Trade Show Executive: Event Apps Should Feel as Easy as Texting

Trade Show Executive recently featured Highbar in a piece about our AI-powered event app. It was a good conversation, and it got me thinking about the core idea behind what we're building.

It's simple: event apps should feel as easy as texting.

When attendees have a question... Where's the keynote? What time does the show open? They shouldn't have to dig through menus. They should just ask. That's what our AI chatbot does. It's woven throughout the app, so wherever you are (floor plan, exhibitor list, agenda) help is one question away.

For organizers, simplicity matters too

You can build a Highbar event app yourself, directly from our website. No demos, no hand-holding. Just a live preview that shows exactly what your attendees will see.

We actually encourage the DIY approach. There's something that happens when organizers watch the chatbot absorb their event data in real time. It builds confidence in a way a sales pitch never could. You see how intuitive the experience is going to be for your attendees, and you see it within minutes.

What's next

We're just getting started. Coming soon: self-serve floor plan management, integrated lead retrieval, and 1:1 meeting booking.

Too many events still juggle multiple apps or hardware that doesn't need to exist. Our goal is to eliminate that complexity. One app, everything built in.

Read the full Trade Show Executive piece here →

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