Michael Balyasny
Founder
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Inside Highbar’s AI Co-Pilot Event App Launch!

Discover how Highbar’s AI-powered co-pilot app transformed the Flex Technology Group Sales Kickoff in Las Vegas. Hear real attendee feedback, see key results, and learn why flexible delivery and smart automation are shaping the future of live events.

Earlier this year, we launched Highbar’s AI-powered co-pilot app at the Flex Technology Group Sales Kickoff at the Wynn in Las Vegas. Our first live event partnership and a major milestone for the team.

We also captured a case study video while on-site. 🎥 Take a look and read on for a few key lessons and real attendee feedback.

💡 Co-Pilots Truly Enhance the Event Experience

Attendees repeatedly emphasized how easy it was to get the information they needed, fast.

“It’s very conversational, so I don’t have to know where I need to go. I just ask a question, and it takes me there.” – David Cannode, SVP of IT @ FlexTG

The Highbar co-pilot reduced confusion, streamlined schedules, and let people focus on being present, not staring at their phones.

🧭 One App, Two Usage Styles

Some attendees engaged heavily with the AI co-pilot, while others stuck to the traditional schedule and content features. That confirmed something we’ve believed for a while: the best event apps need both.

“My favorite part was that everything was in one spot. I just went to the app, asked my question, and it answered. No confusion.” – Halie Howell, Social Media Manager @ FlexTG

🔄 Web Apps Win on Simplicity

Despite expectations for native apps, onboarding via web app was seamless. No one asked about downloading anything. That’s a strong signal: web delivery can reduce friction without sacrificing functionality.

🤝 An 11 out of 10 Partnership

The feedback from FlexTG’s team was beyond encouraging:

“Every step was ten steps ahead of where we were. It took so much worry off of our mind… The finished product is an eleven out of ten.” – Rob Stevenson, VP of Marketing @ FlexTG

We’re deeply grateful to Rob Stevenson and the FlexTG team for being incredible partners and early adopters of AI-first event tech.

What’s Next for Highbar?

We’re building on what we learned at FlexTG with a few immediate next steps:

  • A redesigned co-pilot onboarding experience to increase adoption
  • Playbooks that show attendees what to ask the co-pilot
  • Deeper integrations (think: wayfinding + networking suggestions)
  • A long-term vision that moves from co-pilots to AI agents — working behind the scenes to make the attendee experience even smarter

This was just the beginning. Thanks again to the whole Flex Technology Group team — we couldn’t have asked for a better launch partner.

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