these Terms will remain in effect. 5. **Force Majeure** – We shall not be held liable for any failure or delay in performance due to reasons beyond our reasonable control, including but not limited to acts of God, natural disasters, government actions, labor strikes, power outages, or internet service interruptions. 6. **Assignment** – These Terms and any rights and licenses granted hereunder may not be transferred or assigned by you, but may be assigned by us without restriction. 7. **Limitation of Action** – Any cause of action arising out of or related to the Services must commence within one (1) year after the cause of action accrues. Otherwise, such cause of action is permanently barred. ## Terms of Service for Highbar Clients PLEASE READ THESE TERMS OF SERVICE ("TERMS" OR "AGREEMENT") CAREFULLY TO ENSURE THAT YOU UNDERSTAND EACH PROVISION. This agreement contains a mandatory individual arbitration and class action/jury trial waiver provision that requires the use of arbitration on an individual basis to resolve disputes, rather than jury trials or class actions. BY ACCESSING OR USING THE HIGHBAR SERVICES, YOU AGREE TO THESE TERMS. IF YOU DO NOT WISH TO BE BOUND BY THESE TERMS, PLEASE DISCONTINUE YOUR USE OF THE SERVICES IMMEDIATELY. ### 1. About Highbar We, Highbar AI, Inc. ("Highbar"), provide various event management software solutions to event organizers (each, a "Client") for use in connection with one or more in-person or virtual events (each, an "Event"). These solutions include mobile applications, websites, attendee data management tools, and other event-related products (collectively, the "Products"). Our Clients may, in turn, make some of these Products available to their customers for the purpose of attending and participating in their Events ("End Users"). We also offer certain support and hosting services related to the Products, as well as the Highbar website currently located at www.highbar.ai and all subdomains therein (the "Site" and, together with the Products and related support and hosting services, the "Services"). ### 2. Who is Subject to These Terms These Terms apply to your use of the Services if you are accessing the Services as a Client or on behalf of a Client to create and manage one or more Events (together with the Client, "you" or "your"). If you are accessing the Services as an End User, please visit the Highbar Terms of Service applicable to End Users using the toggle above. ### 3. Changes to These Terms We may modify these Terms from time to time. We will notify Client of material changes by email or through the Services at least thirty (30) days before they take effect. Changes will not apply retroactively and will not apply to disputes or events occurring before the change is published. Continued use of the Services after the effective date of a change constitutes acceptance of the updated Terms. ### 4. Data Privacy Information that we collect through the Services about you or any End Users is governed by our Privacy Policy, which is incorporated by reference herein in its entirety. You hereby acknowledge that you have read and agree to be bound by our Privacy Policy. To the extent that, in connection with your use of the Services, you access, store, or otherwise process any personal information of End Users, you agree to comply with all applicable laws, regulations, rules, orders, and ordinances with respect to such information including, but not limited to, the European Union's General Data Protection Regulation (2016/EC/679) (the "GDPR"), the California Consumer Privacy Act ("CCPA"), the Children's Online Privacy Protection Act ("COPPA"), and the CAN-SPAM ACT. In furtherance of the foregoing, if we share information with you about End Users residing in the European Union or Switzerland, you represent and warrant that: (i) you will process such data in accordance with the applicable data protection laws; (ii) where required, you will enter into Standard Contractual Clauses (SCCs) or another lawful data transfer mechanism approved by relevant authorities; (iii) you will notify us if you make a determination that you can no longer meet these obligations; and (iv) upon such notice, we may take reasonable and appropriate steps to stop and remediate unauthorized processing. ### 5. Fees and Payment The following provisions shall apply to your use of the Services generally. 1. Order Forms. From time to time, Client and Highbar may execute one or more order forms or written agreements that set out specific Fees, Services, or other terms applicable to Client (each, an "Order Form"). Order Forms are incorporated into and form part of this Agreement. If there is any conflict between this Agreement and an Order Form signed by both parties, the Order Form controls with respect to the matters it addresses. 2. Fees. Client agrees to pay the fees for the Services as set forth on the Site or in an applicable Order Form (the "Fees"). Highbar's pricing model is usage-based and may include per-attendee fees, per-sponsor fees, credits, caps, and other components as posted on the Site or specified in an Order Form. 3. Free Trial. Highbar may offer free trial access to certain features. Publishing a live Event app requires a paid account, and Highbar may end any free trial at any time in its sole discretion. 4. Changes to fees. Highbar may change Fees from time to time upon thirty (30) days' notice, posted on the Site or otherwise communicated to Client in writing. Changes will not apply to Events already in progress, to invoices already issued, or to Fees fixed in an active Order Form for the duration of that Order Form. Client's continued use of the Services after the effective date of a change constitutes acceptance of the new Fees. 5. Payments. Fees are due upon receipt of each invoice unless an Order Form states otherwise. All payments must be made in U.S. dollars by credit card, ACH, or another method specified on the invoice. 6. Late fees. If Client fails to pay any Fees more than thirty (30) days after they become due, the unpaid amount will accrue interest from the original due date until paid in full at a rate equal to the lesser of (a) one percent (1%) per month, compounded monthly, or (b) the maximum rate permitted by applicable law. 7. Refunds. Unless an Order Form provides otherwise, all Fees are non-refundable, except in the event of a material breach by Highbar or where required by applicable law. Client must dispute any invoice in writing within thirty (30) days of the invoice date; charges not disputed within that period are deemed accepted. 8. Taxes. All Fees are exclusive of taxes, levies, and duties imposed by taxing authorities. Client is responsible for payment of all such taxes, levies, and duties, excluding only United States federal or state taxes on Highbar's income. ### 6. Responsibility for User Content (DMCA Policy) We respect the rights of third-party creators and content owners and expect that you will do the same. Given the nature of the Services and the volume of information submitted, we cannot and do not monitor all messages, data, information, text, graphics, audio, video, or other materials and content of any kind posted/uploaded/transmitted to or through the Services by our users (collectively, "User Content", and any such User Content posted to or through your Highbar account, "Your Content"). You expressly agree that we: (a) will not be liable for any User Content and (b) reserve the right to review, reject, delete, remove, modify, or edit any User Content at any time for any reason, without liability and without notice to you. We reserve the right, but are not obligated, to remove User Content from the Services for any reason, including any of Your Content that we believe violates these Terms or our Acceptable Use Policy below. It is our policy to respond to all claims of intellectual property infringement. We will promptly investigate notices of alleged infringement and will take appropriate actions required under the Digital Millennium Copyright Act, Title 17, United States Code, Section 512(c)(2) ("DMCA") and other applicable intellectual property laws. Please submit any notification of claimed copyright infringement on the Services to the following Designated Agent: Highbar AI, Inc. Attn: DMCA Agent Email: hello@highbar.ai To be effective, the notification must be a written communication that includes the following: 1. A physical or electronic signature of a person authorized to act on behalf of the owner of an exclusive right that is allegedly infringed; 2. Identification of the copyrighted work claimed to have been infringed, or, if multiple copyrighted works are covered by a single notification, a representative list of such works at that site; 3. Identification of the material that is claimed to be infringing or to be the subject of infringing activity and that is to be removed or access to which is to be disabled, and information reasonably sufficient to permit us to locate the material; 4. Information reasonably sufficient to permit us to contact the complaining party, such as an address, telephone number, and, if available, an electronic mail address at which the complaining party may be contacted; e) A statement that the complaining party has a good-faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law; and f) A statement that the information in the notification is accurate and, under penalty of perjury, that the complaining party is authorized to act on behalf of the owner of an exclusive right that is allegedly infringed. ### 7. Acceptable Use Policy The following is a partial list of the kinds of activities that are prohibited on or through the Services: 1. Submitting User Content that is patently offensive to the online community, such as content that promotes racism, bigotry, hatred, or physical harm of any kind against any group or individual; 2. Engaging in activities or submitting User Content that could be harmful to minors; 3. Engaging in activity or submitting User Content that harasses or advocates harassment of another person; 4. Engaging in activity that involves the transmission of "junk mail" or unsolicited mass mailing or "spam" or harvesting or otherwise collecting personally identifiable information about End Users, including names, phone numbers, addresses, and email addresses without End Users' prior consent; 5. Engaging in activity, or submitting User Content, or promoting information that is false, misleading, or promotes illegal activities or conduct that is abusive, threatening, obscene, defamatory, or libelous; 6. Submitting User Content that contains restricted or password-only access pages or hidden pages or images; 7. Submitting User Content that displays pornographic or sexually explicit material of any kind; 8. Submitting User Content that provides instructional information about illegal activities such as making or buying illegal weapons, violating someone's privacy, or providing or creating computer viruses; 9. Submitting User Content that contains viruses, Trojan horses, worms, or any other similar forms of malware; 10. Engaging in activities or submitting User Content that solicit passwords or personally identifiable information for unlawful purposes from other users of the Services; 11. Engaging in unauthorized commercial activities and/or sales without our prior written consent such as advertising, solicitations, contests, sweepstakes, barter, and pyramid schemes; 12. Using any robot, spider, other automatic device, or manual process to monitor, copy, or "scrape" web pages or the content contained in the Services or for any other unauthorized purpose without our prior written consent; 13. Using any device, software, or routine to interfere or attempt to interfere with the proper working of the Services; 14. Decompiling, reverse engineering, or disassembling the software underlying the Services or attempting to do so; or 15. Taking any action that imposes an unreasonable or disproportionately large load on the Services or our hardware and software infrastructure or that of any of its licensors or suppliers. In addition, you covenant and represent that you will not use the Services for any purpose other than those permitted herein, nor will you use the Services in violation of the law or these Terms. While we are not under any obligation to monitor User Content, we may, in our sole determination, remove any Content that we deem objectionable, offensive, unlawful, or in violation of these Terms. ### 8. Your Content For clarity, the rights you grant in this license are for the limited purpose of operating, promoting, developing, and improving our Services. Subject to the limited license below, you retain all of your rights in all of Your Content. Unless agreed otherwise in writing signed by us, by submitting Your Content, you hereby grant to us, for the purpose of providing you the Services, a royalty-free, perpetual, irrevocable, fully transferable, sublicensable, nonexclusive right and license to: 1. Use, access, store, copy, modify, re-post, rearrange, display, distribute, reproduce, perform, and create derivative works from all of Your Content and likeness in any form, media, software, or technology of any kind now existing or developed in the future and the right to sublicense the foregoing rights through multiple tiers without compensation to you; and 2. Access your account and Your Content and to process and submit Your Content to End Users. By submitting and posting Your Content on the Services, you hereby represent and warrant to us that: 1. You have all necessary authority, rights, and permissions to submit Your Content and grant the licenses described in the previous paragraph; 2. Your Content is accurate, current, and complete; 3. Your Content does not infringe or misappropriate any copyright, trademark, trade secret, patent, or other intellectual property right of any third party or violate any other rights of third parties, including, without limitation, any rights of privacy or publicity or any contractual rights; and 4. Submitting Your Content does not violate any applicable law, regulation, or any agreements between you and a third party, or otherwise cause injury to any third party. ### 9. AI Powered Features The Services include features powered by artificial intelligence and machine learning, which may include AI concierge and chatbot functionality, networking and matching recommendations, audience analytics, session summarization from uploaded recordings, content and registration builders, and similar capabilities (collectively, "AI Features"). Client and End User inputs, along with content uploaded by Client (such as session audio, agendas, and speaker materials), are processed by AI Features to generate responses, recommendations, summaries, and insights. Client acknowledges and agrees that: (a) AI Features may produce output that is inaccurate, incomplete, or unexpected. Client is responsible for reviewing AI-generated content before relying on or distributing it, and should not rely on AI Features for medical, legal, financial, or other professional advice or for material decisions. (b) Client is responsible for providing notice to End Users about the use of AI Features at its Events, and for obtaining any consents required by applicable law, including consents related to automated decision-making, profiling, recordings, and the use of voice or likeness. (c) If Client uploads audio, video, or other recordings to the Services, Client represents and warrants that it has obtained all necessary rights, consents, and permissions from any individuals captured in such recordings, in compliance with applicable recording, privacy, and publicity laws. (d) Client is responsible for complying with all laws applicable to its use of AI Features, including laws governing automated decision-making, profiling, and AI transparency. (e) The handling of personal information processed in connection with AI Features, including the use of third-party AI service providers, data retention, and any restrictions on the use of content for model training, is described in our Privacy Policy and any applicable Data Processing Addendum. (f) Highbar may update, modify, retrain, or discontinue AI Features at any time. ### 10. Mobile Apps Accessing the App – Highbar provides its Services via Progressive Web Apps ("PWAs"), which are web-based applications that can be accessed through any modern browser and optionally installed on supported mobile devices. Our PWAs are designed to function similarly to native apps, including offline access, push notifications (where supported), and home screen installation. No download from an app store is required. You acknowledge that our PWAs may not be compatible with all devices or operating systems, and that access depends on your device's browser capabilities. We do not warrant that the App will function on all devices or platforms. Future Native App Support (If Applicable) – If Highbar introduces native mobile applications in the future, additional terms may apply. These may include licensing restrictions, distribution via app stores such as the Apple App Store™ or Google Play™, and acceptance of those platforms' developer or usage policies. License – We grant you a non-exclusive, non-transferable, revocable license to use the PWA on supported devices for your internal business use only. You may not: - Modify, disassemble, decompile, or reverse engineer the App, except where legally permitted; - Rent, lease, loan, resell, sublicense, or distribute the App to third parties; - Interfere with or circumvent any security features; - Remove any proprietary notices from the App. You acknowledge that we may update the App automatically and that your continued use constitutes acceptance of any such updates. ### 11. Intellectual Property 1. Our Intellectual Property Rights – Highbar exclusively owns all rights, title, and interest in and to the Services, including the Products, the Site, and all Site Content (as defined below). You agree that the foregoing shall include all rights with respect to copyright, patent, trademark, and all other intellectual property laws in any jurisdiction. For the avoidance of doubt, Highbar exclusively owns all intellectual property rights in any Event app or other deployed instance of the Services, including any Event app published under Client's brand, custom domain, or subdomain. As used herein, "Site Content" means any and all materials, including, without limitation, information, data, text, editorial content, design elements, look and feel, formatting, graphics, images, photographs, videos, music, sounds, and other content, contained in or delivered via the Services (excluding User Content) or otherwise made available by us in connection with the Services. For the avoidance of doubt, Site Content includes any meta usage and other related data about the use of the Services by End Users. You agree to use the Services and the Site Content only for purposes that are permitted by these Terms and any applicable local, state, provincial, national, or other law, rule, or regulation. Any rights not expressly granted herein are reserved. Without limiting the foregoing, you may not duplicate or reuse any portion of the HTML/CSS or visual design elements of the Site without express written consent from Highbar. 2. License to the Services – Subject to your compliance with these Terms, we grant you a limited, non-exclusive right to use our Services solely for their intended purposes. You may not transfer or sublicense the foregoing license to any third parties, except to End Users registered via the Services. ### 12. Account Access You are solely responsible for safeguarding the credentials used to access your Highbar account, including passwords, magic links, and single sign-on accounts. You may not use the credentials of another Highbar user, and you agree to notify Highbar immediately of any unauthorized use of your account. We assume no responsibility for, and will not be liable for, any loss that you incur as a result of someone else accessing your account, with or without your knowledge. ### 13. Representations and Warranties and Indemnification In addition to any other representations made by you in these Terms, you further represent and warrant that: 1. You are at least eighteen (18) years of age and are otherwise capable of forming a legally binding contract under applicable law. 2. If you are entering into this Agreement on behalf of a company or other legal entity, you represent and warrant that you have full authority to bind that entity to this Agreement, and your acceptance of these Terms will be deemed acceptance by that entity. 3. You hereby grant us permission to publicly display your profile, Your Content, and such other information as may be supplied by you and designated for public display. 4. Your use of the Services does not violate any applicable law, regulation, or any agreements between you and a third party, or otherwise cause injury to any third party. You agree to indemnify, defend, and hold harmless Highbar, and its officers, directors, employees, agents, contractors, and suppliers from and against any and all claims, costs, demands, damages, liabilities, or expenses, including, without limitation, reasonable attorneys' fees, arising from or related to: (a) Your Content, (b) your use of the Services, (c) your breach of these Terms, or (d) any actual, prospective, completed, or terminated purchase, sale, or other transaction between you and a third party. ### 14. Disclaimers and Limitations We intend that the information contained in our Services be accurate and reliable; however, errors sometimes occur. From time to time, we may issue an update to the Services which may add, modify, and/or remove features from the Services. These updates may be launched automatically with little or no notice, although we may make reasonable efforts to notify you in advance of an upcoming update. THE SERVICES AND THE INFORMATION, SOFTWARE, PRODUCTS, AND SERVICES ASSOCIATED WITH IT ARE PROVIDED "AS IS." WE AND/OR OUR SUPPLIERS, LICENSORS, PARTNERS, AND AFFILIATES DISCLAIM ANY WARRANTY OF ANY KIND, WHETHER EXPRESS OR IMPLIED, AS TO ANY MATTER WHATSOEVER RELATING TO THE SERVICES AND ANY INFORMATION, SOFTWARE, PRODUCTS, AND SERVICES PROVIDED HEREIN, INCLUDING WITHOUT LIMITATION THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NONINFRINGEMENT. USE OF OUR SERVICES IS AT YOUR OWN RISK. WE AND/OR OUR SUPPLIERS ARE NOT LIABLE FOR ANY DIRECT, INDIRECT, PUNITIVE, INCIDENTAL, SPECIAL, OR CONSEQUENTIAL DAMAGES OR OTHER INJURY ARISING OUT OF OR IN ANY WAY CONNECTED WITH THE USE OF OUR SERVICES OR WITH THE DELAY OR INABILITY TO USE THE SERVICES, OR FOR ANY INFORMATION, SOFTWARE, PRODUCTS, AND SERVICES OBTAINED THROUGH US, OR OTHERWISE ARISING OUT OF THE USE OF THE SERVICES, WHETHER RESULTING IN WHOLE OR IN PART, FROM BREACH OF CONTRACT, TORTIOUS BEHAVIOR, NEGLIGENCE, STRICT LIABILITY, OR OTHERWISE, EVEN IF WE AND/OR OUR SUPPLIERS HAD BEEN ADVISED OF THE POSSIBILITY OF DAMAGES. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF IMPLIED WARRANTIES, SO THE ABOVE EXCLUSION MAY NOT APPLY TO YOU. ### 15. Limitation of Liability IN NO EVENT SHALL WE OR OUR SUPPLIERS OR LICENSORS BE LIABLE FOR LOST PROFITS OR ANY SPECIAL, INCIDENTAL, OR CONSEQUENTIAL DAMAGES (HOWEVER ARISING, INCLUDING NEGLIGENCE) ARISING OUT OF OR IN CONNECTION WITH THIS AGREEMENT OR YOUR USE OF THE SERVICES. OUR LIABILITY, AND THE LIABILITY OF OUR SUPPLIERS, LICENSORS, AND AFFILIATES, TO YOU OR ANY THIRD PARTIES IN ANY CIRCUMSTANCE, SHALL NOT EXCEED THE TOTAL SUM OF HIGHBAR'S FEES PAID IN THE SIX (6) MONTHS IMMEDIATELY PRIOR TO THE ACTION OR EVENT FORMING THE BASIS FOR SUCH CLAIM. THE LIMITATIONS OF LIABILITY SET FORTH ABOVE ARE FUNDAMENTAL ELEMENTS OF THE CONTRACT BETWEEN US AND YOU. Some states do not allow the limitation of liability, so the foregoing limitation may not always apply. ### 16. Errors and Delays We are not responsible for any errors or delays or other technical problems beyond our reasonable control. ### 17. Termination and Cancellation Cancellation by Client. Client may cancel its account at any time by submitting written notice to hello@highbar.ai. Cancellations by phone or sent to any other email address will not be considered valid. Cancellation does not entitle Client to a refund of Fees already paid except as provided in Section 5 or in an applicable Order Form. Effect of Cancellation. Following cancellation, Client will retain access to the Services through (a) the end of any active billing period, or (b) the conclusion of any Event already scheduled and paid for, whichever is later, after which access will be terminated. Client may also delete individual Events from the Services at any time. Upon cancellation or deletion, underlying Event data may not be recoverable. Client is responsible for exporting any data it wishes to retain prior to cancellation or deletion. Termination by Highbar. Highbar reserves the right, in its sole discretion, to terminate Client's access to the Services in the event of a material breach of these Terms or a violation of the rights of another Highbar user or of the law. For non-material breaches, Highbar will provide written notice and a ten (10) business day period to cure the breach prior to termination. Communications. Client may unsubscribe from any further communication from Highbar at any time by delivering a written notice to hello@highbar.ai. Client is responsible for ensuring that Highbar receives such notice. Survival. Any provision of these Terms that by its nature should survive termination will survive, including without limitation provisions relating to Fees accrued prior to termination, intellectual property rights, content licenses, disclaimers, limitations of liability, indemnification, dispute resolution, and the class action waiver. Force Majeure. Neither party shall be liable for any delay or failure in performance due to causes beyond its reasonable control, including but not limited to acts of God, acts of government, natural disasters, epidemics, labor disputes, internet or utility failures, or third-party service interruptions. ### 18. Third Party Services Our Services may be integrated with services provided by third parties as part of the functionality of the Services (including, without limitation, the Payment Processing Partners). Similarly, as part of the Services, we may offer links to websites or applications operated by various third parties. You understand that we do not have control over third parties and that such third parties are not agents of Highbar. Our inclusion of a link to a third-party website or application is for your convenience and reference only and does not imply any endorsement of the services or the site, its contents, or its sponsoring organization. As such, we make no guarantees about, and assume no responsibility for, the information or services provided by third parties. You acknowledge and agree that we make no representation or warranty about, and do not endorse, any third party's products or services or the information provided by third parties, whether through the Services or otherwise. Accordingly, we are not responsible for your use of any third-party product or service or any harm or losses arising from or relating to your use of any third-party products or services. You should contact the third party with any questions about their products and services. Highbar hereby disclaims, and you hereby discharge, waive and release Highbar and its licensors and suppliers from any past, present, and future claims, liabilities, and damages, known or unknown, arising out of or relating to your interactions with such third parties and their products and services. For California residents, YOU HEREBY WAIVE CALIFORNIA CIVIL CODE SECTION 1542 IN CONNECTION WITH THE FOREGOING, WHICH STATES: "A GENERAL RELEASE DOES NOT EXTEND TO CLAIMS WHICH THE CREDITOR DOES NOT KNOW OR SUSPECT TO EXIST IN HIS OR HER FAVOR AT THE TIME OF EXECUTING THE RELEASE, WHICH IF KNOWN BY HIM OR HER MUST HAVE MATERIALLY AFFECTED HIS OR HER SETTLEMENT WITH THE DEBTOR." YOU HEREBY WAIVE ANY SIMILAR PROVISION IN ANY OTHER JURISDICTION. ### 19. Binding Arbitration 1. Arbitration – If any dispute, claim, or controversy ("Claims") arises under this Agreement or through your use of the Services, such dispute shall be resolved by binding arbitration before a single arbitrator in accordance with the Commercial Arbitration Rules of the American Arbitration Association ("AAA") then pertaining, except where such rules conflict with this section, in which case this section shall control. Any court with jurisdiction shall enforce this section and enter judgment on any award. The arbitrator shall be selected within twenty (20) business days from commencement of the arbitration from the AAA's National Roster of Arbitrators pursuant to agreement or through selection procedures administered by the AAA. Within forty-five (45) days of initiation of arbitration, the parties to the arbitration shall reach agreement upon and thereafter follow procedures, including limits on discovery, assuring that the arbitration will be concluded and the award rendered within no more than eight (8) months from selection of arbitrators or, failing agreement, procedures meeting such time limits will be designed by the AAA and adhered to by the parties to the arbitration. The arbitration shall be held in Los Angeles County, California, and the arbitrators shall apply the substantive law of the State of California, except that the interpretation and enforcement of this arbitration provision shall be governed by the Federal Arbitration Act. 2. Exceptions – You and Highbar agree that the following Claims are not subject to the above provisions concerning negotiations and binding arbitration: (a) any Claim seeking to enforce or protect, or concerning the validity of, any of your or Highbar's intellectual property rights; (b) any Claim related to, or arising from, allegations of theft, piracy, invasion of privacy, or unauthorized use; (c) any claim for equitable relief; and (d) any claim that, under applicable data protection law, must be brought before a data protection authority, supervisory body, or other governmental regulator rather than resolved through arbitration. In addition to the foregoing, either you or Highbar may assert an individual action in small claims court for Claims that are within the scope of such court's jurisdiction in lieu of arbitration. 3. Opt Out – You may opt out of the arbitration and/or class action waiver provisions set forth herein by sending written notice of your decision to hello@highbar.ai within thirty (30) days of your first use of the Services. ### 20. Class Action/Jury Trial Waiver WITH RESPECT TO ALL PERSONS AND ENTITIES, REGARDLESS OF WHETHER THEY HAVE OBTAINED OR USED THE SERVICES FOR PERSONAL, COMMERCIAL OR OTHER PURPOSES, ALL CLAIMS MUST BE BROUGHT IN THE PARTIES' INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS ACTION, COLLECTIVE ACTION, PRIVATE ATTORNEY GENERAL ACTION, OR OTHER REPRESENTATIVE PROCEEDING. THIS WAIVER APPLIES TO CLASS ARBITRATION, AND, UNLESS WE AGREE OTHERWISE, THE ARBITRATOR MAY NOT CONSOLIDATE MORE THAN ONE PERSON'S CLAIMS. YOU AGREE THAT, BY ENTERING INTO THIS AGREEMENT, YOU AND WE ARE EACH WAIVING THE RIGHT TO A TRIAL BY JURY OR TO PARTICIPATE IN A CLASS ACTION, COLLECTIVE ACTION, PRIVATE ATTORNEY GENERAL ACTION, OR OTHER REPRESENTATIVE PROCEEDING OF ANY KIND. THE WAIVER CONTAINED IN THIS SECTION SHALL BE SEVERABLE FROM THE REMAINDER OF THE AGREEMENT. ### 21. California Privacy Rights In accordance with California Civil Code Section 1789.3, California resident users are entitled to know that they may file grievances and complaints with California Department of Consumer Affairs, 400 R Street, STE 1080, Sacramento, CA 95814; or by phone at [916-445-1254](tel:916-445-1254) or [800-952-5210](tel:800-952-5210); or by email to [dca@dca.ca.gov](mailto:dca@dca.ca.gov). For more information about protecting your privacy, you may wish to visit: [https://www.ftc.gov](https://www.ftc.gov). ### 22. Users Located in Europe To the extent that your use of the Services is subject to data protection laws in the European Union and/or Switzerland with respect to processing of any personal data (as those terms are defined in such data protection laws), both you and Highbar agree that the Data Processing Addendum will apply to your use of the Services and is hereby incorporated by reference into these Terms. The DPA is available upon request by emailing [hello@highbar.ai](mailto:hello@highbar.ai). ### 23. Governing Law and Entire Agreement You agree that: (i) the Services shall be deemed solely based in California; and (ii) the Services shall be deemed passive and operated and controlled from within the United States, and do not give rise to personal jurisdiction over us in jurisdictions other than California. These Terms shall be governed by the internal substantive laws of the State of California, without respect to its conflict of laws principles. The application of the United Nations Convention on Contracts for the International Sale of Goods is expressly excluded. These Terms, together with the Privacy Policy, any Order Form, and any other legal notices published by us on the Services, shall constitute the entire agreement between you and us concerning the Services and supersedes any prior written or oral representations. In the event of a conflict, an Order Form signed by both parties controls over these Terms, and these Terms control over other materials. YOU AND WE AGREE THAT ANY CAUSE OF ACTION ARISING OUT OF OR RELATED TO THE SERVICES MUST COMMENCE WITHIN ONE (1) YEAR AFTER THE CAUSE OF ACTION ACCRUES. OTHERWISE, SUCH CAUSE OF ACTION IS PERMANENTLY BARRED. These Terms may not be transferred or assigned by you, but may be assigned by us without restriction. Any attempted transfer or assignment in violation hereof shall be null and void. All rights not expressly granted herein are reserved to us. ### 24. Accessibility We are committed to ensuring accessibility for all users. If you require assistance using the Services or have accessibility-related feedback, please contact us at hello@highbar.ai. # Privacy Policy URL: https://www.highbar.ai/privacy-policy Last updated: 2026-09-11 ## Purpose of this Privacy Policy: We are committed to respecting and protecting the privacy rights of our users. We created this privacy policy (the “Policy”) to give you notice of how your private information will be collected, used, and shared as you use our Services, including any white-label mobile Apps operated, managed, and marketed by our Clients. Any capitalized term not defined in this Policy will have the meaning set forth in our Terms of Service. All references to “we”, “us”, “our”, or “Highbar” refer to Highbar AI, Inc., a Delaware corporation. All references to "you", "your", or "user" refer to any user of the Services, including both Clients and End Users, unless the context indicates otherwise. In simplified form (greater detail is below), our Policy can be summarized as follows: - We may collect some information about you, as described in this Policy, but you have some choices about how much you share about yourself. - We do not knowingly collect information from children under 13 years of age. - We will not sell your personal information but may share such information with our vendors, Clients, and related third parties in connection with providing the Services. - If we use a third party to assist us, they will be bound to protect your information. - We may collect, use, and share aggregate, anonymous information about our users. - In certain legal situations, we may be compelled to disclose your personal information. - If you are outside the United States, you understand and agree that we may store your information in the United States. ### Notice at Collection for California Residents If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), gives you specific rights regarding your personal information. We collect personal information to provide, improve, and support our Services, such as registering you for events, delivering personalized experiences, and communicating with you. While we do not sell your personal information for monetary compensation, we may “share” it for purposes like analytics, personalization, or event-related marketing with organizers and sponsors. You can find details about: - The categories of personal information we collect in Section 2, - How we use it in Section 3, and - How we share it in Section 5. To exercise your rights under the CPRA, including the Right to Know, Right to Delete, Right to Correct, and Right to Opt Out of Sale or Sharing please contact us at [hello@highbar.ai](mailto:hello@highbar.ai) We retain personal information only as long as needed for the purposes described in this Policy. For more, see Section 8. ## 1. This Policy applies to all users of the Services. This Policy applies to your use of the Services, whether you are a Client or an End User of the Services, including in connection with one or more events (each, an “Event”). Please read this Policy carefully, as it describes how we collect, use, and share your information. By accessing and interacting with the Services, you consent to this Policy. If you are an End User, you acknowledge that we may share your information, including your personally identifiable information, with certain third parties as specified in this Policy. ## 2. We collect information from and about you. Information you provide as you use the Services. When you register for a Highbar account, you must provide us with certain personal information about yourself, such as your name and email address. You may also voluntarily choose to provide us with personal information as you use the Services, including, without limitation, by completing your profile and registering for and interacting with others in connection with one or more Events. This may include personal information about you, such as your address, phone number, and company name (if you are a Client). If you correspond with us by email, we may retain the content of your email messages, your email address, and our responses. We may also retain any messages you send through the Service. Information we collect from you passively. We automatically collect certain information about you as you use the Services, including, without limitation, through cookies on the Highbar website and in-app tracking when you use our Apps. This may include information about your device (such as your Unique Device Identifier), your location, your Internet usage, and how you interact with the Services. This may include information about the way you use the Services, the parts of our Services you use, any Event sessions you may attend, and third-party apps or websites you visit when you leave our Services. Information we collect from third parties. If you are an End User, we may receive information about you from a Client, and we may collect information from your social media accounts if you choose to give us permission to access your social media accounts. We may also work with third parties who collect information about you when you use our app. For example, our vendors might use scripts or other tools to track your activities on our Services. They may do this to make sure our Services function properly. **GOOGLE USER DATA.** When you choose "Continue with Google," we receive your name, email address, profile picture, and Google account ID from Google. We use this information solely to create and authenticate your Highbar account. We do not sell or rent Google user data, do not share it with third parties for advertising purposes, and do not use it to develop, train, or improve generalized machine learning or AI models. Highbar's use of information received from Google APIs adheres to the [Google API Services User Data Policy](https://developers.google.com/terms/api-services-user-data-policy), including the Limited Use requirements. ## 3. We use information about you as disclosed and described here. We use information to administer and provide the core functionality of the Services. For example, we use your information, such as your contact information, in connection with any Events or Event sessions for which you register. We use information to improve our products and services. We may use your information to make our website, apps, and products better. We might use your information to customize your experience with us. We may use information to respond to your requests or questions. For example, we might use your information, such as your email address, to respond to your customer questions or feedback. We may use information to communicate with you about your account or our relationship. We may contact you about your account or feedback. We might also contact you about this Policy or our app Terms of Service, found at [/terms-of-service](https://www.highbar.ai/terms-of-service). We may use information for security purposes. We may use information to protect our company, a Client, and/or our website and apps.We may use information for promotional purposes. For example, we might provide you with information about new features, updates, new products, or special offers from time to time. If you prefer not to receive promotional messages from us, please read the choices section below in Section 5. ## 4. How we use AI in the Services The Services include features powered by artificial intelligence and machine learning ("AI Features"), as described in our Terms of Service. We may use the following types of information in connection with AI Features: - Questions, prompts, and messages you submit to AI concierge or chatbot features - Profile information, interests, and goals you provide to support networking and matching recommendations - Engagement data (such as sessions you view, content you interact with, and connections you make) to support audience analytics and personalization - Audio recordings, transcripts, and other content uploaded by Clients in connection with an Event for purposes such as session summarization To deliver AI Features, we use a combination of our own systems and third-party AI service providers (including, where applicable, large language model providers). We contractually require these providers to handle your data in accordance with applicable law and not to use your content to train their general-purpose foundation models. We do not use End User personal information to train foundation models offered by third parties. We may use aggregated or de-identified data derived from your use of the Services to improve our own product features and AI models. If you are subject to GDPR, the UK GDPR, the FADP, or the CPRA, you have the right to opt out of automated decision-making or profiling that produces legal or similarly significant effects. To exercise this right, contact us at [hello@highbar.ai](mailto:hello@highbar.ai). ## 5. We may share information with third parties. We will share information to provide the functionality of the Services. These are third parties with whom information is shared as part of the functionality of the Services. For example, we may share information with external social media services if an End User elects to cross-publish a post. We may also share information with our vendors who provide payment processing, hosting, customer support, email marketing, and other services to us. We also may share information, upon your request or the request of a Client, with third-party services to provide live and recorded audio and video services in connection with an Event. If you are an End User, we may, upon your request or upon the request of a Client, also share your information (including your personal and contact information and information about your engagement on the Services such as any Event sessions you attend) with: the Client associated with your account, the Client’s third-party partners associated with an Event, and with sponsors and exhibitors of the Event. These third parties may contact you in relation to one or more Events for which you have registered (including through push notifications on your device), or for their own marketing and promotional purposes. In certain cases, we may also share attendee behavior information, including how you interact with the Services, in connection with one or more Events organized by our Clients. While this information may not personally identify you on its own, this information may be combined with other personally identifiable information, either by us or the Client. Finally, in the event that an Event is recorded, we may share the recording with the Client, the Client’s third-party partners associated with an Event, and with sponsors and exhibitors of the Event. We may share information to comply with the law. We will also share information if we think we have to in order to comply with the law or to protect ourselves. For example, we will share information to respond to a court order, subpoena, or a request from a government agency or investigatory body. We might also share information when we are investigating potential fraud. We may share information with any successor to all or part of our business. For example, if all or a part of our business was sold, we may share information as part of that transaction. We may otherwise share information with your permission. ## 6. You have certain choices about sharing and marketing practices. You can opt out of receiving our promotional emails. To stop receiving our promotional emails, follow the instructions in any promotional message you get from us. Even if you opt out of getting marketing messages, we will still send you transactional messages. These include responses to your questions. You can control cookies and other browser-based tracking tools. For example, your browser may give you the ability to control cookies or other browser-based tracking tools. Please note that if you block cookies, certain features on the Highbar website may not work. Our Do Not Track Policy: Some browsers have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals. You can control tools on your mobile devices. For example, you can turn off the GPS locator or push notifications on your phone. Please note that turning off certain tools on your mobile device may affect the functionality of certain features of the Services. ## 7. The Services are not intended for children. Our Services are meant for use by adults only. We do not knowingly collect personally identifiable information from children under 13 without permission from a parent or guardian. If you are a parent or legal guardian and think your child under 13 has given us information, you can email us at hello@highbar.ai. Please mark your inquiries “COPPA Information Request.” Parents can learn more about how to protect children's privacy online [here](https://consumer.ftc.gov/articles/protecting-your-childs-privacy-online). ## 8. How we store your information. We retain your personal information only for as long as reasonably necessary to fulfill the purposes outlined in this Policy, including to provide the functionality of the Services, meet legal or regulatory requirements, resolve disputes, enforce our agreements, or for other legitimate business needs. When determining the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process it, and whether we can achieve those purposes through other means. We evaluate retention periods based on the type of data, the nature of the Services, legal obligations, and the expectations of our users. For example, we may retain your personal information as long as your information is connected with an Event you attended, or for as long as you maintain an account with us. If you request that your personal information be deleted, we will fulfill your request unless we are legally required or permitted to retain it. Unless a longer retention period is required by law or contract, we generally retain End User Event-related data for up to twenty-four (24) months following the conclusion of the relevant Event, after which it is deleted or de-identified. We may retain non-personally identifiable information (such as aggregated or anonymized data) indefinitely for analytics, product improvement, or other business purposes. Where possible, we will de-identify or anonymize personal information when retention is no longer necessary. If we collect or process **sensitive personal information** (as defined by the California Privacy Rights Act), we do so only for purposes authorized by applicable law and do not use it for inferring characteristics or for any additional purposes. If you are a California resident, you may have the right to request that we limit the use and disclosure of such sensitive personal information. We also use third-party service providers for hosting, processing, and storing data. These providers are contractually required to protect your information in accordance with applicable laws and industry standards. If you have questions about our data retention practices, or would like to request access, correction, or deletion of your personal information, you may contact us at **hello@highbar.ai** or by writing to us at the address listed in Section 11. ## 9. How we protect your information. We use reasonable efforts to secure your information and to attempt to prevent the loss, misuse, and alteration of the information that we obtain from you. However, the Internet and mobile apps are not 100% secure. We cannot promise that your use of our Services will be completely safe. We are not responsible to our users or to any third party due to any such loss, misuse, or alteration of data, except as required by applicable law. We encourage you to use caution when using apps and the Internet. This includes not sharing your passwords. To learn more about how to protect yourself online, visit [www.ftc.gov](https://www.ftc.gov). In the event of a data breach affecting your personal information, we will notify affected users and, where required, regulatory authorities in accordance with applicable law and within the timeframes required by such law. ## 10. We may link to other sites or have third-party services on our Services we don’t control. Our Services may have links to websites we do not control. Our Services may also have plugins or host other third-party services that we don’t control. This Policy does not apply to the privacy practices of those websites or third parties. When you interact with those websites or third parties, they may collect information from you. Read the privacy policy of other websites carefully. We are not responsible for, and disclaim any and all liability for, these third-party practices. ## 11. Contact us if you have questions If you have any questions about this Policy or want to correct or update your information, please email us at [hello@highbar.ai](mailto:hello@highbar.ai). ## 12. We may update this Policy. This Policy may be updated from time to time, but the changes will not apply retroactively. If you continue to use the Services after such changes become effective, you will be bound by the updated Policy. We will notify you of any material changes to our Policy as required by law. We will also post an updated copy on our website ([www.highbar.ai](https://www.highbar.ai/)) and app. Please check our website and app periodically for updates. ## 13. California users. This section applies solely to individuals who reside in the State of California, in accordance with the California Consumer Privacy Act of 2018 (CCPA), as amended by the California Privacy Rights Act of 2020 (CPRA). For purposes of this section, the terms “personal information,” “sensitive personal information,” “collection,” “sale,” “sharing,” “business purpose,” and “commercial purpose” have the meanings given to them in the CPRA. We recognize and honor Global Privacy Control (GPC) signals as a valid request to opt out of the sale or sharing of personal information under California law. ### A. Your Privacy Rights Under CPRA As a California resident, you have the following rights: - **Right to Know**: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you in the past 12 months, including: - The categories of personal information collected - The categories of sources from which it was collected - The business or commercial purpose for collecting, sharing, or selling personal information - The categories of third parties with whom we share or disclose personal information - The specific pieces of personal information we have collected about you - **Right to Delete**: You have the right to request that we delete personal information we have collected about you, subject to certain exceptions. - **Right to Correct**: You have the right to request correction of any inaccurate personal information we maintain about you. - **Right to Opt Out of Sale or Sharing**: You have the right to opt out of the sale or sharing of your personal information, including for purposes of cross-context behavioral advertising. - **Right to Limit Use and Disclosure of Sensitive Personal Information**: If we collect sensitive personal information (e.g., precise geolocation, race or ethnicity, etc.), you may request that we limit its use to what is necessary to provide the Services. - **Right to Non-Discrimination**: We will not discriminate against you for exercising any of your CPRA rights. ### B. Personal Information We Collect and Share For a full description of the categories of personal information we collect, the sources of that information, and how we use and disclose it, please see Sections 2, 3, 4, and 5 of this Policy. We do not sell your personal information for monetary compensation. However, under CPRA definitions, certain types of data disclosure (e.g., with sponsors or advertising partners) may constitute **“sharing”** for purposes of cross-context behavioral advertising. If we engage in this type of sharing, we will offer a method to opt out, such as a **“Do Not Share My Personal Information”** link on our website. We do not collect or use sensitive personal information beyond what is necessary to provide our Services, such as basic functionality, security, or communications. We do not use sensitive personal information to infer characteristics about you. ### C. Data Retention We retain your personal information only as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required by law. Please see Section 8 of this Policy for more details on our data retention practices. ### D. Submitting a Request You may submit a request to know, delete, correct, or limit the use of your personal information by contacting us at: - **Email**: hello@highbar.ai (please include “California Request” in the subject line) - **Mail**: See address in Section 11 of this Policy We may need to verify your identity before fulfilling your request. You may also designate an authorized agent to make a request on your behalf. If you do so, we may require written proof of the agent’s permission and verify your identity directly. ### E. Shine the Light California’s “Shine the Light” law (Civil Code § 1798.83) permits California residents to request information about the disclosure of personal information to third parties for their direct marketing purposes. We do not disclose personal information to third parties for their own direct marketing purposes, except for any Client whose Event you have registered for, in which case the Client may use your personal information for such purposes in accordance with their own policies. To make a Shine the Light request, email us at hello@highbar.ai or write to us at the address in Section 11. Please specify that you are making a “Shine the Light” inquiry. ## 14. European users. This section applies solely to individuals located in the **European Economic Area (EEA)**, **United Kingdom**, and **Switzerland**, and is provided in accordance with applicable **data protection laws**, including the **General Data Protection Regulation (GDPR)**, the **UK GDPR**, and the **Swiss Federal Act on Data Protection (FADP)**. ### A. Legal Basis for Processing Personal Data We process your personal data on one or more of the following legal bases: - **Consent**: You have given clear consent to the processing of your personal data for specific purposes, such as registering for an event. - **Contractual necessity**: The processing is necessary to fulfill a contract with you (e.g., to provide you access to our Services or enable your registration for an event). - **Legal obligation**: We are legally required to process your data (e.g., to comply with tax, accounting, or regulatory obligations). - **Legitimate interests**: The processing is necessary for our legitimate interests, such as providing and improving our Services, securing our platform, and communicating with you about features you use, provided your rights do not override these interests. For Clients, our Data Processing Addendum (DPA) governs the processing of personal data on Client's behalf and is available upon request to [hello@highbar.ai](mailto:hello@highbar.ai). ### B. Your Rights Under GDPR If you are located in the EU, UK, or Switzerland, you have the following rights: - **Right of access** to your personal data - **Right to rectification** of inaccurate or incomplete data - **Right to erasure** (“right to be forgotten”) - **Right to restriction** of processing - **Right to data portability** - **Right to object** to processing, including direct marketing - **Right to withdraw consent** at any time, where processing is based on consent To exercise your rights, please email **hello@highbar.ai** or write to us at the address listed in Section 11 of this Policy. We will respond to your request in accordance with applicable law. You also have the right to lodge a complaint with your local data protection authority. ### C. International Data Transfers Highbar AI is headquartered in the United States. If you are accessing the Services from outside the U.S., please be aware that your personal data may be transferred to, stored, and processed in the United States or other countries outside of your country of residence. These jurisdictions may not offer the same level of data protection as your home country. To safeguard such transfers, we rely on one or more of the following legal mechanisms: - **Standard Contractual Clauses (SCCs)** approved by the European Commission and/or the UK Information Commissioner’s Office, as applicable. For data transferred from the United Kingdom, we rely on the UK International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses, as applicable. - **Adequacy decisions** issued by the European Commission or other relevant authorities - **Supplementary safeguards** (such as data encryption and access controls) We require all third parties who process personal data on our behalf to do so in accordance with contractual obligations that include appropriate data protection provisions.