Inside Highbar’s AI Co-Pilot Event App Launch!

Earlier this year, we launched Highbar’s AI-powered co-pilot app at the Flex Technology Group Sales Kickoff at the Wynn in Las Vegas. Our first live event partnership and a major milestone for the team.

We also captured a case study video while on-site. 🎥 Take a look and read on for a few key lessons and real attendee feedback.

💡 Co-Pilots Truly Enhance the Event Experience

Attendees repeatedly emphasized how easy it was to get the information they needed, fast.

“It’s very conversational, so I don’t have to know where I need to go. I just ask a question, and it takes me there.” – David Cannode, SVP of IT @ FlexTG

The Highbar co-pilot reduced confusion, streamlined schedules, and let people focus on being present, not staring at their phones.

🧭 One App, Two Usage Styles

Some attendees engaged heavily with the AI co-pilot, while others stuck to the traditional schedule and content features. That confirmed something we’ve believed for a while: the best event apps need both.

“My favorite part was that everything was in one spot. I just went to the app, asked my question, and it answered. No confusion.” – Halie Howell, Social Media Manager @ FlexTG

🔄 Web Apps Win on Simplicity

Despite expectations for native apps, onboarding via web app was seamless. No one asked about downloading anything. That’s a strong signal: web delivery can reduce friction without sacrificing functionality.

🤝 An 11 out of 10 Partnership

The feedback from FlexTG’s team was beyond encouraging:

“Every step was ten steps ahead of where we were. It took so much worry off of our mind… The finished product is an eleven out of ten.” – Rob Stevenson, VP of Marketing @ FlexTG

We’re deeply grateful to Rob Stevenson and the FlexTG team for being incredible partners and early adopters of AI-first event tech.

What’s Next for Highbar?

We’re building on what we learned at FlexTG with a few immediate next steps:

• A redesigned co-pilot onboarding experience to increase adoption
• Playbooks that show attendees what to ask the co-pilot
• Deeper integrations (think: wayfinding + networking suggestions)
• A long-term vision that moves from co-pilots to AI agents — working behind the scenes to make the attendee experience even smarter

This was just the beginning. Thanks again to the whole Flex Technology Group team — we couldn’t have asked for a better launch partner.