# Highbar > Highbar is an AI-first event platform. Describe your event and Highbar builds the event app, registration, and website on one data model. Launch in under an hour. Built by the team behind Attendify (2,500+ customers, 10M+ attendees, acquired by Hopin in 2021). Highbar is for conferences, associations, trade shows, and corporate events. Pricing: $2 per registration plus $5 per engaged attendee, or $12,000/year for unlimited events. A single event is never billed more than $9,500, and the annual plan includes 3,000 engaged attendees. Start free, no sales call required. Core AI features: an AI concierge that answers attendee questions, a networking agent (attendee matchmaking that books meetings), AI curation of sessions, people, and sponsors, session summaries, a website chatbot, and Magic Import, which turns any CSV or XLSX of sessions, speakers, sponsors, and FAQs into an event app with no template or column mapping. Lead retrieval runs inside the event app on exhibitors' own phones, with no hardware and no rental fee. ## Product - [AI Concierge](https://www.highbar.ai/products/ai-concierge): An AI concierge inside your event app that answers attendee questions in seconds: WiFi, session times, directions, sponsors. Trained on your content. - [Websites](https://www.highbar.ai/products/instant-web-app): Describe your event site and Highbar builds it, synced live with your registration and app. No theme underneath, so you can change anything. - [AI Networking Agent](https://www.highbar.ai/products/networking-agent): AI attendee matchmaking built into your event app. Recommendations from sign-in, an agent working toward each goal, and meetings that get booked. - [Self-Serve Event App Builder](https://www.highbar.ai/products/self-serve-builder): Build and launch your event app in under an hour. No demos, no onboarding calls, no IT required. Add your content, customize your branding, publish. $2,500 flat. - [Event App Features](https://www.highbar.ai/products/event-app-core-features): A branded event app with schedules, speakers, maps, sponsors, and gamification, plus an AI concierge and a personal agenda for every attendee. - [Event Lead Retrieval](https://www.highbar.ai/products/lead-retrieval): Exhibitors scan leads inside the event app they already use. No hardware, no separate app, no fees for unused scanners. Pay $20 per active scanner, only when it works. - [Registration](https://www.highbar.ai/products/registration): Ticket types, approval routing, conditional questions, group registration. Describe the flow you need and Highbar builds it, then refine any step by hand. - [Integrations](https://www.highbar.ai/integrations): Highbar connects to the platforms your event data already lives in so you don't re-enter a thing. Attendees, schedules, speakers and lead scans flow straight onto one record. - [How Highbar Keeps Your Data Safe](https://www.highbar.ai/security): A practical guide to Highbar's security, privacy, and data handling. Clear answers to common questions about how we protect your event and attendee data. ## Pricing - [Pricing](https://www.highbar.ai/pricing): Registration, website, and event app for $2 per registration plus $5 per engaged attendee, or $12,000/year for unlimited events. No quote call. ## Comparisons - [Amego Alternatives for 2026](https://www.highbar.ai/compare/amego-alternative): Looking for an Amego alternative? Compare top event apps on setup, pricing, and AI. Highbar is AI-native, self-serve, and live in under an hour. - [EventMobi Alternatives for 2026](https://www.highbar.ai/compare/eventmobi-alternative): Looking for an EventMobi alternative? Compare event apps on setup, pricing, and AI. Highbar is AI-native, self-serve, and live in under an hour. - [Guidebook Alternatives for 2026](https://www.highbar.ai/compare/guidebook-alternative): Looking for a Guidebook alternative? Compare top event apps on setup, pricing, and AI. Highbar is AI-native, self-serve, outcome-based pricing. - [PheedLoop Alternatives for 2026](https://www.highbar.ai/compare/pheedloop-alternative): Looking for a PheedLoop alternative? Compare top event apps on setup, pricing, and AI. Highbar is AI-native, self-serve, and live in under an hour. - [Whova Alternatives for 2026](https://www.highbar.ai/compare/whova-alternative): Looking for a Whova alternative? Highbar sets up in under an hour, includes AI concierge, and charges only when attendees engage. No sales calls. ## Company - [About Us: Mission and Team](https://www.highbar.ai/why-highbar): Highbar is building the AI-first event platform so any team can run a world-class event themselves. Meet the team behind Attendify and Highbar. - [Built by Attendify](https://www.highbar.ai/built-by-attendify): Michael built Attendify into the DIY event app platform for a decade, 20,000 events and 10 million attendees before it was acquired. Highbar starts from everything that taught us. - [About Highbar](https://www.highbar.ai/about): Who we are and why we are building the AI-first event platform. - [Product Roadmap](https://www.highbar.ai/roadmap): This is what we're building, grouped by how soon it lands. Priorities shift as we learn from real events, so treat this as direction, not a fixed date. - [Changelog](https://www.highbar.ai/changelog): Everything we ship, as we ship it. ## Blog - [Event app gamification, without the workarounds](https://www.highbar.ai/blog/event-app-gamification-without-the-workarounds): Gamification is now built into every Highbar event app. QR scavenger hunts, rewards for posting or exchanging contacts, bonus games, and a leaderboard you can make public or keep private. No third-party webview, no second login. - [Introducing the Embeddable Chatbot: your event website, minus the FAQ page](https://www.highbar.ai/blog/introducing-the-embeddable-chatbot-your-event-website-minus-the-faq-page): The embeddable chatbot is live in BETA. Paste one snippet and get a chatbot that already knows your schedule, speakers, and sponsors, plus private content only it can see. Here's why the hard part was never the bot, it was keeping a fourth surface in sync. - [Speakers and sponsors can now fill out their own profiles](https://www.highbar.ai/blog/speakers-and-sponsors-can-now-fill-out-their-own-profiles): The least glamorous part of building an event app just got easier. Speakers and sponsors can now fill out their own profiles, with your approval. - [Social, Built In: Activity Stream, Channels, Polls, and Stories Come to Highbar](https://www.highbar.ai/blog/social-built-in-activity-stream-channels-polls-and-stories-come-to-highbar): Activity Stream, Channels, Social Polling, and Stories are now built into every Highbar event app. No premium tier, no sales gate. - [Drag, Drop, Done. Session Summaries in 2 Minutes.](https://www.highbar.ai/blog/drag-drop-done-session-summaries-in-2-minutes): Session Summarization is live for every Highbar event. Drag and drop an audio file and two minutes later you get a full summary, chapter map, quotable moments, and a downloadable transcript, all feeding the in-app chatbot. Here's the full workflow, and why session content no longer has to disappear when the room empties. - [I Built an Entire Event App in 3 Minutes with Magic Import](https://www.highbar.ai/blog/i-built-an-entire-event-app-in-3-minutes-with-magic-import): Magic Import is live. Drop in any CSV or XLSX, no template, no column mapping, and get a complete event app with a working AI concierge. Here's how a 30-second feature demo accidentally became a 3-minute app build. - [Introducing Lead Retrieval: badge scanning without the badge scanner](https://www.highbar.ai/blog/introducing-lead-retrieval-badge-scanning-without-the-badge-scanner): Lead retrieval is live on Highbar. No hardware, no separate app, and every scan comes with the lead's full event activity. $20 per scanner, only after the 3rd successful scan, with free attendee-to-attendee contact exchange included. - [Introducing AI Curation: The Passive AI Future of Event Apps](https://www.highbar.ai/blog/introducing-ai-curation-the-passive-ai-future-of-event-apps): AI Curation is live for every Highbar event. Fully passive AI that surfaces the right people, sessions, and sponsors for each attendee with zero setup. Here's what we learned shipping the first chatbot event app, and why passive beats active. - [Interactive Maps Are Live on Highbar](https://www.highbar.ai/blog/interactive-maps-are-live-on-highbar): Interactive maps are live on Highbar. Multi-layer floor plans, pins linked to every session and sponsor in your app, and a self-serve CMS that takes ten seconds per pin. - [Outcome-Based Pricing for Event Apps: Pay Only When Attendees Engage](https://www.highbar.ai/blog/outcome-based-pricing-for-event-apps-pay-only-when-attendees-engage): Outcome-based pricing for event apps. $5 per engaged attendee, every feature included, $9,500 cap. Here's why we tied our revenue to attendee engagement. ## Optional - [Highbar + Luma: Our First Integration](https://www.highbar.ai/blog/highbar-luma-event-app-integration): We shipped our first productized integration. Now anyone running events on Luma can add an AI-powered event app in minutes. Here's why we started with Luma and how to set it up. - [Highbar Demoing at BoldPush AI for Events Demo Day](https://www.highbar.ai/blog/highbar-demoing-at-boldpush-ai-for-events-demo-day): The vibe is YC meets IMEX. We've got 5 minutes and a few surprises. - [Research: Where AI actually works in events right now and where it doesn't (yet)](https://www.highbar.ai/blog/where-ai-actually-works-in-events-right-now-and-where-it-doesnt): We read every major research report on AI and events from the past year. Here's what the data says. - [Highbar Analytics Dashboards Are Live](https://www.highbar.ai/blog/highbar-analytics-dashboards-are-live): Real-time analytics for your event app, live the moment you publish. Here's what's in the first release. - [Why We Don't See More Innovation in Event Tech](https://www.highbar.ai/blog/why-we-dont-see-more-innovation-in-event-tech): MVPs don't work in event tech. Here's why AI is finally changing the math for startups willing to challenge the incumbents. - [Sponsored Posts Are Live: In-App Ads That Drive Real Activations](https://www.highbar.ai/blog/sponsored-posts-are-live-in-app-ads-that-drive-real-activations): Sponsored Posts are live in Highbar. Five post types, 60-second setup, instant publishing. Here's how they work and why they drive real activations for your sponsors and exhibitors. - [Trade Show Executive: Event Apps Should Feel as Easy as Texting](https://www.highbar.ai/blog/trade-show-executive-event-apps-should-feel-as-easy-as-texting): Trade Show Executive Magazine featured Highbar this week. Here's the core idea behind what we're building: event apps should feel as easy as texting. - [Introducing an AI-Powered Event App Start Page Like No Other](https://www.highbar.ai/blog/introducing-an-ai-powered-event-app-start-page-like-no-other): Landing on a chatbot felt jarring for some events. The new Start Page lets you control exactly what attendees see first: branded banners, live schedules, AI summaries, or all of the above. Build it yourself, see changes instantly. - [Live Preview is Here: Build Your Event App with Total Confidence](https://www.highbar.ai/blog/live-preview-is-here-build-your-event-app-with-total-confidence): Going from zero to a fully featured event app in under an hour just got easier. See exactly what your attendees will see, as you build, including your event's AI chatbot. - [Beyond the Demo: How KonnectHouse Scaled App Engagement by 4.5x](https://www.highbar.ai/blog/beyond-the-demo-how-konnecthouse-scaled-app-engagement-by-4-5x): Real World Results: Over 70% Adoption & 4.5x Engagement Does app engagement drop as your event scales? The data says no. See how KonnectHouse used an AI "Concierge" strategy to drive massive engagement with 300 senior executives. - [Highbar @ IMEX America 2025: Everything we Launched & Learned](https://www.highbar.ai/blog/highbar-imex-america-2025-everything-we-launched-learned): This year's IMEX America marked our official launch and first time exhibiting in five years. Here's what we launched, what we learned, and where we think the industry is headed. - [A 2-Minute Look at Highbar in Action 🎥](https://www.highbar.ai/blog/a-2-minute-look-at-highbar-in-action): Couldn’t make it to IMEX? Here’s a quick 2-minute look at what we’ve been showing all week. Highbar’s AI co-pilot, networking agent, and the DIY tool that builds event apps in under an hour. - [Smart Glasses at Events? META’s Form Factor Bet](https://www.highbar.ai/blog/smart-glasses-at-events-metas-form-factor-bet): Meta has officially announced smart glasses with a heads-up display. The tech is impressive, but for events, another screen between attendees could undermine the very advantage that makes live gatherings work: presence. - [AI + Events: Predictions from a Planner & Founder](https://www.highbar.ai/blog/ai-events-predictions-from-a-planner-founder): Explore the future of event tech through a candid conversation with industry leaders from Intel and Highbar.ai. Discover how AI could revolutionize everything from app building to attendee experiences, and get practical advice for planners preparing for the next wave of change. - [Event Tech’s Next Wave: Will AI Break the Pattern?](https://www.highbar.ai/blog/event-tech-wave-will-ai-break-the-pattern): After 13 years in event tech, I've seen every wave of innovation. From online registration to event apps to virtual events. With AI, we finally have a chance to break the cycle of complexity and deliver true personalization and insight. Here’s why this time feels different. - [AI Scheduling at INBOUND: A Glimpse Into the Future of Events](https://www.highbar.ai/blog/ai-scheduling-at-inbound-a-glimpse-into-the-future-of-events): Discover how HubSpot’s INBOUND used AI to personalize attendee schedules, and why replicating that experience is harder than it looks. Learn how Highbar.ai is building AI-powered event apps that deliver instant, personalized recommendations for any event. - [Reimagining the Event App: Highbar Demo at Event Tech World](https://www.highbar.ai/blog/highbar-demo-at-event-tech-world): See how Highbar’s AI-powered event app transforms attendee engagement and organizer efficiency. Watch our live demo from Event Tech World and discover how real-time insights and automation can simplify event success for professionals everywhere. - [Inside Highbar’s AI Co-Pilot Event App Launch!](https://www.highbar.ai/blog/inside-highbars-ai-co-pilot-event-app-launch): Discover how Highbar’s AI-powered co-pilot app transformed the Flex Technology Group Sales Kickoff in Las Vegas. Hear real attendee feedback, see key results, and learn why flexible delivery and smart automation are shaping the future of live events. - [Why Build an Event App in 2025?](https://www.highbar.ai/blog/why-build-an-event-app-in-2025): Why build an event app in 2025? Discover why next-generation apps, powered by AI and focused on real attendee experience, are the key to unlocking actionable insights, smarter engagement, and the future of event technology. - [Reflections from Skift’s AI & the Future of Events Summit](https://www.highbar.ai/blog/reflections-from-skifts-ai-the-future-of-events-summit): Explore takeaways from Skift’s AI & the Future of Events Summit, where experts shared perspectives on creativity, attendee engagement, and the evolving role of AI in event technology. See why experimentation and human connection are at the heart of industry innovation. - [Announcing Highbar's Private Beta: The First Step Toward AI-First Event Tech](https://www.highbar.ai/blog/announcing-highbars-private-beta-the-first-step-toward-ai-first-event-tech): Highbar.ai is launching its private beta, introducing an AI-powered event app that redefines attendee engagement and organizer efficiency. Learn how to join, explore key features, and help shape the future of event technology. - [Terms of Service](https://www.highbar.ai/terms-of-service): Terms of Service for Highbar End Users. - [Privacy Policy](https://www.highbar.ai/privacy-policy): Privacy Policy for Highbar.