The experience engine

This year's IMEX America marked our official launch and first time exhibiting in five years. Here's what we launched, what we learned, and where we think the industry is headed.

Couldn’t make it to IMEX? Here’s a quick 2-minute look at what we’ve been showing all week. Highbar’s AI co-pilot, networking agent, and the DIY tool that builds event apps in minutes.

Meta has officially announced smart glasses with a heads-up display. The tech is impressive, but for events, another screen between attendees could undermine the very advantage that makes live gatherings work: presence.

Explore the future of event tech through a candid conversation with industry leaders from Intel and Highbar.ai. Discover how AI could revolutionize everything from app building to attendee experiences, and get practical advice for planners preparing for the next wave of change.

After 13 years in event tech, I've seen every wave of innovation. From online registration to event apps to virtual events. With AI, we finally have a chance to break the cycle of complexity and deliver true personalization and insight. Here’s why this time feels different.

Discover how HubSpot’s INBOUND used AI to personalize attendee schedules — and why replicating that experience is harder than it looks. Learn how Highbar.ai is building AI-powered event apps that deliver instant, personalized recommendations for any event.