We've done this before, at scale.

Michael created Attendify in 2011, long before "self-serve" was a category. The idea was almost heretical at the time that an organizer could build and run their own event app, without a development team, a services contract, or a six-week timeline.

Over the next decade it powered more than 20,000 events for 10 million attendees for teams at Google, Harvard, and hundreds of companies who just wanted their event to work. It proved, at real scale, that DIY event technology wasn't a compromise. It was better.

Then the world moved on. Attendees started expecting consumer-grade design. Setup needed to be faster. The tools finally caught up with the ambition. So we built Highbar: the same founding belief, rebuilt for how events work now.